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  • Exam Name: Facebook Certified media buying professional
  • Last Update: 08-Oct-2024
  • Questions and Answers: 150
  • Single Choice: 62 Q&A's
  • Multiple Choice: 87 Q&A's

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410-101 Questions and Answers

Question # 1

You have been running an offer for the past 30 days with a CTR of 5.6%; however, after 45 days, the frequency has increased to 4.36 and results have dropped dramatically.

Your conversion cost has increased by 34% in the past week.

What efforts do you make to change results?

Select all that apply.

Choose ALL answers that apply.

A.

Change the bid from automatic to manual.

B.

Change the audience to a new one.

C.

Refresh the image or video you are using to a new one.

D.

Change the placement of the ads.

Question # 2

You are running a raffle for one of your clients who runs a tour operator. They are offering a limited free weeklong vacation family package to China.

The total value of the package is of $8,000.

Your community manager runs a video ad (boosted post) promoting the raffle with the following titles and subtitles:

  • Title: Like our Page to automatically enter the raffle for a free trip to China
  • Subtitle: Like this ad to see the video and enter the raffle
  • After 2 hours of running the ad, you get a notification that Facebook rejected your ad.

What changes do you need to do to re-run the ad?

Select all that apply.

Choose ALL answers that apply.

A.

Facebook does not allow you to request people to like a video to enter a raffle. You should change the subtitle to "Enter the raffle for a free trip to China."

B.

You should just change the image in the current post on your Fan Page and re-activate the ad.

C.

You should hide the current post and post a new video with the new titles.

D.

You should change the title so that it does not require people to like your client's Fan Page.

Question # 3

You have a total of $28,000 for several promotions that your client would like to launch in the next 4 weeks. They would like to promote a different products each week and ensure that you spend your budget for each of the 4 weeks.

How would you set up your budget for these campaigns?

Choose only ONE best answer.

A.

$28,000 lifetime budget with standard delivery.

B.

$28,000 lifetime budget with accelerated delivery.

C.

$4,000 lifetime budget with standard delivery.

D.

$7,000 lifetime budget with accelerated delivery.

Question # 4

You've set up campaigns for an alcoholic beverage that wants to target college students in Sweden, US and Nicaragua. You've set up an ad set with the following audience characteristics:

People interested in music and party

Age range 18-26 years old

Countries: US, Sweden and Nicaragua

You've been running the campaign for 3 days but are not getting enough reach.

How do you fix this problem?

Choose only ONE best answer.

A.

You need to expand your audience to people older than 26 years old.

B.

You need to split the ad sets into different campaigns.

C.

Each country should have its own audience and ad set.

D.

You should invest more money and increase your budget.

E.

You should change the interests in the audience completely.

Question # 5

Your client gave you 50 USD to run an ad. You are required to run the campaign for 20 days on a daily budget.

They want you to run a post engagement to a custom audience of their customer database. More specifically, customers who have bought a product in the past 180 days.

What is the daily budget for the campaign and how would you set it up?

Choose only ONE best answer.

A.

Your daily budget is 2.5 USD, and you set up daily budget for 2.5 USD.

B.

Your daily budget is 2.5 USD, and you set up lifetime budget for 50 USD.

C.

You set up a lifetime budget of 50 USD. The daily budget is irrelevant.

D.

There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to increase the budget to 100 USD.

E.

There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to decrease the timeline to 15 days.

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