? Business Requirement: Ensure userID is set in the data layer and mapped to eVar5, and used for visitor identification.

? Issue Identification:

The userID data object must be available in the data layer before the Adobe Launch rule executes.

? Explanation:

visitorID is not available in the data layer when the Adobe Launch rule runs: If the visitorID is not present in the data layer at the time the rule executes, the mapping to eVar5 will not occur, resulting in an empty eVar5 report.

? Verification: According to Adobe Launch documentation, the timing of data layer availability is crucial for rule execution. Ensuring data is present before rules execute is necessary for accurate data capture (Adobe Launch Implementation Guide).

To benchmark the effectiveness of the current navigation system, the Architect should look at the navigation usage rate per visit. This metric, calculated by multiplying the number of navigation clicks by the number of visits, provides insight into how often visitors are engaging with the navigation system on a per-visit basis. It helps to understand the relative frequency of navigation usage, which is crucial for optimizing the system and ensuring that it effectively helps users to explore the site and find products.

? Business Requirement: The company wants to ensure that the original search term ("Mobile") receives credit for the purchase, despite subsequent searches.

? Understanding Merchandising eVars: Merchandising eVars are used to attribute success events (like purchases) to specific values captured earlier (like search terms).

? Allocation and Expiration Settings:

Original Value (First) Allocation: This setting ensures that the first value captured (in this case, "Mobile") remains attributed to the visitor, regardless of subsequent values.

Expiration Setting: Setting the expiration to the purchase event ensures that the value ("Mobile") remains active until the visitor makes a purchase.

? Explanation:

Configure an eVar as Merchandising Variable: This allows tracking specific values like search terms in relation to product views and purchases.

Original Value (First) Allocation: Ensures that the initial search term ("Mobile") gets credit.

Expiration to Purchase Event: Keeps the eVar value until the purchase is made, ensuring accurate attribution.

? Verification: According to Adobe Analytics documentation on Merchandising eVars, using Original Value allocation with appropriate expiration settings ensures correct attribution of original search terms to final purchases (Adobe Analytics Implementation Guide).