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  • Exam Name: Adobe Target Business Practitioner Expert
  • Last Update: 20-Apr-2024
  • Questions and Answers: 68
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AD0-E406 Questions and Answers

Question # 1

To create a 12-month road map, a Adobe Target Business Practitioner (BP) needs to estimate test durations for upcoming activities. One selected activity includes the following information:

• A/B Test

• Two experiences

Estimated daily traffic (visitors): 5.000

• Level of significance to constitute a win: 99%

• Minimum detectable lift: 3%

The 8P is using the Adobe Sample Size Calculator and wants to reduce the projected run time. Which two methods should be used to accomplish this task? (Choose two.)

A.

Adjust the audience to include 3.500 visitors per day.

B.

Change the number of experiences to 3.

C.

Change the level of significance required to constitute a win to 95%.

D.

Change the minimum detectable lift to 5%.

Question # 2

A marketing team of an online retail company wants to run an A/B test that serves a tailored experience to each visitor, based on their individual customer profile md the behavior of previous visitors with similar profiles.

Which traffic allocation option should be suggested for this scenario?

A.

Auto-allocate

B.

Auto-target

C.

Manual allocation and later switch it to Auto-allocate

Question # 3

A home improvement videos website has an advertising-supported revenue model. Videos begin with a sponsor's advertisement. The task is to administer a test on the home page to determine which experiences drive video engagement.

Based on this scenario, what is the most appropriate optimization goal for this test?

A.

Bounce rate

B.

Video views per visit

C.

Site registration rate

Question # 4

When using the traffic estimator in an Multivariate test, which two things can be done if there is not sufficient traffic for the activity? (Choose two.)

A.

Increase the number of combinations of offers and the number of locations.

B.

Increase the duration of the test.

C.

Reduce the number of combinations of offers and the number of locations.

D.

Reduce the duration of the test.

Question # 5

An Adobe Target Business Practitioner wants to create an experience for a voice assistant channel. Which composer should be used for this activity?

A.

Target API Composer

B.

Form-based Experience Composer

C.

Visual Experience Composer for assisted channels

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