Get AD0-E555 Dumps : Verified Adobe Marketo Engage Professional

• According to the Adobe Marketo Engage documentation, programs represent a single marketing initiative that contains all the assets and logic needed to execute and track it1.
• There are four types of programs in Adobe Marketo Engage: Event, Engagement, Email, and Default1.
• Event programs are used for live or online events that have a specific time and date1. They help coordinate, facilitate, and track the event activities and outcomes1.
• Engagement programs are used for drip nurturing campaigns that send content to people at a set periodic schedule1. They help deliver relevant and personalized messages to prospects and customers over time1.
• Email programs are used for one-time email blasts that have built-in features like A/B testing and Email Head Start1. They help send targeted and timely emails to large audiences1.
• Default programs are used for anything that is not an event, engagement, or email program1. They can be customized for various use cases and scenarios1.
• Therefore, the correct answer is B. Event, Engagement, Email, Default. References: 1: Understanding Programs | Adobe Marketo Engage - Experience League

• A Smart List is a dynamic list of people who meet certain criteria, such as having a specific attribute, behavior, or activity1.
• A Data Value Changed filter is a filter that allows you to find people who have changed the value of a specific field2.
• A constraint is a condition that further narrows down the filter criteria3.
• To create a Smart List with Data Value Changed filter, follow these steps4:
• To view the results, click the Leads tab. You will see the number and details of the people who changed their Person Status from Marketing Qualified to Sales Qualified in the past 30 days. References: 1: Smart Lists | Adobe Marketo Engage 2: Data Value Changed Filter | Adobe Marketo Engage 3: Filter Constraints | Adobe Marketo Engage 4: Create a Smart List | Adobe Marketo Engage

• To optimize the email’s design to increase the email click rate, the marketer would use the whole email A/B test type.
• A whole email A/B test allows the marketer to compare two completely different versions of an email, with different layouts, images, colors, fonts, and other design elements.
• The marketer can create two variants of the email and send them to a random sample of the audience. The performance of each variant is measured by the click rate, which is the percentage of recipients who clicked on any link in the email.
• The variant with the higher click rate is the winner and can be sent to the rest of the audience or used as a template for future emails.
• A whole email A/B test is useful for testing major changes in the email design that could have a significant impact on the click rate. It can also help the marketer discover the optimal combination of design elements that appeal to the audience and drive engagement. References:
• Use “Whole Email” A/B Testing
• Optimize clickable elements with A/B testing email
• Email Marketing A/B Testing: A Step-By-Step Guide [2024]

 An auto-responder email is an email that is automatically sent to a lead when they perform a certain action, such as filling out a form, clicking a link, or downloading a resource. An auto-responder email can be created using an email program or a smart campaign in Marketo. To ensure that all subscribers receive an auto-responder email, regardless of their Unsubscribed or Marketing Suspended status, the email should be marked as operational. Operational emails are emails that are considered critical or transactional and should always be delivered to the lead, unless they are Email Invalid or Blacklisted. To mark an email as operational, follow these steps:

• In the Marketing Activities area, select the email program or smart campaign that contains the auto-responder email.
• In the email program, go to the Email tab and click Edit Draft. In the smart campaign, go to the Flow tab and find the Send Email step.
• In the email editor, go to the Settings tab and check the box that says “This is an operational email”.
• Save and approve the email.

By marking the email as operational, the email will bypass the communication limits and the Unsubscribed or Marketing Suspended filters that normally prevent non-operational emails from being sent. However, operational emails should be used sparingly and only for essential communications, such as confirmations, receipts, reminders, or notifications. They should not be used for promotional or marketing purposes, as this may violate the privacy and consent preferences of the leads and the email regulations of different countries. References:

• Email Auto-Response
• Operational Emails
• What Is an Email Autoresponder and How It’s Used in Marketing

In Marketo Smart Campaigns, triggers and filters work with an OR/AND relationship:

• Triggers (Orange): Triggers watch for specific actions or changes in lead data. If any of the triggers you define are met, the lead becomes eligible for the Smart Campaign's actions. Triggers operate on an OR basis.
• Filters (Green): Filters further refine the audience by applying additional criteria. The lead must meet the filter criteria AND have been activated by at least one trigger. Filters operate on an AND basis.

Example:

Smart Campaign:

• Triggers:
• Filters:

In this example, a lead will qualify for the Smart Campaign if they:

• Fill out Form A OR Visit the Pricing Page AND Their job title is Director AND they are located in the United States.