AD0-E208 Practice Exam Questions with Answers Adobe Analytics Business Practitioner Expert Certification

Data Warehouse is a tool that allows you to run custom queries on raw data and export the results to various formats. It can also provide the IP address of the user as a dimension, which can help identify bot traffic without using a custom variable.

References: https://experienceleague.adobe.com/docs/analytics/export/data-warehouse/data-warehouse.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/dimensions/ip-address.html?lang=en

Intelligent Alerts is a feature that allows you to set up alerts based on data anomalies or thresholds in your Analysis Workspace projects. You can choose to send an alert by e-mail with a link to your Analysis Workspace project when the alert is triggered. Youcannot send an alert by SMS or with a link to an auto-generated Analysis Workspace project.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/predictive-analytics/intelligent-alerts.html?lang=en https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/predictive-analytics/intelligent-alerts.html?lang=en#intelligent-alerts-in-analysis-workspace

The best way to share out the dashboard broadly across the team is to share Can Edit rights with the client counterpart and Can View rights with the entire marketing team. This will allow the client counterpart to co-create and modify the dashboard with the analyst, while the rest of the marketing team can view and interact with the dashboard without making any changes. Sharing a PDF at the time the report is completed would not allow for any interactivity or updates, and sharing Can Duplicate rights with the entire marketing team would create unnecessary copies of the dashboard.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/share/share-project.html?lang=en https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/share/share-project.html?lang=en#sharing-a-project

Since eVar11 has the allocation setting of Most Recent (Last), it means that it will always capture the last value that was set for that variable in a visit. Therefore, if there is a new value collected for eVar11, it will overwrite the old value that was previously persisted.

References: https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-overview.html?lang=en#allocation

Occurrences is a metric that counts every hit where a dimension value is set, including page views and events. Therefore, if an entry page has more occurrences than entries, it means that visitors who entered through that page also triggered other events during their session. Entries is a metric that counts only the first hit of a visit where a dimension value is set, such as an entry page.

References: https://experienceleague.adobe.com/docs/analytics/components/metrics/occurrences.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/metrics/entries.html?lang=en

A Map Visualization can be built by representing geo segmentation data about visitor location on the DMA or Zip Code level, which are two dimensions that can be used in a map. Alternatively, a Map Visualization can be built by using one metric (including calculated metrics) that can be applied to any dimension that has geographic data associated with it, such as country or region.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/map.html?lang=en https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/map.html?lang=en#map-visualization-requirements

Bounce rate and time spent on page are two metrics that can indicate how engaging and user-friendly a landing page is. A high bounce rate means that visitors are leaving the site after viewing only one page, which may suggest that the page is not relevant or appealing to them. A low time spent on page means that visitors are not spendingenough time to explore the content or take action on the page, which may also imply that the page is confusing or uninteresting.

References: https://experienceleague.adobe.com/docs/analytics/components/metrics/bounce-rate.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/metrics/time-spent.html?lang=en

Unique visitors and visits are de-duplicated metrics, which means that they do not add up linearly across dimensions. For example, if a visitor visits two pages in one visit, the total number of unique visitors and visits for those two pages is still one, not two. Therefore, the total row in the table shows the actual number of unique visitors and visits for the whole site, not the sum of the values in the table.

References: https://experienceleague.adobe.com/docs/analytics/components/metrics/unique-visitors.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/metrics/visits.html?lang=en

The best way to create an Analysis Workspace visualization that shows all visits to English (/en) pages is to create a Freeform Table with Page Name and Visits, and then apply a filter to Page Name by “contains = /en”. This will ensure that only the pages that have “/en” in their name will be shown in the table, regardless of their position in the URL. Filtering by “ends with = /en” would exclude pages that have other parameters after “/en”, and dragging and dropping all Page Names that contain “/en” would be tedious and prone to errors.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/build/freeform-tables.html?lang=en https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/build/freeform-tables.html?lang=en#filtering-data-in-a-freeform-table

A Fallout Visualization is a tool that shows the conversion rate between steps or touchpoints in a user journey. It can help identify where users drop off or complete a goal, such as a purchase. It can also support different types of touchpoints, such as pages, events, segments, or dimensions.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/fallout.html?lang=en https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/fallout.html?lang=en#creating-a-fallout-visualization