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AlpineTrails is a company that specialises In off en rig tailored waking holidays. The company was set up by John and Michael, who each own f50% of the business Alpine Trails books hotels, transport and equipment to create bespoke holidays tot AlpineTrails customers.

An agreement was recently reached with WalkNalion, a national walking organisation, tor AlpineTraile to provide a number or special holidays for Its members. These will be branded as WalkNation Holidays AlpineTrails will be responsible for organising the holidays, but WalkNalion will undertake the marketing and booking of these special holidays tor us members.

As well as customers, which stakeholder groups are- represented in this scenario?