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  • Exam Name: CIW v5 E-Commerce Designer
  • Last Update: Oct 4, 2024
  • Questions and Answers: 144
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1D0-525 Practice Exam Questions with Answers CIW v5 E-Commerce Designer Certification

Question # 6

The details of an e-commerce site order can be kept in memory, stored on the visitor's computer or stored on the Web server. This ability to remember the details of an order is known as:

A.

filling the shopping cart.

B.

persisting an order.

C.

tracking an order.

D.

profiling an order.

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Question # 7

The daily number of visitors to Cathy's site has increased by 600 percent and the current server configuration is beginning to drop requests. Cathy has decided to scale out the Web site by adding servers that will function as a server farm to host the company site. Adding servers in this way is known as:

A.

fail-over.

B.

clustering.

C.

cloning.

D.

scaling up.

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Question # 8

Your e-business acquires raw materials and parts from several international suppliers and assembles those materials into a finished product. What is the name for the process that connects the materials and components to the consumer?

A.

Product life cycle

B.

Supply chain

C.

Just-in-time (JIT) delivery

D.

Logistics of rapid replenishment

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Question # 9

Which of the following demonstrates the importance of manual transaction processing?

A.

It enables vendors to receive multiple orders of different items.

B.

It enables vendors to complete a customer return request by telephone.

C.

It enables customers to send an item to an alternative address.

D.

It enables customers to use a dial-up connection to perform a transaction.

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Question # 10

Which of the following is often cited as an advantage of Microsoft Internet Information Services (IIS)?

A.

It runs as a server background process.

B.

It is integrated into the Windows server environment.

C.

It is launched automatically with an HTTP request.

D.

It is free with every purchase of ASP and SQL Server.

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Question # 11

What information is required to make a customer comfortable with making a purchase?

A.

All supporting documentation for the product or service

B.

A brief product description

C.

A detailed description of the product with pictures

D.

A picture with no additional information

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Question # 12

Which of the following is the most effective strategy for conducting an opt-in e-mail marketing campaign?

A.

Create an executable ActiveX application as an e-mail attachment that describes the company.

B.

Send e-mail messages once a day to initial contacts for the first two weeks.

C.

Create an executable Java application as an e-mail attachment that describes the company.

D.

Send e-mail messages once every two weeks to follow up on an initial contact.

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Question # 13

What is the name of the electronic funds transfer (EFT) system governed by the United States and designed to provide the clearing of electronic payments between banks?

A.

The Automated Clearing House (ACH) network

B.

The National Clearing House (NCH) network

C.

The Originating Depository Financial Institution (ODFI)

D.

The Receiving Depository Financial Institution (RDFI)

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Question # 14

Carly has requested a digital certificate for her Web site. Instructions for downloading and installing the new certificate will be:

A.

sent to Carly's e-mail address.

B.

sent to Carly by postal service.

C.

provided only on Carly's request.

D.

remotely installed on Carly's Web server.

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Question # 15

Which organization is responsible for regulating the process of importing and exporting goods?

A.

Port Authority

B.

Exchange

C.

World Bank

D.

Customs

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Question # 16

Which of the following segments first used blogs as an Internet marketing tool?

A.

Mainstream advertisers

B.

Large corporations

C.

Small businesses

D.

Government agencies

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Question # 17

Alcazar wants to host three Web sites on the same computer, and to use SSL for transactions on each site. Which of the following methods for hosting multiple Web sites would be most suitable?

A.

Use server virtualization software to run multiple operating systems.

B.

Use three separate ports.

C.

Use three separate host header names.

D.

Bind three IP addresses to the server.

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Question # 18

Which of the following is an example of just-in-time (JIT) delivery?

A.

Warehousing large amounts of assembled goods as customers demand the product

B.

Storing the product in parts until customers demand the assembled product

C.

Obtaining the product only after supplies have run out

D.

Obtaining and developing items as customers demand the product

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Question # 19

A large company with an adequate staff and funding wants to implement an e-commerce storefront. Which of the following methods would be most suitable for this company?

A.

In-house solution

B.

Offline solution

C.

Instant storefront

D.

Online solution

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Question # 20

Which of the following is the most efficient strategy for detecting an attack on your company's e-commerce site?

A.

Teaching employees about social engineering

B.

Conducting an audit

C.

Testing password strength

D.

Reviewing system logs

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Question # 21

Jennifer placed a special product advertisement on the home page of her e-commerce site. After one week, she reviewed her server logs to see how many visitors clicked the ad, completed the registration page and then entered credit card information to purchase the product. Jennifer's site path analysis is a review of:

A.

live usability testing and role playing.

B.

controlled-navigation click patterns.

C.

customer satisfaction surveys.

D.

good e-commerce advertising.

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Question # 22

Which of the following is the most effective strategy (as opposed to a tactic) for entering a new business market?

A.

Contact an advertising agency.

B.

Hire a marketing team.

C.

Obtain customer referrals.

D.

Target new customers.

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Question # 23

Which of the following is a messaging protocol designed to ensure the integrity of data sent between incompatible computers?

A.

Electronic Data Interchange

B.

Electronic Data Interface

C.

Electronic Download Instruction

D.

Electronic Description Interface

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Question # 24

What are the basic steps for retrieving data for display?

A.

Connect to a database server, pass the SQL command, retrieve the results.

B.

Define the server name, name the database, authenticate the credentials.

C.

Predefine SQL strings, authenticate, format for display.

D.

Authenticate to a database server, format for display, retrieve the data results.

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Question # 25

According to the X.509 (ITU) standard, which of the following is a non-standard certificate field that can contain additional information such as date of birth?

A.

Fingerprint

B.

Subject (User) Name

C.

Subject Public-Key Information

D.

Extensions (v3)

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Question # 26

What security protocol typically allows Web-based applications to pass data securely by providing an encrypted channel?

A.

SSH

B.

SSL

C.

SET

D.

HTTP

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Question # 27

Which of the following statements about Secure Electronic Transactions (SET) is correct?

A.

SET was designed to replace SSL.

B.

The SET protocol has gained wide market acceptance.

C.

Four protocols were merged to form SET.

D.

With SET, the merchant does not know the user account number.

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Question # 28

Most Web sites that use online advertising can be divided into two site categories based on how the sites benefit from the advertising. What are these two e-commerce site categories?

A.

Referrer sites and publisher sites

B.

Marketer sites and advertising sites

C.

Referrer sites and marketer sites

D.

Publisher sites and marketer sites

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Question # 29

Customers use your company's software to receive real-time weather reports. One of the company's software developers has proposed creating a second application that installs at the same time as the weather software, but operates in the background and reports user preferences and other information to your company. What is the name for this type of application?

A.

Spyware

B.

Freeware

C.

Daemon

D.

Value-add

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Question # 30

The purpose of a stress test is to determine:

A.

whether more system RAM is necessary.

B.

whether a more powerful CPU is necessary.

C.

whether a performance bottleneck is present.

D.

whether visitors can reach the site.

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Question # 31

Which of the following is the most effective way to build community with your online storefront?

A.

Accept several different payment options.

B.

Provide a quantity discount.

C.

Create an incentive-based program.

D.

Generate an automatic order confirmation.

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Question # 32

What is the name for a tax on goods that are shipped internationally?

A.

Sales tax

B.

Value-added tax (VAT)

C.

Tariff

D.

Tax barrier

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Question # 33

The main purpose of monitoring e-commerce Web server resources and performance (including bandwidth, uptime, downtime and network usage) is to ensure:

A.

visitor satisfaction.

B.

cost-effectiveness.

C.

site availability.

D.

increased profitability.

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Question # 34

To perform at the maximum level of security, digital certificates must be:

A.

issued 30 days before the site goes live.

B.

guaranteed by VeriSign.

C.

verified digitally by a notary public.

D.

issued by a trusted third party.

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Question # 35

Which of the following site creation models would be most appropriate for a site needing customer relationship management (CRM) and personalization?

A.

Online instant storefront

B.

Mid-level offline instant storefront

C.

Mid-level online instant storefront

D.

High-level offline instant storefront

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Question # 36

Which of the following is submitted to identify each person who handles evidence after a site infiltration?

A.

Authentication record

B.

Proof of delivery

C.

Chain of custody

D.

Server status report

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Question # 37

An attack has affected a commercial server providing customized Web content services to Michael's e-commerce site. The attack is most likely an example of:

A.

Application Service Provider (ASP) infiltration.

B.

registrar database tampering.

C.

Secure Electronic Transactions (SET) corruption.

D.

certificate authority (CA) infiltration.

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Question # 38

Which of the following is true of high-level offline storefronts?

A.

They use only proprietary encryption and data-formatting standards.

B.

They are not designed to support business-to-business (B2B) needs.

C.

They require the site to be taken offline whenever a change is made.

D.

They require the greatest amount of expertise to use properly.

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Question # 39

Before you can conduct usability testing, you should:

A.

publish your site to a production server.

B.

identify your potential customers.

C.

identify browser compatibility issues.

D.

identify the most-traveled path of your site.

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Question # 40

Marty included a banner ad for her online MP3 player store on a music download Web site. She found that 72 percent of users who visited the site via banner ad clickthrough became customers. Which of the following is the term for this percentage?

A.

Exposure rate

B.

Conversion rate

C.

Purchase rate

D.

Clickthrough rate

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Question # 41

Which of the following steps are necessary for installing a payment gateway?

A.

Determine payment methods and configure the gateway to work with the e-commerce solution.

B.

Contact credit card organizations and link the gateway to the customer database.

C.

Choose an e-commerce solution and establish shipping and taxation options.

D.

Set up an Automated Clearing House account and obtain a shopping-cart system.

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Question # 42

Which of the following is a common cause of a buffer overflow?

A.

Unnecessary services running in the buffer

B.

Unchecked data entered into the buffer

C.

Repeated attempts to guess a password stored in the buffer

D.

Unexpected SQL statements causing database information to be revealed in the buffer

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Question # 43

You are logged on to a Linux system. You suspect a problem with the system's MySQL database server. Which of the following files will contain relevant information pertaining to the failure?

A.

~root/.error

B.

/var/run/lock/mysql

C.

~root/.database_error

D.

/var/log/messages

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