PDDM Practice Exam Questions with Answers Professional Diploma in Digital Marketing Certification

You have just posted a new product photo online for your followers. What is this called? Choose one of the following:

You wish to see how your current ads and organic search listings are performing and correlating by importing your organic search results into AdWords. Which Google service will you link with in order to achieve this? Choose one of the following:

Exhibit:

Where will you first click in the Google AdWords screen shown in order to begin adjusting the time of day targeting for your campaign?

Which one of the following is NOT considered to be a strength of display advertising?

You are aware that privacy conventions apply to any digital marketing campaign. What is the implication of this for your digital display campaign, and what may you not do? Choose one of the following:

What is an ad impression? Choose one of the following:

With traditional marketing, the communication with customers is sometimes characterized as 'broadcast'; with social media and digital marketing, the communication with the customer is often described as __________ . Complete the sentence by filling in the blank:

You wish to add a PowerPoint presentation to your profile. Where would you click in the screen shown to begin doing this?

Twitter has a way to help you organize contacts and their Tweets. What is this called? Choose one of the following:

What is the set of standards for Smartphones that use radio communication with each other by touching or bringing the devices close together? Choose one of the following:

You understand you need to submit your App to the mobile App platform provider. What is the reason for this? Choose one of the following:

Exhibit:

Which one of the following is the name for a website that can distinguish between the kinds of devices being used to access it?

Your CEO has asked you to set out some concrete business objectives for the upcoming social media marketing campaign. Choose TWO such objectives from the list below:

Select two steps from the Digital Marketing Institute's Digital Marketing Plan from the options shown below:

You have been attempting to build an audience persona and have taken into account factors such as: age, gender, social background. What is the general term used to describe this? Choose one of the following:

Where would you first click in the Google Analytics screen shown in order to see which web browsers are used to access your website?

Where would you first click in the Google Analytics screen shown in order to see which devices are being used to access your website?

You wish to record where the impact of pre-Christmas radio campaigns tapered off. Where would you first click in the screen shown in order to add this kind of note?

You are just finalizing your new website and you have heard that there are special tags that help indicate explanatory text for certain visual aspects of page content. Which tags help with this? Choose one of the following:

What do Keyword Research Tools provide information about? Choose one of the following:

You recognize the importance of creating articles and blog posts to drive traffic to your website. What is this activity known as? Choose one of the following:

You wish to engage with the subscribers to your email marketing campaign and you understand that the subject line is really important. Which practice will help with open rates?

What factors do email filters screen incoming email messages on? Choose TWO of the following:

You wish to collect email marketing contact details at a range of customer touch points. Which one of the following would NOT be applicable?

Exhibit: