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Marketing-Cloud-Intelligence Questions and Answers

Question # 1

A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing Insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

Marketing-Cloud-Intelligence question answer

Which three advantages does a client gain from using Calculated Dimensions as the harmonization method for creating the Objective field?


Scalability - future data streams that will follow similar logic will be automatically harmonized.


Data model restrictions - Calculated Dimensions do not need to adhere to Marketing Cloud Intelligence's data model


Processing - creation of Calculated Dimensions will ease the processing time of the data streams it relates to


Ease of Maintenance - thelogic is written and populated in one centralized place


Performance (Performance when loading a dashboard page) should be optimized as the values of calculated dimensions are stored within the database.

Question # 2

Marketing-Cloud-Intelligence question answer

Which option will yield the desiredresult:?


Option 1


Option 4


Option 2


Option 3

Question # 3

Your client would like to create a new harmonization field - Exam Topic.

The below table represents the harmonization logic from each source.

Marketing-Cloud-Intelligence question answer

As can be seen from the table, there are in fact two fields that hold a certain connection: Exam ID and Exam Topic. The connection indicates that

where an Exam ID is found - a single Exam Topic value is associated with it.

The client has a requirement to be able to view measurements from all data sources sliced by Exam Topic values, as seen in the following


Marketing-Cloud-Intelligence question answer

The client suggested to create, without any mapping manipulations, several patterns via the harmonization center that will generate two

Harmonized Dimensions:

Exam ID

Exam Topic

Given the above information, which statement is correct regarding the ability to implement this request with the above suggestion?


The above Patterns setup will not work for this use case.


The solution will work - the client will be able to view Exam Topic with Email Sends.


Only if 5 different Patterns are created, from 5 different fields - the solution will work.


The Harmonized field for Exam ID is redundant. One Harmonized dimension for Exam Topic is enough for a sustainable and working solution

Question # 4

A technical architect is provided with the logic and Opportunity file shown below:

The opportunity status logic is as follows:

For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”.

For the opportunity stage “Closed”, the opportunity status should be closed.

Otherwise, return null for the opportunity status.

Marketing-Cloud-Intelligence question answer

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:

“Day” — Standard “Day” field

“Opportunity Key” > Main Generic Entity Key

“Opportunity Stage” — Generic Entity Key 2

“Opportunity Count” — Generic Custom Metric

A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th - 10th. How many different stages are presented in the table?









Question # 5

Which Marketing Cloud Intelligence field is considered an attribute and not a “variable”?


Campaign Category


Device Category


Device Browser


Geo Location

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