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U+Bank presents various credit card offers to Its customers on Its website. The bank uses AI to prioritize the offers according to customer behavior. After the introduction of the Gold credit card offer, the offer click-through propensity decreased to 0.42.
What does the decrease in the propensity value most likely indicate?
U+ Bank decides to introduce a credit cards group by leveraging the Next-Best-Action capability of Pega Customer Decision Hub™. The bank wants to present the credit card offers through inbound and outbound channels based on the following criteria:
1. Customers must be above the age of 18 to qualify for credit card offers.
2. The site offers credit cards only if customers do not explicitly opt-out of any direct marketing for credit cards.
3. The Platinum Card, one of the credit card offers, is suitable for customers with debt-to-income ratio < 45.
As a decisioning architect, how do you implement this requirement? In the Answer Area, select the correct engagement policy for each criterion.
An outbound run identifies 150 Standard card offers, 75 on email, and 75 on the SMS channel. If the following volume constraint is applied, how many actions are delivered by the outbound run?
The U+ Bank marketing department wants to leverage the next-best-action capability of Pega Customer Decision Hub™ on Its website to promote new offers to each customer.
Place the events in the sequential order.
Regional Bank experiences an unexpected system outage affecting online banking services across multiple locations. The bank needs to immediately inform all customers about the temporary service disruption and provide alternative banking options. The communication must reach every customer simultaneously and should not be repeated.
Which communication approach should the bank use to address this urgent customer notification requirement?
MyCo, a telecom company, recently introduced a new mobile handset offer, MyFone 14 Pro, for its premium customers. As the bank has financial targets to meet, the business decides to boost the MyFone 14 Pro offer.
As a decisioning architect, how can you ensure that the MyFone 14 Pro offer is prioritized over other offers?
An NBA Specialist Is configuring the engagement policy for a new loan offer and wants to validate the policy. What is the best way for the NBA Specialist to validate the engagement policy?
U+ Bank, a retail bank, introduced a new mortgage refinance offer in the eastern region of the country. They want to advertise this offer on their website by using a banner, targeting the customers who live in that area.
What do you configure in Next-Best-Action Designer to implement this requirement?
MyCo, a telecom company, wants to send promotional SMSs with data plan offers to their qualified customers. The business intends to use the same action flow template with their target flow pattern for all the data plan actions.
What do you configure to implement this requirement?
A mortgage company defines a new suppression policy to limit promotional emails for home loan offers. The policy is complete, but it must be applied to all to home loan actions. The implementation team must associate this policy with the appropriate business structure.
Where should the team associate the contact policy to apply it to home loan promotions?
As a decisioning architect, you are setting up the action hierarchy for MyCo. Select the correct action hierarchy level for each of the hierarchy items identified.
U+ Bank, a retail bank, is facing an unforeseen technical issue with its customer care system. As a result, the bank wants to share the new temporary contact details with all customers over an SMS. All customers must receive this communication regardless of the engagement policy conditions and constraints.
Which type of communication do you configure to implement this requirement?
You are the decisioning architect on an Al-powered one-to-one customer engagement implementation project. You are asked to design the next-best-action prioritization expression that balances the customer needs with the business objectives.
What factor do you consider in the prioritization expression?
U+ Bank, a retail bank, presents offers on its website by using Pega Customer Decision Hub™. The bank wants to leverage Customer Decision Hub capabilities to present relevant offers to qualified customers. As a decisioning consultant, you are responsible for configuring the business requirements with the Next-Best-Action Designer, which involves several tasks. To accomplish these tasks, you might have to use auto-generated decision strategies, create new decision strategies, or edit existing strategies.
In the Answer Area, select the correct execution for each Task.
U+ Bank wants to use Pega Customer Decision Hub"* to display a credit card offer, the Standard Card, to every customer who logs in to the bank website.
What three of the following artifacts are mandatory to implement this requirement? (Choose Three)
A financial services organization introduces a new policy that limits each customer to two promotional emails per month. To meet compliance requirements, the implementation team must configure this limit in the Next-Best-Action Designer.
Which configuration steps achieve the desired email frequency limit?
In the following figure, a volume constraint uses the Return any action that does not exceed constraint mode with the three following action type constraints that have remaining limits:
1.Maximum 50 Daily with Action: Protect Your Device, 5 remaining
2.Maximum 75 Daily with Action: MyFone Buds, 7 remaining
3.Maximum 25 Daily with Action: MyFone AirPods Pro, 0 remaining
A customer, CUST-01, qualifies for all the three actions. Given this scenario, how many actions does the system select for CUST-01 in the outbound run?
MyCo, a telecom company, wants to start promoting data plan offers through SMS to qualified customers. The marketing team needs to ensure that the outbound run always uses the latest customer information.
What do you configure to implement this requirement?
U+- Bank uses Next-Best-Action Designer to configure engagement policies for different customer segments. A business user wants to create reusable policy conditions that can apply across multiple actions and campaigns. The user must understand when the save-to-library feature is available.
When is the save-to-library option unavailable for engagement policy conditions?
Acme Retail uses Pega Customer Decision Hub™ to present various offers to its customers. The company notices that some high-value customers are not receiving any offers. The marketing team wants to identify these underserved customers.
Which tool in Pega Customer Decision Hub can Acme Retail use to identify segments of customers who are not receiving relevant offers?
U+ Bank is facing an unforeseen technical issue with its customer care system. As a result, the bank wants to share the new temporary contact details with all customers over an SMS.
Which type of outbound interaction do you configure to implement this requirement?
You are a decisioning architect on a next-best-action project and are responsible for designing and implementing decision strategies. Select each component on the leftand drag it to the correct requirement on the right.
U+ BankT a retail bank, uses Pega Customer Decision Hub™ to manage various business changes throughout their operations The bank's team members need to understand which change request type to use tor different business scenarios they encounter
Select each change request type on the left, and drag it to the matching scenario descriptions on the right:
As a decisioning architect, you have built a decision strategy that selects actions that are below the average printing cost. The decision strategy contains 'Black Label', 'Red Label,' and 'Blue Label" Proposition components. The printing cost of the Proposition components are calculated based on the 'BaseCost' and 'LetterCount*.
The details of the proposition components are provided in the following table:
Which propositions does the strategy output?
U+ Bank uses the always-on outbound approach to send outbound messages on different channels such as email. SMS, and push notifications. There are a variety of action flow patterns in use to meet various business and channel integrations requirements.
Due to technical reasons, the bank wants to temporarily suspend sending outbound messages and Instead write the selected customers and action details to a database table for later offline processing.
What is the most efficient way to meet this requirement?
U+ Bank's marketing department currently promotes various credit card offers by sending emails to qualified customers. The bank wants to limit the number of offers that customers can receive over a given period of time.
In the Answer Area, select the correct artifact you use to implement each requirement.
MyCo, a telecom company, notices that when customers call to check on bill status, 80% of the time, they received the wrong offer promotion, leading to customer dissatisfaction. The company decides to boost customers' needs in the prioritization formula, to Improve sales in the current quarter.
Which arbitration factor do you configure to implement the requirement?
You are a decisioning architect responsible for configuring offer prioritization for home loan offers based on the business requirements. Select each prioritization factor on the left and drag it to the correct condition on the right.
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