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C_C4H225_12 SAP Certified Technology Associate - SAP Emarsys Customer Engagement Implementation Questions and Answers

Question # 6

You are configuring the SAP Emarsys Customer Engagement plug-in for Shopify. What is the first data set you should enable?

A.

Web Extend

B.

Product data

C.

Customer data

D.

Order data

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Question # 7

You are using the SAP Emarsys Customer Engagement API to trigger an external event endpoint. What is missing (pixelated) from the API call below?

A.

Event time

B.

External event name

C.

Campaign name

D.

External event ID

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Question # 8

Which database cannot be used for campaign personalization in SAP Emarsys Customer Engagement?

A.

Amazon Redshift

B.

Microsoft SQL Server

C.

MySQL

D.

Google BigQuery

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Question # 9

Why does it make sense to create link categories under Management > Link Categories? Note: There are 2 correct Answer: to this question.

A.

You will use the Predict Mail Category widgets in your emails.

B.

You can use the categories for reporting in email analytics.

C.

You can assign every link you add to a category in the email editor later.

D.

You can use the categories you created for segmentation.

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Question # 10

What information does the email channel set up form collect? Note: There are 3 correct Answer: to this question.

A.

Website information

B.

Sending volumes

C.

Product information

D.

Email performance

E.

Historic sales information

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Question # 11

Where can you check the average purchase details of a contact? Note: There are 2 correct Answer: to this question.

A.

Content > Predict Dashboard > Data Sources > Live Validator

B.

Search > Search by email address > Edit Contact > Unified Customer Profile

C.

Analytics > Customer Lifecycle > Customer Lifecycle

D.

Contacts > Segments > Edit Segment > Display Contacts > Edit Contact > Unified Customer Profile

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Question # 12

You want to display different content for your female and male contacts in your email campaign. Which function do you use?

A.

Predict Recommendation settings

B.

Product source

C.

Block targeting

D.

Open Block Style settings

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