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Salesforce-Marketing-Associate PDF

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  • Questions: 83 Q&A's With Detailed Explanation
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  • Exam Name: Salesforce Certified Marketing Associate Exam
  • Last Update: 17-Jul-2024
  • Questions and Answers: 83
  • Single Choice: 83 Q&A's

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Salesforce-Marketing-Associate Questions and Answers

Question # 1

Cloud Kicks is participating in an event partnering with athletic leagues and other sports retailers. The marketing team would like to collect consent to email attendees after the event.

What is the best practice to collect consent?

A.

Obtain handwritten submissions at the booth.

B.

Provide a digital form or QR code at the booth.

C.

Email everyone from the attendance list.

Question # 2

A marketing associate at Cloud Kicks wants to show different rule-based variations of content in an email based on a subscriber's interest.

Which content block should the associate use to create this content?

A.

A/B Test Content Block

B.

Reference Content Block

C.

Dynamic Content Block

Question # 3

A marketing associate at Northern Trail Outfitters wants to confirm a possible Marketing Cloud Engagement outage before escalating.

What should the associate reference?

A.

Salesforce Trust Site

B.

Salesforce Help & Training

C.

Trailblazer Community

Question # 4

The marketing team at Cloud Kicks wants to easily report the average open rate across all email sends from journeys this month.

What should a marketing associate use to retrieve this information?

A.

Analytics Builder Reports

B.

Intelligence Reports Email Dashboard

C.

Journey Analytics in Journey Builder

Question # 5

Cloud Kicks has a primary data extension that contains the bulk of its subscriber base and is used for weekly promotions. Additionally, when subscribers sign up to be notified about specific products, they are added to the same data extension.

Which step should the marketing associate take to ensure subscribers receive only one copy of the weekly email as intended?

A.

Create a filtered data extension to remove duplicate products.

B.

Ensure the box is checked for de-duplicate by email address.

C.

Run an automation that removes duplicate subscribers at send time.

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