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Advanced-Cross-Channel Practice Exam Questions with Answers Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214) Certification

Question # 6

Which channel solution is managed by the sitemap in Interaction Studio?

A.

Web

B.

Mobile

C.

Serve-side

D.

Email

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Question # 7

3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)

A.

switched off

B.

SMS sent to landline number

C.

mobile is in another call

D.

out of cellular network coverage

E.

Low battery

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Question # 8

How are profiles merged In IS:

A.

Once a day

B.

Probabilistic matching

C.

Deterministic matching on matched identities

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Question # 9

How much historical data is immediately available when a managed FB account is added to Social Studio?

A.

One week

B.

Six Months

C.

Thirty days

D.

One Year

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Question # 10

If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series

of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?

A.

Create a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).

B.

Use Journey Builder Engagement Splits to identify who Clicked the "Download Mobile App’ link.

C.

Use Journey Builder's (JB) Data Extension Entry Source and JB Email Activities

D.

Write a SOL query activity joining the sendable audience with the CLICK data view to identify who clicked the "Download Mobile App" link.

E.

Use Automation Studio's (AS) Query Entry Source and AS Send Email Activities

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Question # 11

Select features Einstein content selection, Select 2

A.

Uses open time email content

B.

Content selection based on business rules

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Question # 12

Difference between inbox message and in app message.

A.

Inbox message is displayed and stored in device in app message is displayed only 1 time

B.

Inbox message is displayed once but in app message is displayed repeatedly

C.

Inbox messages can be used only in los whereas in app message can also be used in android

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Question # 13

Which two statement are true when using Journey Data and Contact Data within Journey Builder?

Choose 2 answers

A.

Contac data is dynamic data that retrieves the latest value upon decision split execution.

B.

journey Data is a set of static values passed into the journey for each contact.

C.

Journey Data is dynamic data that retrieves the latest value upon decision split execution

D.

Contact Data is a set of static values passed into the Journey for each contact.

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Question # 14

Can Social Studio's Sentiment Model be customized? 01m 05s

A.

No, this is a managed service provided by only by Salesforce.

B.

Yes, after you have loaded your Twitter certification number.

C.

No, the sentiment is driven by Einstein calculations.

D.

Yes, customization options are available in Admin

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Question # 15

You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?

A.

the inbox message is replaced for all user.

B.

the inbox message is replaced only for users who do not exist:

C.

inbox message Is replaced for users who read the first message.

D.

Inbox message is replaced for existing usef s and deleted for users who do not eixist.

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Question # 16

A customer sends a note that they are getting inconsistent results using Contact Data in Journey Builder Decision Splits, while referencing One to Many Relationship defined in Data Designer. The customer explains

that the SubscriberMaster Table is already linked to the MyOrders Table using Data Designer. Which three clarifying questions would help a consultant understand more?

A.

Are there more than 100 order records that could match?

B.

Are you using attribute to attribute comparison in your decision split criteria?

C.

Are you integrated with other Salesforce Clouds?

D.

Is the Contact information spelled correctly?

E.

Do any of the orders for that subscriber meet your decision split criteria?

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Question # 17

What is true about Einstein engagement frequency (EEF). Select 3

A.

EEF uses only commercial send data not transactional

B.

The model uses data available only in your account

C.

Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue. email fatigue.

D.

It uses last ISO days engagement data

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Question # 18

To what types of objects can you do a quick send in distributed marketing, Select multiple

A.

Lead

B.

Contact.

C.

Person account, (opportunities, Quick send message records)

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Question # 19

What three reasons explain why an SMS message may fail to reach a mobile device?

A.

The mobile device is powered off

B.

The number used to send the SMS was a landline

C.

The user is out of range of cellular networks

D.

The user is currently on a call.

E.

The mobile device has a low battery.

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Question # 20

How dots social studio unify anonymous and known identities?

A.

Deterministic matching

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Question # 21

Which keywords does MobileConnect automatically recognize as STOP keywords?

A.

LEAVE, GOAVVAV, END, UNSUB, NO

B.

QUIT, END, OPTOUT, UNSUBSCRIBE, ENDNOW

C.

STOP. FINISH, END, UNSUB, LEAVE

D.

STOP, QUIT, CANCEL, END, UNSUBSCRIBE

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Question # 22

What is the difference between an in-app message and an inbox message?

A.

An inbox message is plain text, whereas an in-app message can be populated by a CloudPage

B.

An inbox message shows only one time to the user, where-as an in-app message keeps getting shown until its expiry date.

C.

An inbox message only works on iOS, but in-app messages work on both iOS and Android

D.

An inbox message is sent to an inbox that's part of user's mobile app, and stays in the user's inbox for a specified time, whereas an in-app message displays to the user only one time.

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Question # 23

28, Whit are the functionalities of ad studio. Select multiple.

A.

facebook advanced match.

B.

linkedin user match.

C.

Iinkedin Company match.

D.

tiktok user match.Ez

E.

myspace user match.

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Question # 24

What is the recommended maximum number of activities that should be on a single journey canvas?

A.

100

B.

50

C.

10

D.

300

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Question # 25

What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?

A.

Non-nullable fields to be used for comparing your Journey Data and Contact Data fields

B.

Nullable fields to be used for comparing your Journey Data and Contact Data fields

C.

An expression builder references Journey Data and Journey Filtered : activities

D.

An expression builder references Journey Data and Contact Data.

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Question # 26

Which two statements are true when using Journey Data and Contact Data within Journey Builder?

A.

Journey Data is dynamic data that retrieves the latest value upon decision split execution

B.

Contact Data is dynamic data that retrieves the latest value upon decision split execution

C.

Journey Data is a set of static values passed into the Journey for each contact

D.

Contact Data is a set of static values passed into the Journey for each contact

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