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Practice Free Customer-Data-Platform Salesforce Customer Data Platform (CDP) Exam (SU24) Exam Questions Answers With Explanation

We at Crack4sure are committed to giving students who are preparing for the Salesforce Customer-Data-Platform Exam the most current and reliable questions . To help people study, we've made some of our Salesforce Customer Data Platform (CDP) Exam (SU24) exam materials available for free to everyone. You can take the Free Customer-Data-Platform Practice Test as many times as you want. The answers to the practice questions are given, and each answer is explained.

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Question # 6

How should Data Subject Rights request be submitted to Salesforce CDP?

A.

Using a dedicated field in data stream

B.

Using Consent API

C.

Using dedicated data stream

D.

Using Data Explorer

Question # 7

In addition to the unified individual object, what other object does salesforce CDP automatically create and manage during the identity resolution process?

A.

Unified product catalog objects

B.

Unified contact point objects

C.

Unified order objects

D.

Unified lead objects

Question # 8

How can an administrator check segment publishing status?

A.

Segments publish summary dashboard

B.

Publish History related list in Activation Record

C.

Segments publish history report

D.

Publish History related list in Segment Record

Question # 9

What are the two steps of data ingestion in Salesforce CDP?

A.

Map ingested data to existing ingested data objects.

B.

Map ingested data to data model with consistent semantics.

C.

Preserve data persource schema with ingestion to data lake.

D.

Establish a connection with the source data via REST API

Question # 10

What are the three available data related APIs in CDP?

A.

Transactional API

B.

Profile API

C.

Unified Profile API

D.

Data Query API

E.

Calculated Insights API

Question # 11

What is the primary object for an Organization, Individual, Affiliation Group, Member in the Cloud

Information Model?

A.

Membership

B.

Party

C.

Global Account

D.

Individual

Question # 12

What are the two benefits of using Calculated Insights compared to Segmentation Criteria?

A.

It creates reusable content

B.

Performs complex queries across multiple objects.

C.

Simple logic on row-based operations

D.

Friendly drag & drop interface

Question # 13

A retail customer wants to bring customer data from different source and wants to take advantages of identity resolution so that it can be used in segmentation which object should be used for activation member?

A.

Subscriber

B.

Unified Individual

C.

Contact

D.

Individual

Question # 14

What are the two refresh models available for a cloud storage data stream?

A.

Update

B.

Upsert

C.

Append

D.

Full Refresh

Question # 15

What is customizable in Salesforce CDP canonical model?

A.

Objects

B.

Objects &Fields

C.

Fields

D.

Objects, Fields & relationships

Question # 16

Which two options are available for automated batch publish and activation?

A.

2 ? 1 hour

B.

? 24 hours ?

C.

15 minutes ?

D.

12 hours

Question # 17

Which two steps required when setting up a Marketing Cloud activation?

A.

Set publish schedule

B.

Choose an Activation Target

C.

Set subscriber key field

D.

Select the Email Contact Point

Question # 18

Where do calculated insights appear in the segmentation attribute library?

A.

They always appear in Direct Attributes

B.

They always appear in Related Attributes

C.

They appear under the objects that were used to create them

D.

They appear under Profile type objects

Question # 19

How can the records in a Data Stream object be updated?

A.

Using API

B.

Using Data Explorer

C.

Using the edit Data Stream feature

D.

Using a new source file

Question # 20

How many Business Units under the same Enterprise ID (EID) can be connected for data

ingestion?

A.

1

B.

4

C.

10

D.

No hard limit

Question # 21

What feature is used in Segmentation to create relationships between the Related attributes?(Choose one)

A.

Containers

B.

Database Expression Operators

C.

Attribute Library

D.

Streaming Insights

Question # 22

What is a DMO called if it inherits the name, shape,and semantics of the reference object?

A.

Custom DMO

B.

Standard DMO

C.

Data Lake Object (DLO)

D.

Data Source Object (DSO)

Question # 23

Which two features are impacted by the Time zone setting in CDP instance?[Corrected]

A.

Ingestion Schedule

B.

Activation Schedule

C.

Identity Resolution publish schedule

D.

Segmentation schedule

Question # 24

Which two options are available for setting up a publishing schedule in segmentation?

A.

Data Stream schedule

B.

Manual

C.

Automated every 12 or 24 hours

D.

Einstein Insights

Question # 25

Which data bundle sources are available out of thebox to create Data Streams from Marketing

Cloud?

A.

Email only

B.

Email and MobileConnect

C.

Email, MobileConnect and MobilePush

D.

Email, MobileConnect, MobilePush and GroupConnect

Question # 26

What type of data is collected by a company or entity that does not have a direct relationship with

the visitor and customer?

A.

Partner Data

B.

First Party Data

C.

Third Party Data

D.

Second Party Data

Question # 27

The purchase order number field is specified as text. What value will be segmenting on 0852

retrieve?

A.

Purchase order number will be NULL

B.

Purchaseorder number 852

C.

Purchase order number 0852

D.

Purchase order number 852 and 0852

Question # 28

A banking customer wants bring banking data to calculate customer lifetime value using calculated insights. What is the correct data flow in CDP to create this insight to use in segmentation?

A.

Create new Calculated Insights(CI) -> Map Data Stream(DSO) to CI -> Use CI in segments

B.

Create new Data Stream (DSO) -> Create Calculated Insights(CI) -> Use CI in segments

C.

Create Segment -> Create Calculated Insights(CI) -> Create new Data Stream (DSO) -> Use CI in segments

D.

Create new Data Stream (DSO) -> Map Data Stream Object (DMO)-> Create Calculated Insights(CI) -> Use CI in segments

Question # 29

How can a marketer change attribute names to match personalization in an Activation Target?

A.

Update field names in data model

B.

Set preferred attribute names when configuring activationtarget

C.

Update attributes names in the data stream configuration

D.

Set preferred attribute names when configuring activation

Question # 30

Which three types of data can Identity Resolution combine into a unified Profile?

A.

Corporate Performance

B.

Behavioral

C.

Transactional

D.

Product

E.

Profile

Question # 31

What are two benefits Customer Data Platform provides a company in relation to managing customer data?

A.

Data Stewardship

B.

Unifying data silos

C.

Single source of truth

D.

Data Cleansing

Question # 32

What are two root causes to why companies face fragmented data issues ?

A.

Department silos

B.

Employees working from home

C.

Misaligned business goals

D.

No eCommerce websites

Question # 33

Which type of measureswith aggregate functions are supported?

A.

Date

B.

Text

C.

Numeric

D.

Boolean

Question # 34

What is the purpose of Identity Resolutions?

A.

Increase the size of your mailable customer list

B.

Perform data hygiene on large data set

C.

Build a cohesive, omnichannel view of customers

D.

Drive more revenue through ecommerce channels

Question # 35

What happens if no file name is specified in AWS S3 data stream during ingestion?

A.

The system does not fetch any file and the data stream shows an error.

B.

The system chooses the first file foundin the S3 bucket

C.

The ingestion setup can’t be completed without specifying the filename.

D.

The ingestion setup is completed but the data stream shows 0 records

Question # 36

How many Metrics can be present in 1 segment container?

A.

1

B.

5

C.

10

D.

100

Question # 37

Salesforce CDP supports these content file formats?

A.

.txt

B.

.csv

C.

.tsv

D.

.json

Question # 38

Which three Object types are available under Data Explorer?

A.

Data Source Object

B.

Data Model Object

C.

Segment Objects

D.

Data Extensions

E.

Calculated Insights

Question # 39

What is the Salesforce CRM connector full refresh frequency for data streams?

A.

One time only

B.

Weekly

C.

Daily

D.

Hourly

Question # 40

What is the process of merging, cleaning and deduplicating data to a single ID mapped back to a person?

A.

Data Visualization

B.

Data Unification

C.

Data Cleansing

D.

Data Mining

Question # 41

A marketer wants to segment it's audience by qualifying the lifetime value of the customer-----be created tosupport this use case in segmentation? (1 Answer)

A.

Streaming Insight

B.

Profile Insight

C.

Calculated Insight

D.

Commerce Insight

Question # 42

In addition to Unified Individual Object, what other object does Salesforce CDP automatically create

and manage during the Identity Resolution process?

A.

Unified Lead Objects

B.

Unified Contact Point Objects

C.

Unified Order Objects

D.

Unified Product Objects

Question # 43

What role in a company was Salesforce CDP designed for?

A.

Developer

B.

Marketer

C.

Salesperson

D.

Data Analyst

Question # 44

Which Steps should an administrator take if a successfully configured cloud storage data stream fails to refresh with a NO FILE FOUND error message?

A.

Check permissions are configured for the CDP user

B.

Check if the Cloud Storage data source is enabled in CDP setup

C.

Check permissions are configured for the S3 user

D.

Check ifthe file exists in a specific S3 bucket

Question # 45

How does a Marketer take advantage of identity Resolution in segmentation?

A.

Segment on Unified Individual

B.

Segment on Account

C.

Segment on Contact Point Email

D.

Segment on Individual

Question # 46

What programming language is used to configure Calculate Insights?

A.

Python

B.

SOQL

C.

ANSI SOQL

D.

DCL

Question # 47

Which data attributes can be included in activation to a Marketing Cloud Data Extension?

A.

Directattributes of the entity being activated on

B.

Any Data Model Objects field

C.

Attributes used in Segment filter rule definition

D.

Any Data Stream or Data Source Object’s field

Question # 48

Which CDP Objects are available as tables via the Tableau connector to discover new insights about customers?

A.

Calculated Insights

B.

AllObjects

C.

Unified Profile

D.

Data Model Objects

Question # 49

Which two file types are available for Cloud Storage activation?

A.

.json

B.

.csv

C.

.xls

D.

.zip

Question # 50

What Salesforce CDP API enables simultaneous retrieve of customer profile along with their calculated insights?

A.

Profile API

B.

Query API

C.

Calculated Insights API (Doubt)

D.

Metadata API

Question # 51

When activating onUnified Individual which three attributes are automatically included?

A.

Contact address

B.

Email SK

C.

Contact phone number

D.

Contact ID

E.

Contact email address

Question # 52

What are the two options for the publishing schedule of segments?

A.

Don’t Refresh

B.

Data Stream schedule

C.

12 or 24 hrs

D.

Activation schedule

Question # 53

Which formula function should a Data Specialist use to create composite key if the primary key is not

available in the data stream?

A.

COALESCE

B.

UUID

C.

CONCATE

D.

SUBTITUTE

Question # 54

In which two areas can an administrator verify a segment publishing status?

A.

In segment Publish Summary dashboard

B.

InSegment Publish History report

C.

In Publish History related list of Activation record

D.

In Publish History related list of Segment record

Question # 55

What three things happen when an admin clicks on identity resolution deletion?

A.

Deletes all custom data model objects

B.

Removes all unified customer data

C.

Resets all settings in identity resolution

D.

Eliminates dependencies on data model object

Question # 56

Which Steps should an administrator take if a successfully configured cloud storage data

stream fails to refresh with a NO FILE FOUND error message ?

A.

Check if the file exists in S3 bucket

B.

Check permissions are configured for the CDP user

C.

Check permissions are configured for the S3 user

D.

Check if cloud storage data source is enabled in cdp set up

Question # 57

WhichCDP permission set manages the overall segmentation strategy and identifies

the target campaigns?

A.

Marketing specialist

B.

IT manager

C.

Marketing manager

D.

Data Aware Specialist

Question # 58

A purchase order number is specified as text field typE. What value will segmenting on Purchase order

number | is equal to | 0122 return?

A.

Purchase order number 122

B.

Purchase order number 0122

C.

Purchase order number 0122 and 122

D.

Purchase order number NULL

Question # 59

What are two options to stop a segment from publishing to an activation if it is no longer needed?

A.

Skip

B.

Delete

C.

Unpublish

D.

Disable

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