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Practice Free MCE-Con-201 Salesforce Certified Marketing Cloud Engagement Consultant Exam Questions Answers With Explanation

We at Crack4sure are committed to giving students who are preparing for the Salesforce MCE-Con-201 Exam the most current and reliable questions . To help people study, we've made some of our Salesforce Certified Marketing Cloud Engagement Consultant exam materials available for free to everyone. You can take the Free MCE-Con-201 Practice Test as many times as you want. The answers to the practice questions are given, and each answer is explained.

Question # 6

Northern Trail Outfitters (NTO) wants to send using the From Address of marketing@email.nto.com. They will then automatically forward replies to customerservice@nto.com. NTO also wants to include an automatic reply to the customer ' s email address customer@example.com.

Which email address would appear as the From Address for the automatic reply to the customer?

A.

customer@example.com

B.

reply@marketingcloud.com

C.

marketing@email.nto.com

D.

customerservice@nto.com

Question # 7

Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2,500 contacts for any send.

What should be used to prevent emails from being sent if they exceed 2,500 contacts?

A.

Verification Activity

B.

Stop Activity

C.

Script Activity

D.

Query Activity

Question # 8

Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don ' t plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers.

Which solution should the consultant recommend?

A.

One parent BU and one child BU.

B.

One parent BU and three child BUs with their own Sender Authentication Packages.

C.

One parent BU and two child BUs with their own Sender Authentication Packages.

D.

One parent BU with three additional private domains.

Question # 9

Northern Trail Outfitters has configured Reply Mail Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like " take me off your list " or " opt out " .

How could this behavior be corrected?

A.

Ensure " Common Misspellings " is selected as one of the Reply Filters

B.

Ensure the DNS Record Redirect is correctly configured

C.

Ensure the two phrases are added the " Filtered Keywords " data extension

D.

Ensure the two phrases are added to a filtered keyword list

Question # 10

Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.

Which activities would Marketing Cloud use to automate this campaign?

A.

Refresh Mobile Filtered List and Outbound Send

B.

Import Mobile Contacts and Outbound Send

C.

Refresh Mobile Filtered List and Send SMS

D.

Import Mobile Contacts and Send SMS

Question # 11

A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.

What should a consultant recommend?

A.

Populate a list using a query to exclude the subscriber key.

B.

Create an auto-suppression list populated with subscriber keys.

C.

Create an auto-suppression list populated with the known email addresses.

D.

Create an exclusion list with the known email addresses.

Question # 12

Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed.

What should be implemented to achieve these goals?

A.

Set up Approval Workflow and Share settings inside Marketing Cloud

B.

Integrate an outside CMS with all these permissions built in.

C.

Edit the Content Permissions and Restrictions by Role setting for each user.

D.

Build out an internal business governance and process to support this.

Question # 13

Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day.

Which activity is required in the automation?

A.

Report Definition Activity

B.

SendLog Extract

C.

Data Extract Activity

D.

SQL Query Activity

Question # 14

Northern Trail Outfitters ' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud.

What solution should be recommended to allow for long-term self-sufficiency in segmentation?

A.

Query Activities

B.

Publication Lists

C.

Data Filters

D.

Attribute Groups

Question # 15

Northern Trail Outfitters has a master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.

How could this be accomplished?

A.

Use Automation Studio with a random split activity.

B.

Use Journey Builder with a random split activity.

C.

Create a random data extension within Contact Builder.

D.

Create a random data extension within Email Studio.

Question # 16

Northern Trail Outfitters has a file that drops intermittently to their SFTP account. Once this file drops, they want to be able to have it immediately imported and then segmented to enter a specific journey depending on the data inside the file.

Which two options would meet these requirements? (Choose 2)

A.

Scheduled Automation

B.

Decision Split

C.

File Drop Automation

D.

SQL Query

Question # 17

Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today ' s email was sent using Marketing Cloud Connect (MCC), though last week ' s was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation.

What could be the reason the customer received the email through MCC?

A.

The previous send used Email Address as a Subscriber Key.

B.

Email Opt Out is only updated if the send originates in Salesforce.

C.

The Email Opt Out field needs to be added to the Contact Page Layout.

D.

The previous send ' s user needed to have edit permissions in Salesforce.

Question # 18

Northern Trail Outfitters wants to enable Sales Cloud users to manually create a segment of both lead and contact records that can be targeted through the Send Flow in Email Studio.

What should a consultant recommend for segmentation?

A.

Automation Studio

B.

Synchronized Data Extension

C.

Salesforce Report

D.

Salesforce Data Extension

Question # 19

A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder.

How should a consultant begin troubleshooting the connection?

A.

Create and send an email in Email Studio to test the connection and validate tracking.

B.

Create new Marketing Cloud and Sales Cloud users and perform a new installation.

C.

Validate Sales Cloud users have access to the business unit.

D.

Validate Marketing Cloud and Sales Cloud permissions for the connecting users.

Question # 20

Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers ' optimized send time.

What solution should they use?

A.

Automation Studio and Journey Builder

B.

Automation Studio

C.

Automation Studio and Interaction Builder

D.

Journey Builder

Question # 21

Northern Trail Outfitters (NTO) stores customer purchase data in an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension. NTO ' s marketing manager wants to be informed if more than 1,000 records are over-imported through this automation, and would also like to prevent the sendable data extension from being updated that day.

Which solution is appropriate in this situation?

A.

Place a Verification Activity between the import and SQL Query activity.

B.

Split the existing activities into two separate automations.

C.

Write a custom SSJS script to validate the row count of the staging data extension and send a notification email.

D.

Implement a Wait Activity to wait until the data extension is populated with records.

Question # 22

A customer wants to report on ' Not Sent ' contacts in Journey Builder emails.

Which method should be used?

A.

Query the Sent Data View for the contact ' s send status.

B.

Use the standard report ' Subscribers Not Sent to ' .

C.

Use an automation with Tracking Extract.

D.

Use Analytics Builder Intelligence Reports.

Question # 23

Northern Trail Outfitters has a data extension named " Fav_Animals " with fields " SubscriberKey " and " Animal " which stores subscribers ' favorite animals. Using the AMPscript function Lookup, they want to include their favorite animal in an email to Contacts where a Salesforce Report is the target audience.

Which of the following code samples correctly leverages a personalization string to perform the lookup at time of send?

A.

Lookup( " Fav_Animals " , " Animal " , " SubscriberKey " , ContactID)

B.

Lookup( " Fav_Animals " , " Animal " , " SubscriberKey " , _emailaddr)

C.

Lookup( " Fav_Animals " , " Animal " , " SubscriberKey " , SubscriberKey)

D.

Lookup( " Fav_Animals " , " Animal " , " SubscriberKey " , _subscriberkey)

Question # 24

Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A. Which method would facilitate this solution?

A.

In Automation Studio, query activity engagement on Journey System data view for email send in Journey A; use resultant data extension for journey B injection.

B.

In journey A, engagement split after email send. In Automation Studio, query Journey Activity data view for the Engagement Split Result Boolean field; use resultant data extension for journey B injection.

C.

In journey A, engagement split followed by Update Contact Activity to Boolean field on an Engagement data extension; query engagement data extension for journey B injection.

D.

In Automation Studio, use verification activity to verify engagement on email in journey A; query Engagement data extension for journey B injection.

Question # 25

Northern Trail Outfitters has several business units (BUs) used to segment geopolitical regions. Each BU uses business data like Product & Support information that is consistent across all regions.

What ' s the most efficient way to configure or ingest their data?

A.

Import common data into Shared data extensions from the top-level BU.

B.

Create regional specific copies of the required data in each BU for faster email sends.

C.

Provision Data Manager Roles so users can see all of the data across all BUS.

D.

Use CustomObjectData API to synchronize data across regions.

Question # 26

Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org.

What consideration could be provided to help with the decision?

A.

Existing accounts cannot be upgraded to Multi-Org.

B.

Shared Salesforce Data Extensions will be enabled across business units.

C.

Once an account is upgraded to Multi-Org, it cannot be turned off.

D.

Custom profile and subscription centers will not be required.

Question # 27

A customer wants to create a loyalty program by identifying all subscribers who clicked on a link within any email sent within the last six months.

What should be recommended?

A.

Create and execute a Tracking Extract.

B.

Create and execute a Data Filter on the Click data view.

C.

Create and execute a Subscriber Engagement report.

D.

Create and execute a SQL Query against the _Click data view.

Question # 28

Northern Trail Outfitters wants to connect relational data into their Journey without overloading the entry data.

Where should they connect the data?

A.

Data Relationships

B.

Data Designer

C.

Entry Source Data Extension.

D.

Contact Configuration

Question # 29

A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would like to pull data on which email addresses receive which emails.

What functionality could be used to accomplish this?

A.

Data Views

B.

Send Log

C.

Recent Email Send Report

D.

Tracking Extract

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