We at Crack4sure are committed to giving students who are preparing for the Salesforce MCE-Con-201 Exam the most current and reliable questions . To help people study, we've made some of our Salesforce Certified Marketing Cloud Engagement Consultant exam materials available for free to everyone. You can take the Free MCE-Con-201 Practice Test as many times as you want. The answers to the practice questions are given, and each answer is explained.
Northern Trail Outfitters (NTO) wants to send using the From Address of marketing@email.nto.com. They will then automatically forward replies to customerservice@nto.com. NTO also wants to include an automatic reply to the customer ' s email address customer@example.com.
Which email address would appear as the From Address for the automatic reply to the customer?
Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2,500 contacts for any send.
What should be used to prevent emails from being sent if they exceed 2,500 contacts?
Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don ' t plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers.
Which solution should the consultant recommend?
Northern Trail Outfitters has configured Reply Mail Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like " take me off your list " or " opt out " .
How could this behavior be corrected?
Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.
Which activities would Marketing Cloud use to automate this campaign?
A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.
What should a consultant recommend?
Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed.
What should be implemented to achieve these goals?
Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day.
Which activity is required in the automation?
Northern Trail Outfitters ' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud.
What solution should be recommended to allow for long-term self-sufficiency in segmentation?
Northern Trail Outfitters has a master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.
How could this be accomplished?
Northern Trail Outfitters has a file that drops intermittently to their SFTP account. Once this file drops, they want to be able to have it immediately imported and then segmented to enter a specific journey depending on the data inside the file.
Which two options would meet these requirements? (Choose 2)
Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today ' s email was sent using Marketing Cloud Connect (MCC), though last week ' s was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation.
What could be the reason the customer received the email through MCC?
Northern Trail Outfitters wants to enable Sales Cloud users to manually create a segment of both lead and contact records that can be targeted through the Send Flow in Email Studio.
What should a consultant recommend for segmentation?
A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder.
How should a consultant begin troubleshooting the connection?
Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers ' optimized send time.
What solution should they use?
Northern Trail Outfitters (NTO) stores customer purchase data in an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension. NTO ' s marketing manager wants to be informed if more than 1,000 records are over-imported through this automation, and would also like to prevent the sendable data extension from being updated that day.
Which solution is appropriate in this situation?
A customer wants to report on ' Not Sent ' contacts in Journey Builder emails.
Which method should be used?
Northern Trail Outfitters has a data extension named " Fav_Animals " with fields " SubscriberKey " and " Animal " which stores subscribers ' favorite animals. Using the AMPscript function Lookup, they want to include their favorite animal in an email to Contacts where a Salesforce Report is the target audience.
Which of the following code samples correctly leverages a personalization string to perform the lookup at time of send?
Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A. Which method would facilitate this solution?
Northern Trail Outfitters has several business units (BUs) used to segment geopolitical regions. Each BU uses business data like Product & Support information that is consistent across all regions.
What ' s the most efficient way to configure or ingest their data?
Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org.
What consideration could be provided to help with the decision?
A customer wants to create a loyalty program by identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended?
Northern Trail Outfitters wants to connect relational data into their Journey without overloading the entry data.
Where should they connect the data?
A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would like to pull data on which email addresses receive which emails.
What functionality could be used to accomplish this?
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