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  • Exam Name: Salesforce Certified Pardot Specialist (WI24)
  • Last Update: Sep 12, 2025
  • Questions and Answers: 261
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Pardot-Specialist Practice Exam Questions with Answers Salesforce Certified Pardot Specialist (WI24) Certification

Question # 6

Which three activities can be used to trigger an increase or decrease in a prospect’s score? (Choose three answers.)

A.

Unsubscribing from an email

B.

Printing an email

C.

Clicking a link in an email

D.

Opening an email

E.

Forwarding an email

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Question # 7

How can a prospect's score be changed?

A.

Through automation rules.

B.

Through scoring model changes.

C.

Through completion actions.

D.

All of the above.

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Question # 8

Which three variable tags can be used on layout templates for landing pages?

(Choose three answers.)

A.

%%description%%

B.

%%name%%

C.

%%tittle%%

D.

%%form%%

E.

%%content%%

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Question # 9

An Administrator wants to have a thank you email sent after the form on the “Request a Demo” landing page is submitted.

Where can this be configured to ensure that every time the landing page is completed, the email is sent?

A.

Configure an autoresponder email to send as a completion action when the ‘Request a Demo” landing page has been submitted.

B.

Configure an automation rule to send the email when “Request a Demo” form has been successfully completed.

C.

Configure a segmentation rule to send the email when “Request a Demo” landing page has been successfully completed.

D.

Configure an autoresponder email to send as a completion action when the “Request a Demo” form has been submitted.

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Question # 10

You can set up Pardot to automatically send weekly reports on the keywords and competitor monitoring that you have set up on your account.

A.

True

B.

False

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Question # 11

A Pardot administrator wants to ensure that only a prospects company email address with the format of ‘’name@companyname.com" is captured on their form.

Which data format is recommended for the email field?

A.

Text

B.

Email with valid server

C.

Emails not from ISPs and free email providers

D.

Email

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Question # 12

An Administrator wants to make a list of all prospects who complete the Contact Us form but only wants them to be added the first time they complete the form. If a prospect is ever removed from the list, they shouldn’t be able to get added back to it.

What is a recommended way to create this type of list?

A.

Use a completion action on the form to automatically add anyone who completes it to the list.

B.

Use a dynamic list that matches prospects as they complete the form.

C.

Use an automation rule where prospects who complete the form will match the rule once and be added to the list.

D.

Use table actions to add prospects who have completed the form to the list.

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Question # 13

What is needed for a page action to trigger for a prospect visiting a high value web page?

A.

Create an automation rule based on the specific webpage.

B.

Add a completion action on the landing page.

C.

Adding a page action and Pardot tracking code on the page.

D.

Adding a page action on the form.

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Question # 14

How can you send an automated email to a prospect after they fill out a form?

A.

Using an Automation Rule

B.

Using a Completion Action

C.

None of the above

D.

Using a Segmentation Rule

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Question # 15

What does Pardot set on visitors' browsers to track their activities?

A.

UTM Parameters

B.

Tracking Pixels

C.

Cookies

D.

Google Analytics Tracking Code

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Question # 16

A user creates a copy of Email Template A, makes changes and saves as Email Template B. They send a list email using Email Template B. The user finds that Email Template As reporting metrics are not changing as a result of the new list email send.

Why would this occur?

A.

An email template's metrics do not change after the template is used one time.

B.

Email Template A should have been deleted after creating the copy.

C.

The metrics would be attributed to Email Template B.

D.

The user should have made Email Template A the primary template.

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Question # 17

What will undelete a prospect?

A.

If the deleted prospect is imported into Pardot with the same email address

B.

If the deleted prospect visits a web page

C.

If the deleted prospect re-converts by filling out a form with the same email address

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Question # 18

Which asset needs to be created first m order for a user to send a prospect a one-to-one email?

A.

Autoresponder

B.

Engagement studio program email

C.

Email template

D.

List email

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Question # 19

Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers

A.

A prospect being converted from a Lead to a Contact

B.

A prospect sending an email to their assigned user

C.

A prospect clicking on a tracked link in an email

D.

A prospect submitting a form on a landing page

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Question # 20

A new Lead record is created in Salesforce without an email address and the Salesforce connector is set to "automatically create prospects in Pardot*'.

What action would occur in Pardot?

A.

No new visitor record will be created.

B.

A new prospect record will be created.

C.

A new account will be created.

D.

No new prospect will be created.

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Question # 21

What is required for a record in salesforce to be synced or created as a prospect record in Pardot?

A.

Name

B.

Company

C.

Phone

D.

Email address

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Question # 22

When an opportunity is created in Pardot from the sync with Salesforce, what campaign is set on the opportunity?

A.

The last campaign of the last contact associated with the opportunity

B.

The first campaign of the first contact associated with the opportunity

C.

The first campaign of the last contact associated with the opportunity

D.

The last campaign of the first contact associated to the opportunity.

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Question # 23

A marketer receives a request to permanently delete a prospect from Pardot.

How does the marketer satisfy this request?

A.

The marketer archives the prospect, but cannot permanently delete their data.

B.

The marketer deletes the prospect in Salesforce, which then permanently deletes the prospect in Pardot.

C.

The marketer goes to the prospect record and chooses the "Permanently Delete'' menu option.

D.

The marketer archives the prospect and then selects "Permanently Delete" from the recycle bin.

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Question # 24

The Pardot prospect audit capabilities can list all the data that was obtained by Pardot and how the data changes as the prospect interact with your emails, website, and CRM sync.

A.

True

B.

False

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Question # 25

If Salesforce has a custom field of the same name on Leads & Contacts where does Pardot pull the field name from?

A.

Lead field

B.

Contact field

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Question # 26

What is a difference between a dynamic list and a static list?

A.

You cannot manually update list membership of a static list but you can manually update list membership of a dynamic list

B.

You cannot manually update list membership of a dynamic list but you can manually update list membership of a static list

C.

You can add an action to a dynamic list that will trigger when a prospect is added but you cannot add an action to trigger on a static list when a prospect is added

D.

Dynamic lists are retroactive while a static list cannot be retroactive

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Question # 27

Which scenario would convert an anonymous visitor into an identified prospect?

A.

Creating a Lead in Salesforce which syncs to Pardot as a new prospect record

B.

Scanning the badge of someone who visited a booth at a recent event

C.

Submitting a Web2Lead form that is linked to Pardot via a form handler

D.

Opening email sent by a sales rep using the Send Pardot Email functionality in Salesforce

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Question # 28

If five prospects have completed a repeating engagement studio program twice, what number would display on the reporting tab tooltip for the initial program step "Create Salesforce Task"?

A.

2

B.

10

C.

5

D.

0

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Question # 29

A Pardot administrator would like to enable bot protection on their forms.

Which two Pardot form actions would accomplish this?

Choose 2 answers

A.

Enable HTTPS

B.

Honeypot Technique

C.

Dependent Fields

D.

reCaptcha

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Question # 30

Which two actions occur when an automation rule is deleted?

Choose 2 answers

A.

Prospects will no longer be able to match the rule.

B.

The rule will be sent to the recycle bin in paused mode.

C.

Actions that have applied to prospects are undone.

D.

Any prospects who matched the rule will be deleted.

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Question # 31

You want to export a list of prospects, but you only need the default fields. What can you use?

A.

Use the Simple Export option

B.

Use the Express Export option

C.

Copy and paste the information from the Prospect table into Excel.

D.

You have to export all the fields. Pardot doesn't allow you to choose only the default fields.An Express Export includes all default prospect fields, scores, and grades but does not include custom fields.

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Question # 32

None of the above

Email, First Name, and Last Name are required fields in order for GoToWebinar to register a new user to an event.

A.

True

B.

False

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Question # 33

LenoxSoft has multiple forms containing a "Comments" field on their website. The administrator would like for this field to be visible and empty every time a prospect returns to one of their forms.

Which two form field options should be enabled? Choose 2 answers

A.

Do not prefill

B.

Always display even if previously completed

C.

Maintain the initial value upon subsequent form submissions

D.

Display other fields in this form based on the value of this field

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Question # 34

When is a prospect automatically removed from future email sends?

A.

Soft Bounce

B.

Hard Bounce

C.

Any Bounce

D.

None

E.

After 5 Soft Bounces

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Question # 35

A prospect is permanently deleted from Pardot. That prospect then fills out a new Pardot form and submits their information.

What happens to the prospect?

A.

An error message is displayed on the form preventing the prospect from submitting

B.

A new prospect is created even though the prospect had previously been permanently deleted.

C.

No new prospect is created because the prospect had previously been permanently deleted.

D.

The submission of the form retrieves and restores the previously deleted prospect information including activities.

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Question # 36

You want to get some insight into a prospects score at each stage in their lifecycle. What Pardot report can you use?

A.

Form report

B.

Conversions report

C.

List email report

D.

Prospect lifecycle report

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Question # 37

By default Pardot will sync with what types of accounts in Salesforce?

A.

Contact Accounts

B.

Lead Accounts

C.

Persons Accounts

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Question # 38

New feature alerts can be found at the top of the dashboard.

A.

True

B.

False

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Question # 39

In Salesforce, Contacts are deleted if an Opportunity hasn't been closed in 180 days. As a result, the corresponding prospects are marked as[[crm_deleted]] in Pardot. If the Request a Demo form is completed after that 180 day period, the prospect should be recreated as a Lead.

What automation tool should be used to solve this need?

A.

Engagement studio

B.

Segmentation rule

C.

Automation rule

D.

Dynamic list

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Question # 40

LenoxSoft wants to use their product interest field on a demo request form. They would like to display the phrase "which product most interests you?

" for their product interest field.

Which field component should they modify?

A.

The prospect field

B.

The field data format

C.

The prospect field label

D.

The field type

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Question # 41

What is a good default sales ready lead score?

A.

75

B.

50

C.

200

D.

100

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Question # 42

A form is used to capture prospect data for a yearly conference. The form needs to add prospects to a list after the submit, but it should not retroactively apply actions to prospects that have already filled out the form.

What automation tool would effectively achieve this goal?

A.

Use a segmentation rule to add prospects to a list

B.

Use a dynamic list to add prospects to a list

C.

Use a completion action to add prospects to a list

D.

Use an automation rule to add prospects to a list

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Question # 43

Where on a prospect record would you look to see if a prospect had registered for a webinar?

A.

Contents

B.

Insights

C.

Prospect Activities

D.

Custom Fields

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Question # 44

Which of the following can "unmatch" prospects?

A.

Automation Rules

B.

Dynamic Lists

C.

Segmentation Rules

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Question # 45

What are the benefits of warming up an IP address?

A.

Increase Deliverability

B.

Avoid IP Blacklisting

C.

IPs don't work well when cold

D.

Build up email reputation

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Question # 46

What information can you find about your competitors in Pardot?

A.

Alexa rank

B.

BBB score

C.

News article mentions

D.

Number of inbound links

E.

Number of indexed pages

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Question # 47

A client submits their Pardot form to test the form's completion actions. After they submit the form, none of the completion actions are applied to their prospect record. What explanation do you give as to why the actions did not occur?

A.

The client has a visitor filter set up to filter activities from their IP address. Completion actions do not occur on filtered visitors.

B.

The 'email' form field was set up to exclude free email addresses, so even though they submitted the form successfully, the Gmail address they used prevented the completion actions from running.

C.

The client did not un-pause the completion actions.

D.

Kiosk mode was enabled on the form, so completion actions did not run.

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Question # 48

Creating or marking an opportunity as lost will result in the change of a prospect's score

A.

True

B.

False

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Question # 49

LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened.

What three data points can be found in the prospect's Audits tab to help determine what updates were made?

Choose 3 answers

A.

The Lifecycle Report filtered by timeframe

B.

The prospect fields that were updated

C.

The amount of time the prospect spent viewing the website

D.

The lists that that prospect was added to or removed from

E.

The data and time when a prospect was assigned

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Question # 50

What is the difference between a visitor and a prospect?

A.

A prospect has an identified email address, while a visitor does not have an identified email address.

B.

A prospect has an opportunity associated with it. while a visitor does not have an opportunity associated with it.

C.

A prospect has submitted a Pardot form, while a visitor has not submitted a Pardot form.

D.

A prospect has an assigned user, while a visitor does not have an assigned user.

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Question # 51

Identify three webinar connectors for Pardot

A.

ReadyTalk, GoTo Webinar, WebEx

B.

WebEx, JoinMe, GoTo Webinar

C.

Zoho, WebEx, ReadyTalk

D.

Adobe Connect, Lync, BlueJeans

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Question # 52

You want your Sales team to be able to send one-to-one emails in Pardot and no list emails. How can you do this?

A.

Set them up as a Marketing user and then control how many emails can be sent.

B.

You can't send one-to-one emails out of Pardot.

C.

Set them up as a one-to-one email user only

D.

Set them up as a Sales user in Pardot

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Question # 53

How can an interested lead that comes to Lenoxsoft’s website and fills out the Contact Us form receive a follow-up email each time he or she submits?

A.

Send using the form’s completion actions.

B.

Send using a segmentation rule.

C.

Send using an engagement program.

D.

Use a dynamic list to use as a recipient list on an email send.

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Question # 54

What would a hard bounce refer to on an email sending report?

A.

An email that is recognized, but returned to the sender because the recipient's mailbox is full.

B.

An email that is recognized, but returned to the sender because the mail server is temporarily unavailable

C.

An email that was sent to a prospect marked as opted out because they visited the unsubscribe page.

D.

An email that permanently bounced back to the sender because the address is invalid.

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Question # 55

What activities are completion actions available for?

A.

Custom Redirects

B.

Emails

C.

Forms

D.

Automation rules

E.

Files

F.

Page actions

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Question # 56

What causes a sync from Salesforce to Pardot?

A.

Updating a formula field in Salesforce

B.

Updating a field on a Contact record that does not have an email address

C.

Opening a one to one email

D.

Making field changes to a Lead or Contact record

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Question # 57

Which Salesforce custom fields will sync with Pardot?

A.

Custom Record Type fields

B.

Custom Prospect fields

C.

Custom Account fields

D.

Custom Opportunity fields

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Question # 58

A new Lead record is created in Salesforce without an automatically email address and the Salesforce connector is set to automatically create prospects In Pardot.

What action will occur in Pardot?

A.

A new visitor record will be created.

B.

A new Account will be created.

C.

No new record will be created.

D.

A new prospect record will be created.

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Question # 59

Opportunities in Salesforce must be tied to a Contact syncing with Pardot for them the opportunity to be created in Pardot.

A.

True

B.

False

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Question # 60

Why should you set a form to Always Display?

A.

To always show the form when someone returns to the page.

B.

To get a higher form conversion rate

C.

To prevent spammers from filling out the form

D.

To ensure the prospect gets scored and graded.

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Question # 61

What must be created in order to send an autoresponder?

A.

Test email

B.

One-to-one email

C.

Email template

D.

List email

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Question # 62

What does Pardot use to track HTML email opens?

A.

A tracking link is used as soon as a prospect clicks to open the email.

B.

A tracking pixel loads on HTML emails when images are downloaded.

C.

Opens are only tracked if a link is clicked; otherwise they are NOT tracked.

D.

A tracking pixel loads on text emails when images are downloaded.

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Question # 63

You can set up Pardot yourself to sync with Person Accounts.

A.

True

B.

False (you need to contact Pardot support to enable this functionality)

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Question # 64

Identify the paid search ad platforms for which Pardot has a native integration.

A.

Google AdWords

B.

Bing

C.

Yahoo

D.

All of the Above

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Question # 65

Users can be imported into Pardot

A.

True

B.

False

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Question # 66

The "related" tab of the prospect record displays prospects that have what in common?

Choose one answer

A.

Email Domain

B.

Company

C.

Assigned user

D.

Score

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Question # 67

What list email or email template report deliverability metric could indicate an unverified sending domain?

A.

Forward count

B.

Hard bounces

C.

Skimmed percentage

D.

Total queued

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Question # 68

What type of Information do rule step types look for in engagement studio programs?

A.

Prospect Interest

B.

Prospect behavior

C.

Prospect activity

D.

Prospect criteria

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Question # 69

The baseline grade will show on the prospect profile at all times.

A.

True

B.

False

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Question # 70

Administrators can reset passwords for users

A.

True

B.

False

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Question # 71

What is the best practice when users leave the company and have assigned prospects?

A.

Reassign all prospects in the CRM

B.

Review and modify any completion actions, automation rules, drip programs and dynamic lists that reference the user.

C.

Delete the user from Pardot

D.

All of the above

E.

A & B

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Question # 72

An administrator wants to create a dynamic list of all prospects who have accessed a certain file have a specific value, but there are more prospects than anticipated in the preview.

What could be happening?

A.

Field value is not mapped.

B.

This is not possible with dynamic lists.

C.

Match Type is set to "Match Any."

D.

Match type is set to "Match All."

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Question # 73

An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list.

How should the list be created?

A.

Use an automation rule to automatically add or remove prospects to the list if they submit the form, but aren't opted out.

B.

Use a dynamic list to automatically add or remove prospects based on the form completion and their opt out status.

C.

Use a completion action on the form to automatically add anyone who completes it to the list.

D.

Use table actions to add prospects to the list if they've filled out the form, but haven't opted out from communications.

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Question # 74

A Pardot user sends out a list email and notices that as a result of the email send, many prospects are now marked as 'Do Not Email'. What metrics in the list email report could help the Pardot user understand how these prospects may have become unmailable?

A.

Total Sent and Suppression Rate

B.

Click-Through Rate and Soft Bounces

C.

Tracker Domain Verification and Open Rate

D.

Total Opt Outs and Hard Bounces

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Question # 75

Which two events allow for a prospect’s Pardot campaign to be set? (Choose two answers.)

A.

When new prospects are imported into Pardot via a .csv file.

B.

When the Google Analytics connector is enabled within Pardot, which will associate prospects with third-party campaigns.

C.

When prospects are added to a static list.

D.

When a profile is associated with the prospects.

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Question # 76

There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.

What automatic workflow can be created to prevent them from getting assigned?

A.

Create an automation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

B.

Create a dynamic list based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

C.

Create a completion action based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

D.

Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

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Question # 77

A marketing manager wants to view list email engagement metrics in Engagement History in Salesforce.

Which metric is not supported?

A.

Total Replies

B.

Total Delivered

C.

Unique Opens

D.

Opt Out Rate

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Question # 78

Which standard dashboard shows the total submission across all Pardot landing pages in B2B Marketing Analytics?

A.

Pipeline dashboard

B.

Engagement dashboard

C.

Account-Based Marketing dashboard

D.

Multi-Touch Attribution dashboard

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