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Which two objects should a Consultant ensure the user has write access to, for the Seller to create media plans for Digital products using the Advertising Sales Management (ASM) Create Media Plan OmniScript?
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A publishing company has an existing media plan creation process that was setup using OmniStudio a few months ago. A new requirement has come up where the user will be required to enter a new secondary budget field and this field should be stored with the rest of the media plan details.
On which object should a Consultant add this field so that it is stored with the rest of the media plan and can be added to the appropriate OmniScript?
A publisher has an existing system to build media plans and integrate with Google Ad Manager (GAM) to create digital ad campaigns.
Which two questions are important to ask to determine if Media Cloud Advertising Sales Management (ASM) is a good fit to replace the existing system?
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Which out-of-the-box custom object is meant to represent sub-deals with their respective details (amount, date, etc.) to be captured?
A Media Cloud customer needs to integrate Google Ad Manager (GAM) with an existing middleware system using an integration procedure.
What is the most secure way for a Consultant to implement the authentication and credentialing requirements for the integration, while also minimizing customization?
A company is planning to do an audit and needs a report to determine all the price list changes that have been configured in all streaming packages configured in Media Cloud.
Which set of objects should a Consultant access to generate such report?
A Consultant needs to see the performance trend of the ad inventory sold in June of the last five years and use this information as input for campaigns next June.
Which two optional add-on Salesforce reporting components can be coupled with Media Cloud Advertising Sales Management (ASM) to gather, correlate, and present historical ad campaigns data for better decision making at the beginning of the sales cycle?
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Which core Salesforce object represents a media plan in Advertising Sales Management (ASM)?
Which three Marketing Cloud Intelligence integration methods can a Consultant use to ingest and integrate all available channels as well as first and third party data sources, to create a cross-channel optimization platform?
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A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. They require Sales Representatives and Media Planners to sell their digital ad products with targeting selections for geo targeting, day/time targeting, content targeting, and user's OS targeting.
Which type of targeting is available with Media Cloud?
A home store wants to advertise their products on a particular TV channel owned by a publishing company.
Which channel should this media plan include?
A Consultant is asked to help design a solution which could aid a company in expanding their reach into the small and medium business (SMB) segment. This has traditionally been a challenge for a company in the direct-sales channel because the small and medium business greatly outnumber the Sales team.
What should the Consultant do in the design to allow for Advertiser/Agency to self-service their media plans?
During proposal line item creation, a Consultant needs to be able to select a value for a picklist type attribute.
Which non-overridable behavior must the Consultant select during the assignment to the parent object type?