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  • Exam Name: Media Cloud Accredited Professional (AP-217)
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Salesforce-Media-Cloud Practice Exam Questions with Answers Media Cloud Accredited Professional (AP-217) Certification

Question # 6

Which two objects should a Consultant ensure the user has write access to, for the Seller to create media plans for Digital products using the Advertising Sales Management (ASM) Create Media Plan OmniScript?

Choose 2 answers

A.

Ad Quote Line

B.

Quotes

C.

Order

D.

Media Content Title

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Question # 7

A publishing company has an existing media plan creation process that was setup using OmniStudio a few months ago. A new requirement has come up where the user will be required to enter a new secondary budget field and this field should be stored with the rest of the media plan details.

On which object should a Consultant add this field so that it is stored with the rest of the media plan and can be added to the appropriate OmniScript?

A.

Opportunity

B.

Order

C.

Quote

D.

Media Plan Placement

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Question # 8

A publisher has an existing system to build media plans and integrate with Google Ad Manager (GAM) to create digital ad campaigns.

Which two questions are important to ask to determine if Media Cloud Advertising Sales Management (ASM) is a good fit to replace the existing system?

Choose 2 answers

A.

Which ad servers does the system need to connect to for campaign booking?

B.

Which type of marketing automation system is in use?

C.

What are the dimensions for all digital ad formats for the publisher?

D.

Which types of ad products are included in media plans?

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Question # 9

Which out-of-the-box custom object is meant to represent sub-deals with their respective details (amount, date, etc.) to be captured?

A.

QuoteGroup

B.

QuotePricingAdjustment

C.

QuoteMember

D.

QuoteProductRollup

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Question # 10

A Media Cloud customer needs to integrate Google Ad Manager (GAM) with an existing middleware system using an integration procedure.

What is the most secure way for a Consultant to implement the authentication and credentialing requirements for the integration, while also minimizing customization?

A.

Modification on integration procedure is not needed since this is through middleware and the existing named credential is not utilized.

B.

Implement a custom OAuth to authenticate with middleware, storing credentials in the integration procedure.

C.

Create a new authentication provider with custom metadata and use it within a named credential.

D.

Create a remote action in the integration procedure that calls a custom Apex Class.

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Question # 11

A company is planning to do an audit and needs a report to determine all the price list changes that have been configured in all streaming packages configured in Media Cloud.

Which set of objects should a Consultant access to generate such report?

A.

Product, Pricing Variable, Pricing Variable Binding

B.

Product, Pricing Plan, Pricing Plan Step, Price List

C.

Product, Price Book, Price Book Entry, Price List

D.

Product, Price List Entry, Pricing Element

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Question # 12

A Consultant needs to see the performance trend of the ad inventory sold in June of the last five years and use this information as input for campaigns next June.

Which two optional add-on Salesforce reporting components can be coupled with Media Cloud Advertising Sales Management (ASM) to gather, correlate, and present historical ad campaigns data for better decision making at the beginning of the sales cycle?

Choose 2 answers

A.

Tableau

B.

Ad Manager

C.

Marketing Cloud Intelligence

D.

CRM Analytics

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Question # 13

Which core Salesforce object represents a media plan in Advertising Sales Management (ASM)?

A.

Quote

B.

Media Plan

C.

Opportunity

D.

Proposal

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Question # 14

Which three Marketing Cloud Intelligence integration methods can a Consultant use to ingest and integrate all available channels as well as first and third party data sources, to create a cross-channel optimization platform?

Choose 3 answers

A.

API Connectors

B.

Data Raptor

C.

TotalConnect

D.

Marketing Cloud Intelligence Data Lake Stream

E.

Data Mapping Visualizer

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Question # 15

A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. They require Sales Representatives and Media Planners to sell their digital ad products with targeting selections for geo targeting, day/time targeting, content targeting, and user's OS targeting.

Which type of targeting is available with Media Cloud?

A.

Content Targeting

B.

Day/Time Targeting

C.

Geo Targeting

D.

User's OS Targeting

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Question # 16

A home store wants to advertise their products on a particular TV channel owned by a publishing company.

Which channel should this media plan include?

A.

Digital

B.

Print

C.

Out Of Home (OOH)

D.

Linear

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Question # 17

A Consultant is asked to help design a solution which could aid a company in expanding their reach into the small and medium business (SMB) segment. This has traditionally been a challenge for a company in the direct-sales channel because the small and medium business greatly outnumber the Sales team.

What should the Consultant do in the design to allow for Advertiser/Agency to self-service their media plans?

A.

Build an Experience Cloud with the Customer Service template for the Advertiser to navigate the product catalog and configure the products in the site.

B.

Set up Web-to-Lead and have the Advertiser/Agency submit their media plan through a website so the Sales team can later take ownership of the record and follow up to finalize the media plan.

C.

Set up a public user, which anyone can use to create their own media plan, and provide their company information in the record detail.

D.

Leverage the Advertising Sales Management Self-Care feature so that approved Advertiser/Agency can access an Experience Cloud portal where they can create and track their media plans.

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Question # 18

During proposal line item creation, a Consultant needs to be able to select a value for a picklist type attribute.

Which non-overridable behavior must the Consultant select during the assignment to the parent object type?

A.

Is Not Assetizable

B.

Is Encrypted

C.

Is Not Translatable

D.

Run-time Configurable

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