MB-220 Practice Exam Questions with Answers Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant Certification

The VP of Marketing has been assigned to create you a new lead scoring model for Contoso, Ltd. based on recently-adopted marketing targets.

Which five steps in sequence are required to design and set up your lead scoring model in Dynamics 365? (Choose five.) To answer, move the appropriate actions to the answer area and arrange them in the correct order.

At your organization's latest event, booth visitors may sign up to try a newly developed game that uses the mixed reality of Microsoft HoloLens, As part of the sign-on process, the participant is created as a lead in the same Microsoft Dataverse environment where Microsoft Dynamics 365 Marketing is enabled. After the participant plays the game, the game results and points tally are sent to a custom trigger in Dynamics 365 Marketing.

After the event, the marketing department wants to use a real-time journey to follow-up with the participants.

• The department wants the first email to be sent directly after triggering the journey This email will include different content based on a range of points that are achieved in the game. The marketing department creates different emails for the different point ranges.

• After the first email, the lead should be assigned to the correct salesperson for follow-up.

You need to create the required steps and set up a Microsoft Power Automate flow to determine the correct salesperson, assign the lead, and create a phone call activity in Dynamics 365.

Which five steps should you perform in sequence to enable this process? To answer, move the appropriate steps from the list of steps to the answer area and arrange them in the correct order.

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution shown.

After you answer a question in this section, you will NOT be able to return to it once you click on the Next button. As a result, these questions will not appear in the review screen.

The marketing department created a new subscription center and marketing page that should be used whenever outbound and real-time emails ate sent to Contacts.

The content designer asked you to ensure the emails sent through teal-time marketing journeys have the correct link in their preference center placeholder

You need to ensure that the new subscription URL is used when emails are sent to Contacts.

Solution:

You ensure that the marketing journeys target Contacts, instead of Leads or Customer Profiles.

Does this meet the goal?

In order to follow recommended guidelines, you will need to synchronize only those entities that are necessary to meet ProseWare’s business objectives.

In addition to the typical entities synced automatically (contact, accounts, events, interactions, etc), which two additional entities will ProseWare need to enable for synchronization? Each answer represents a partial solution.

You need to set up a behavioral lead scoring model to identify leads who are sales ready.

You set your sales ready lead score to 50. Now you want to use the grading system to show which leads are Good, Average or Poor.

Which two grading models should you use? Each correct answer presents a complete solution.

A new volunteer is joining the Buenos Aires event team as an onsite event coordinator.

You need to add this volunteer to the event team.

What do you do?

The time is currently 8pm on Thursday night. You have been tasked with creating and sending a LinkedIn post on the company’s account advertising the Planned Event.

Following Litware’s standards, which two options should you choose when preparing this message? Each answer represents a complete solution.

The Planned Event currently has 146 registrations. In order to meet all of Litware’s standards for registration, which two statements are true?

Each answer represents a complete solution.

To meet privacy and reporting standards, which three items does Litware require for segments? Each answer represents a complete solution.

You are responsible for information about the attendees and sponsors in your Dynamics 365 for Marketing system. Indicate which record type would hold each type of information listed below.

For each Record Type listed below, indicate the Type of Information stored there.

To answer, drag the Type of Info to the appropriate Record Type. Each item may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.

NOTE: Each correct selection is worth one point.

Preparations for the Buenos Aires event are now complete, and the event is in progress

During the event, someone from the event team noticed a social media influencer is not yet a constituent of the foundation. Although the influencer is not an ambassador of the foundation, the team invites the influencer to be a VlP for the remainder of the event.

The event coordinator accesses Dynamics 365 Marketing to "promote" the influencer

Which three actions should the event coordinator perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

You need to allow users to create an event.

What should you do?

You are building the journey for national ambassadors at the event in Buenos Aires

What is the correct configuration for your journey canvas? To answer, drag the appropriate journey steps to the correct location in the answer area. Each journey step may be used once, or not at all. You may need to drag the split bar between panes or scroll to view content.

NOTE: Each correct match is worth one point

In preparing for the Buenos Aires event you need to resolve the issue the content design team had during the Amsterdam event.

What should you do?

You need to create a customer journey template for the marketing team. The team will use the template to launch a promotional offer to customers in Denmark. Sweden, and Norway.

What should you do?

You need to create a Global Customer Survey to capture the responses from your customers.

You need to make sure that Contoso’s focused customers have the option to choose their preferred language while responding. You also need to automate customer journey actions based on the Customer Survey Response data.

Which five actions should you perform in sequence to achieve your goal? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

You are responsible for setting up all marketing pages, events, emails and customer journeys associated with the planned event.

How many events will you set up?

You are a marketing professional.

You need to create a subscription center marketing page that will include a subscription list you have already created. The marketing page will be reviewed by a colleague.

Which three actions should you perform in sequence, to create a Subscription center form? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

You have created a customer journey that does the following:

Sends an email regarding a country/region-specific promotional offer.

Creates a phone call activity and sends a text message to the contact.

Which set of actions should you take to activate your customer journey?

You need to create a customer journey that meets these requirements:

1. Send an email to at customers in Sweden regarding an upcoming course demo.

2. Follow-up with a phone call to those contacts who opened the email, waiting one day between actions.

Which five actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

You are a marketing analyst at Contoso, Ltd. The sales manager wants to utilize a real-time survey embedded in a web page to feed data into customer records. The survey manager would like to distribute the survey through email.

You need to ensure that when the user opens the survey it loads within the corporate website. In the survey, you go to Send and then Embed Survey.

What should you do next to embed your survey?

The sales team needs guidance on adding Contacts to existing segments.

Which three statements accurately describe those process? Each answer represents a complete solution.

You are a functional consultant working at a company that is running campaigns on LinkedIn.

You have been tasked with syncing leads from LinkedIn to Dynamics 365 Marketing.

You would like all leads acquired from your LinkedIn campaigns to create a new Lead and Contact record in Dynamics 365 Marketing. You do not want duplicates created when they are existing Leads and Contacts in the system.

Which five steps should you perform in sequence? To answer, move the appropriate steps from the list of steps to the answer area and arrange them in the correct order.

As a Marketing Administrator you have been tasked with automatically creating leads based on interactions your marketing contacts have with your organization.

What are two ways the system can create leads from the same marketing contact? (Choose two.) Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.

After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.

The corporate marketing team has developed a branding strategy that includes five mandatory components and visual requirements that must be incorporated for all materials.

The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not adhere to all five standards.

You need to ensure that future emails adhere to these standards.

Solution: You create an approval process on the template records. You restrict usable templates to only those that have been approved.

Does this meet the goal?

You are a marketing analyst at Contoso Ltd.

The marketing department would like you to provide survey responses from their Customer Success Survey from this past fiscal year. Approximately 6,500 responses were received.

They would like each survey to be a single row, with the responses as a column for their analysis.

What should you do?

You are reviewing the communication around event registrations.

You need to resolve the issue at the event in Amsterdam where registered contacts received two different confirmation emails

Which two actions must you perform? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

You create a customer survey. Contoso wants to make sure that the survey is accessible to their sales team.

You use the survey as part of a customer journey, where you have written conditional logic to create leads based on the survey responses from each contact. These leads will be processed by Contoso’s Sales team.

The sales team wants to send out surveys whenever they qualify a Lead. Contoso does not want the sales team to have access to the Dynamics 365 Customer Voice app.

What should you do to achieve this goal?

You need to create a customer journey for the promotion of the upcoming webinar on Azure Services.

You are looking through the gallery of existing customer journey templates to select appropriate one.

Which four pieces of information will help you decide on the right template? Each answer presents a part of the solution.

You need to create a customer journey for a global campaign related to the latest Contoso course offerings. All operating regions need to be covered.

Based on best practices, how many customer journeys and marketing emails do you need to create?

You have created a customer journey to send an Event Registration Invite to the customers in Norway. You confirm that you selected the correct Marketing Email record with the Norwegian language, and that you are using the correct Segment while creating the customer journey.

As part of going Live with your customer journey, you select “Check for Errors” in the command bar.

Which three checks does this command perform? Each correct answer presents a complete solution.