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  • Exam Name: Meta Certified Digital Marketing Associate
  • Last Update: 11-Aug-2022
  • Questions and Answers: 83
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100-101 Questions and Answers

Question # 1

An advertiser wants to maximize the reach of its ads in the most cost efficient manner

Which placement options should the advertiser enable?

A.

Audience Network. Instagram and Facebook App

B.

Facebook App and Messenger

C.

Automatic placements.

D.

Instagram and Facebook App

Question # 2

What is an advantage of the slideshow format when designing a mobile creative?

A.

It provides an interactive ad format

B.

It provides a fullscreen, mobile-optimized experience

C.

It provides the functionality to selectively add sound to individual slides

D.

It uses existing images to create a video

Question # 3

An advertiser who is a wedding photographer wants new leads to fill its calendar over the next year. The goal is to use a single ad to show examples of its work from its past clients, including many pictures and headlines.

Which ad format can the advertiser use to meet these requirements?

A.

Carousel

B.

Video

C.

Single image

D.

Slideshow

Question # 4

A business recently delivered an ad campaign with the Brand Awareness objective on the Facebook App

Which metric within Ads Manager will help the business determine the success of the campaign?

A.

Amount spent

B.

Cost per click

C.

Reach

D.

Estimated Ad Recall Lift Rate

Question # 5

An advertiser wants their ads to cover the full mobile screen because they believe this will be engaging.

Which placement should they use?

A.

Facebook Marketplace

B.

Facebook Feed

C.

Instagram Explore

D.

Messenger Stones

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