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  • Exam Name: Social Media Strategist
  • Last Update: 26-Nov-2022
  • Questions and Answers: 55
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1D0-623 Questions and Answers

Question # 1

Which of the following is the chief disadvantage to using social media?

A.

A company must establish policies covering social media usage and provide training

B.

You can gather information about what customers want in products.

C.

In a crisis situation, a company's reputation can be damaged quickly.

D.

A company can lose control of how its corporate logo is used.

Question # 2

Sarah works for a company that sells professional-wear clothing for women both online and in select retail stores She is conducting a SWOT analysis of the company's social media plan. Which of the following should she have completed first?

A.

Development of a persona.

B.

A social media audit and a list of social media goals.

C.

Analysis of current user demographic segmentation.

D.

A social media audit.

Question # 3

Why is it important for an organization to use the same name, username and e-mail address across multiple social media platforms?

A.

It creates a social character that is engaging the community.

B.

So that followers from one platform will automatically become followers on another platform.

C.

So that others can manage the accounts when someone leaves.

D.

It improves brand recognition.

Question # 4

An airline customer service department needs to notify passengers when a flight is delayed. Which of the following is an example of a SMART goal mission statement for the customer service department?

A.

Alert passengers via text message about special offers on future flights

B.

Notify passengers via text message within 15 minutes of flight delays

C.

Alert the baggage handling department to move bags to temporary storage

D.

Notify airport management to update departure boards hourly

Question # 5

Which of the following is a benefit of social media auditing?

A.

Compare your social media presence to your competitors.

B.

Focus efforts on only the most important social media sites.

C.

Maintain a specific style and tone in future social media posts.

D.

Prevent bad data from entering the campaign decision making process.

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