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  • Exam Name: Social Media Strategist
  • Last Update: 02-Mar-2024
  • Questions and Answers: 55
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1D0-623 Questions and Answers

Question # 1

During which stages of the social media strategy planning cycle should you perform social media optimization (SMO)?


Define strategies, implement; monitor and adjust; listen and analyze


Listen and analyze, identify the target audience, set goals, define strategies, implement, monitor and adjust


Implement, monitor and adjust, listen and analyze.


Implement, monitor and adjust.

Question # 2

An electronics manufacturer recently released an updated product that corrects the defects of a previous version. Many customers are liking.









Question # 3

A company has determined that their typical customer hears about their products from their social media network. Then visits the company Web site and then makes a purchase. What type of conversion attribute model is this?


Multi source


Last social touch


Position based


Single source

Question # 4

Why is it important for an organization to use the same name, username and e-mail address across multiple social media platforms?


It creates a social character that is engaging the community.


So that followers from one platform will automatically become followers on another platform.


So that others can manage the accounts when someone leaves.


It improves brand recognition.

Question # 5

Jonathan works on the marketing team of a regional sporting goods retailer. He has been asked to give a short presentation at a company-wide meeting about the results of the marketing team’s social media campaigns over the year. What type of social media report would be the most appropriate to use as the basis for this presentation?









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