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  • Exam Name: Project and Relationship Management
  • Last Update: Dec 3, 2024
  • Questions and Answers: 210
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E2 Practice Exam Questions with Answers Project and Relationship Management Certification

Question # 6

Hersey and Blanchard developed a theory of situational leadership which suggested that successful leaders should change their leadership style according to the maturity of the subordinates they are leading. This includes an assessment of their professional ability and their readiness to undertake set tasks.

 

Based on this theory, which leadership style would be best suited to a subordinate showing the highest levels of maturity, readiness, ability and willingness to tackle the work available?

A.

Delegating

B.

Telling

C.

Selling

D.

Participating

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Question # 7

Project management software packages may offer the automatic recalculation of a task duration if the resources allocated to the task are changed by the project manager.  The software considers the amount of work already defined and recalculates the duration of the task based on the changed resources.

 E2 question answer

Consider the following Task which has two Technical Authors assigned full-time for the entire 30 day duration of the task.

 

 

If a third Technical Author is now allocated full-time to the Documentation task, the planned duration of the task could be recalculated as  ?  days.

 

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Question # 8

The means by which competitive advantage might be gained differs, depending on whether a resource based approach or a positioning approach is adopted.

 

Which of the following options characterises the resource based approach?

 

Select ALL that apply:

A.

Superior profitability depends on the firm's possession of unique resources.

B.

Super normal profits result from either cost leadership, differentiation or focus.

C.

Competitive advantage derives from a firm's position in relation to its competitors, customers and stakeholders.

D.

Competitive advantage stems from some valuable asset or competence possessed by the firm.

E.

Organisations need to ensure they are continually monitoring the market place to make sure that their core competences are still valid.

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Question # 9

Michael Porter argued that nations can develop advanced business environments that are conducive to business development and lead to firms from one nation gaining a competitive advantage over firms from other countries. Porter used a diamond shaped diagram as the basis of a framework to illustrate and analyse the determinants that lead to national advantage.

 

Which of the following factors are present within the diamond framework?

 

Select ALL that apply.

A.

Factor conditions

B.

Demand conditions

C.

Firm strategy, structure and rivalry

D.

Related and supporting industries

E.

Export opportunities

F.

Education resources

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Question # 10

WBS organisation has recruited a new project manager to manage the implementation of a new accounting package for its UK division.

 

The previous project manager created a hostile environment for the team involved in developing the new system.

 

How could the new project manager foster a more motivated team environment?

A.

By taking control of all meetings and inform the team only when a major issue needs dealing with.

B.

By recruiting a new team from outside the organisation that may be more motivated from the start.

C.

By adopting an autocratic management style that does not allow participation of the team.

D.

By adopting a participative style of management, recruiting a team with the correct skills, holding regular meetings and managing any conflict.

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Question # 11

A mission statement describes the organisation's basic function in society. Which of the following is NOT an element of a mission statement?

A.

Purpose: describes why the organisation exists.

B.

Strategy: specifies the business the organisation is in.

C.

Values and culture: states the beliefs, ethical stance and principles of the organisation.

D.

Future: such as to be the most innovative organisation in the industry.

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Question # 12

The initial Balanced Scorecard design, defined by Kaplan and Norton, used four perspectives (or legs) for management control and the implementation of strategy. What are the FOUR original perspectives?

A.

Learning and growth

B.

Internal business

C.

External issues

D.

Competitors

E.

Financial

F.

Customer

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Question # 13

F Company is an international fast food company and is committed to the rational model for strategy.

 

A senior team has carried out a comprehensive study of the environment in which it currently operates, its resources, distinctive competences and a corporate appraisal. The mission and objectives have been set in accord with stakeholder directives, which are based on twin objectives to grow profits by 5% year on year and become one of the top 100 global brands.

 

The team has generated a short-list of different strategic initiatives which it believes may deliver the primary objectives required by the stakeholders. Each initiative has been examined separately on its merits in terms of feasibility, suitablity and acceptablity. As many factors as possible have been taken into account such as market analysis, economic growth and competitors.

 

In terms of the rational model, select the actions that the company has now carried out:

A.

Strategic analysis / options generation / options evaluation

B.

Strategy selection / options evaluation / implementation of strategy

C.

Strategy selection / options generation / strategic choice

D.

Strategic analysis / options evaluation / implementation of strategy

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Question # 14

Philip Kotler outlined four levels of competition being faced by most business organisations operating in competitive environments. He based the four levels largely on the degree of product substitutability. These are brand, industry, form and generic competitors.

 

Analyse the level and type of competition between a 5-star hotel in London (marketed as the "World's greatest hotel") and a global chain of hotels with hundreds of hotels across the world.

 

Select the level of competition that describes the nature of their competition.

A.

Industry competitors

B.

Generic competitors

C.

Form competitors

D.

Brand competitors

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Question # 15

X is a major energy company and has discovered substantial onshore shale gas reserves in a rural part of the country. With new "fracking" technology, underground gas production could be profitable, provide jobs for local people and boost the local economy. This would require the purchase of large areas of land, without which the projects could not proceed.

 

Although local landowners were generally pleased to sell land to X at high prices, the reactions of local residents were less favourable as they were very concerned about the environmental impact.

 

Although their powers were limited, their influence on local councils was more significant. Every new fracking site was subject to strict planning controls and local councils controlled this process.

 

Using Mendelow's stakeholder management theory, which stakeholder group should be categorised as high interest/low power - with a strategy of "keep informed" (unless their power and influence start to increase)?

A.

Local residents

B.

Local landowners

C.

Local Councils

D.

Directors of X

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Question # 16

Charles Handy described organisational culture as:

A.

The way we do things around here

B.

Values embedded in an organisation

C.

An invisible bond which ties the people of the organisation together

D.

The way of the employees and their beliefs

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Question # 17

A large multinational organisation, with financial processing centres in several countries in which it operates, has chosen to consolidate these activities on one site or, in other words, into a Shared Service Centre (SSC).

 

Which THREE of the following are drawbacks of an SSC?

A.

Business relationships are weaker. The SSC may not be able to build strong relationships with the business area, which may result in a deterioration of performance in the business area.

B.

The accountants can feel isolated within the business and may develop their own ways of working which may not constitute best practice. Without a larger team around them, they may not be able to develop the acquired skills and knowledge.

C.

It distances the accountants from everyday decision-making in that he/she will be unlikely to have day to day contact with the business area which the SSC supports. The outcome may be that the accountant is unable to provide up-to-date information for decision-making.

D.

Loss of business knowledge as the finance function within the SSC may not have a detailed knowledge of each part of the business.

E.

Lack of knowledge may occur because there is less sharing of knowledge which can be achieved within a larger more diverse team. Best practice may not be employed and practices within some business areas may become outdated.

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Question # 18

V is the owner of a small jewellery business which deals exclusively in pearls. The business has built up an excellent network of suppliers which deliver a steady stream of high quality pearls to its workshops, where a team of highly skilled craftsmen turn basic pearls into items of jewellery. V feels that no other company has such a talented and valuable workforce and believes their skills are rare and difficult if not impossible to imitate. They are the key to the company's sustainable competitive advantage and success.

 

What is the approach to strategy which proposes that competitive advantage is achieved from the organisation's unique assets or competences?

A.

Resource-based view

B.

Emergent strategy

C.

Rational strategy model

D.

Free-wheeling opportunism

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Question # 19

X is a manufacturing company that has achieved long term success by understanding the structure of its industry, and where necessary changing its strategy in order to achieve improved performance by outperforming its competitors.

  

Success has depended on the company exploiting the underlying economic factors (such as economies of scale) better than its competitors and maintaining this over time, so achieving sustainable competitive advantage.

 

Researchers would call this an "outside-in" approach to strategy, with the company choosing a strategy that responds to the challenges and changes posed by the external environment.

 

Which type of strategy is X adopting?

A.

Positioning approach

B.

Resource-based view

C.

Emergent strategy development

D.

Logical incrementalism

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Question # 20

Which of the following initiatives and schemes should be undertaken as a formal project?

 

Select ALL that apply.

A.

A head office relocation for an insurance company, involving the move to a new office for 250 staff.

B.

A long term health initiative which will put in place procedures to immunize every child in a country as they reach the age of three.

C.

Managing a national political campaign prior to an election.

D.

The design and launch of a new online order service for a global manufacturing company.

E.

A boat building company building motor yachts for a small market, generally building about three per month.

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Question # 21

China, Korea, Japan and Vietnam are high context cultures. 

 

In business relationships in high context cultures, which THREE of the following are typical?

A.

People prefer to establish relationships first.

B.

People value expertise and performance.

C.

People form agreements based on trust.

D.

People prefer fast and efficient negotiations.

E.

People value personal relations and goodwill.

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Question # 22

Harvey Maylor defined four stages in the life cycle of a project. This became known as the 4D model.

Match the correct stage to each activity.

E2 question answer

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Question # 23

Every project has constraints. When running a project it is critical that the constraints are known.

 

What are the primary constraints in a project?

A.

Need, Solution & Implement

B.

Initiate, Plan, Execute, Control & Complete

C.

Define, Design & Develop

D.

Time, Cost & Quality

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Question # 24

Which TWO of the following are soft elements of culture highlighted in the McKinsey 7-S Model?

A.

Shared Values

B.

Strategy

C.

Systems

D.

Staff

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Question # 25

With reference to Herzberg's motivation-hygiene concept (two-factor theory) relating to employee motivation, which of the following is a correct interpretation of his findings?

A.

The presence of hygiene factors are necessary in the workplace to prevent dissatisfaction.

B.

The absence of hygiene factors will inspire employees and improve motivation.

C.

The absence of hygiene factors will provide a better work environment and motivate employees.

D.

The presence of hygiene factors will increase employee morale and motivation.

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Question # 26

H is the owner of a motorcycle dealership in Los Angeles which provides sales, repair and servicing of very large motorcycles, typically with engines larger than 1000cc. Over the years H has built up a renowned team of highly skilled technicians that are experts in this particular size of motorcycle. H believes that their skills are rare and difficult, if not impossible, to imitate by any competitor in the region.

 

Despite this advantage the company has been suffering from declining profits in the past three years and the marketing consultant has advised H to change the focus of the company towards small 50cc mopeds and scooters - because that "is clearly what the market is now wanting".

 

The change being proposed is:

A.

from a resource-based view to a positioning approach.

B.

from a resource-based view to an incremental approach.

C.

from a positioning approach to a 'market driven' strategy.

D.

from a positioning approach to a rational model.

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Question # 27

Mintzberg describes various forms of strategy and labels each form. Which of the following options contains the correct matching of label with description?

A.

Plan = means of identifying place in the environment/market

B.

Perspective =  manoeuvre in a competitive business game

C.

Pattern = consistent behaviour over time

D.

Ploy = a path to get from here to there

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Question # 28

With respect to the management of quality on projects, which of the following statements is true?

A.

The only actions required are to inspect the final deliverables and reject items that do not meet specifications.

B.

A key responsibility of a project manager is to ensure that design specifications are met.

C.

The central theme of project quality is to exceed the expectations of the client by building to the highest standards.

D.

Most project processes produce outputs with no variation in quality characteristics.

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Question # 29

A Company is undertaking a project for the first time and has given the Finance Manager the task of managing the project. He has been advised to use PERT, as it will help him with his Critical Path Analysis (CPA).

 

What information will the calculation using PERT provide the Finance Manager with to use in his CPA?

A.

The most optimistic time to complete an activity.

B.

 The most realistic / probable time to complete an activity.

C.

The expected time to complete an activity.

D.

The most pessimistic time to complete an activity.

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Question # 30

A project team is engaged in a risk assessment process prior to the execution of a major project. One risk is assessed to be of low impact but medium likelihood (probability). In these circumstances the appropriate response is:

A.

Accept the risk, but monitor closely

B.

Negotiate the transfer of the risk to a third party

C.

Accept (tolerate) the risk without further action

D.

Take immediate steps to terminate the risk

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Question # 31

In the UK there is a principles based approach to corporate governance. Which THREE of the following statements are part of this approach?

A.

It consists of principles to be followed unless there is a justifiable reason not to do so.

B.

It includes legislation involving punishment for non-compliance.

C.

The UK code of corporate governance adopts a 'comply or explain' approach.

D.

Some of the provisions of the UK corporate code may not be followed exactly providing departure can be justified.

E.

It provides a set of rules which must be followed in all circumstances.

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Question # 32

Performance appraisal systems are designed to meet a number of objectives. Which of the following is a positive objective of such a system?

A.

To motivate individuals by providing an opportunity for feedback and an opportunity for a staff member to discuss any issues.

B.

Managers have a reluctance to give the highest or lowest grades, so end up giving all members of staff an average grading.

C.

Timing of appraisals can lead to problems for management as it tries to schedule a number of performance appraisals within a short time frame.

D.

If the scheme does not have top level buy in, it will be unlikely to succeed and may become a box ticking exercise.

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Question # 33

A low cost airline is operating three flights a day between two industrial cities in neighbouring countries. The cities are 300 km apart and the terrain between the two countries is mostly flat grasslands. The two cities are also linked by motorways and a railway line.

 

At first the airline enjoyed first mover advantage and generated healthy profits for three years. But more recently, the airline is experiencing intense competitive pressures, reduced passenger numbers and lower returns. The airline directors are using Porter's Five Forces framework to analyse the nature and severity of the various competitive forces being experienced.

 

In the context of this model which of the following forces would be considered as a threat of a substitute product or service?

A.

High speed rail connection between the two cities

B.

National airlines competing in low cost markets

C.

Foreign airline now offering a service on this route

D.

Corporate customers driving down ticket prices

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Question # 34

A fundamental concept of the successful use of a Balanced Scorecard is:

A.

to continually increase the number of performance indicators used to manage the business.

B.

to sometimes use a traffic light system to help prioritise activities in the scorecard.

C.

to see the scorecard as a technique for formulating strategy.

D.

to ensure that the scorecard consists of leading indicators of performance only.

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Question # 35

The purpose of PEST analysis is described by which of the following?

A.

To examine the competitive forces at work in the industry.

B.

To determine the strengths and weaknesses of the organisation.

C.

To assess the power of the internal stakeholders.

D.

To assess the threats and opportunities posed by the wider environmental forces.

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Question # 36

A, the Project Manager of Team Y, is frustrated at the lack of progress in the implementation of the new IT system. The team has the required skills and working conditions are good.

 

Which THREE of the following factors can A usefully manipulate to motivate the team to greater effort?

A.

The level and quality of supervision.

B.

The level of responsibility for key team members.

C.

The amount of challenge and extent to which targets are achievable.

D.

Annual salary and status levels of team members.

E.

The amount of praise to team members for extra effort.

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Question # 37

X is a Project Manager who works in a matrix organisational structure with an authoritarian leadership style. Team members are seconded on a part-time basis to teams led by X, who will then contribute to their individual performance appraisals at the end of each year.

 

X requires all team members to follow exactly what he tells them without question because he has the authority to provide negative feedback in their performance appraisals. According to the French and Raven model, select the type of power that X is using in these circumstances.

A.

Coercive

B.

Reward

C.

Referent

D.

Feedback

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Question # 38

Harvey Maylor created a project life cycle model based on four discrete and sequential stages. This is known as the 4D model. One of the stages involves the following activities:

 

- Documentation must be completed. Contracts, letters, accounting records etc. must be filed properly.

- Project systems must be closed down, including accounting systems - only after all costs have been settled.

- Handover to the client/end users must take place, and where appropriate obtain sign-off to signify that the contract is complete.

- Review the project to provide project staff with immediate feedback on performance.

 

To which stage of the 4D model do these activities apply?

A.

Define the project

B.

Design the project

C.

Deliver the project

D.

Develop the process

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Question # 39

An experienced IT project manager provides the following advice about planning a new project:

 

"The project should start with a Requirements Analysis which should take 10 days.  When this is finished Detailed Design (10 days) and Interface studies (15 days) can start at the same time. As soon as they are both complete Prototyping can start (30 days).

 

Prototyping is the predecessor of both Implementation (10 days) and Data Conversion (20 days).

 

Go-Live is the final activity (5 days) and follows when Implementation and Data Conversion are both complete."

 

Using critical path analysis which statements are correct.

 

Select ALL that apply.

A.

The planned duration of the project is 80 days.

B.

The critical path runs through five activities.

C.

Data Conversion is non-critical and has float of 25 days.

D.

There are four non-critical activities.

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Question # 40

According to Porter, there are THREE generic strategies through which an organisation can generate superior competitive performance. These are:

A.

Cost Leadership

B.

Competitive advantage

C.

Cost recognition

D.

Differentiation

E.

Delegation

F.

Focus

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Question # 41

The concept of core competences is key to successful outsourcing strategy. Organisations should:

A.

focus on core competences and outsource non-core competences to external firms that can add more value.

B.

focus on non-core competences in order to drive down the cost of non value adding activities.

C.

focus on core competences by outsourcing these functions to external firms that can add more value.

D.

focus on non-core competences by applying transaction cost theory to external firms.

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Question # 42

A business manufacturing running trainers is considering exporting to a fast growing Asian market. Using Porter's Five Forces, which of the following statements is most likely to be incorrect?

A.

Supplier power is likely to be high

B.

Competitive rivalry is likely to be high

C.

New entrants are likely to be low

D.

Substitutes are likely to be high

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Question # 43

Two management actions that would be expected to occur at the START of most successful organisational change programmes are:

A.

'Build a sense of urgency' and 'Create a guiding coalition'.

B.

'Hire and develop employees who can embrace the vision' and 'Reinvigorate the change process with new projects'.

C.

'Embed the new routines' and 'Prepare for the next round of change'.

D.

'Empower broad-based action' and 'Consolidate the change'.

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Question # 44

When comparing a resource based approach with a positioning based approach, which of the following are statements are true about the positioning based approach?

Select ALL that apply.

A.

A positioning based approach is flexible and easy to adapt.

B.

A positioning based approach requires innovation to succeed.

C.

A positioning based approach leads to change, which can be difficult to manage.

D.

A positioning based approach offers consistency and stability based on resources and competencies.

E.

A positioning based approach can provide a product or service better than competitors.

F.

A positioning based approach is dangerous where the environment significantly changes.

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Question # 45

Verbal and non-verbal communications often take place at the same time. Which of the following best describes the complementary nature of non-verbal communication?

A.

It replaces the verbal message

B.

It reinforces the verbal message

C.

It substitutes for verbal communication

D.

It confuses the verbal message being transmitted

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Question # 46

The advantages of effective delegation include which THREE of the following?

A.

Workloads of managers are reduced with subsequent reduction in stress.

B.

The aspiration through eventual promotion of subordinates who accept delegated duties must be met.

C.

Managers are left free to carry out non-routine tasks while passing on more routine tasks to subordinates.

D.

Training of subordinates is assisted by the delegation of tasks and is thus a very effective method of training.

E.

Effective delegation can be achieved by assigning agreed tasks, specifying performance levels and ensuring they are understood.

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Question # 47

According to Kurt Lewin which of the following leadership styles was thought to result in the highest level of productivity and satisfaction?

A.

Laissez-faire

B.

Authoritarian

C.

Democratic

D.

Benevolent Authoritative

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Question # 48

A company is currently at the stage of organising the data which is captured within the big data process. What will they need to do next in order to complete all stages?

Select ALL that apply.

A.

The data will need interpreting, so it can be used to answer questions and help illustrate results

B.

The data will need to be illustrated in a clear and digestible format

C.

A search system will need to be implemented in order to search across the vast data landscape

D.

Data must be shared, allowing the relevant people access to the information produced

E.

The type of data needed will be identified and proxosion made for recording it

F.

Proxosion needs to be made to retain the vast amounts of information the big data process produces

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Question # 49

The functions of mentoring include which THREE of the following?

A.

A career function concerned with enhancement through exposure, visibility and sponsorship.

B.

A Psychological function deriving from aspects of the relationship that advance competence and effectiveness.

C.

A contact function that expects mentees' contacts to provide them with valuable contacts.

D.

A 'drawing-out' function to increase an individual's ability and willingness in a specific subject or problem area.

E.

A training function aimed at continuous improvement of employee skills.

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Question # 50

A publishing business prints thousands of books every week. The Managing Director employed Taylor's Principles of Scientific Management in order to run the business efficiently. Which of the following would not have

been initiatives he would have introduced into the business?

Select ALL that apply.

A.

There was a focus on rewarding teams on each of the print presses for good performance

B.

Jobs were re-allocated on a monthly basis to maintain motivation

C.

Procedures were quickly adapted for flexibility when volumes increased

D.

All roles on the printing presses were analysed and the optimum method of working identified

E.

The employees on the production line were selected based on their physical capability to operate heavy print presses

F.

The managers spent most of their time planning the production to make it as efficient as possible

G.

Workers on the print presses followed the set procedures so need little supervisions

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Question # 51

X Company's Board of Directors uses its expertise to develop future strategies. The Board defines objectives that need to be achieved and then, through formal proactive planning and careful analysis, it selects the most appropriate means to achieve them.

 

Which method of strategy formulation is the Board using?

A.

Emergent

B.

Rational

C.

Opportunism

D.

Resource-based

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Question # 52

James argues that performance appraisal has its roots in three substantiated psychological principles, meaning that people work / learn / achieve more when they are given the opportunities.

 

Which of the following does NOT apply?

A.

Information for human resource planning.

B.

Involvement in the setting of tasks and goals.

C.

Adequate feedback as to how they are performing, in other words knowledge of results.

D.

Clear attainable goals so they know what to strive for.

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Question # 53

An organisation manufacturing cosmetics was set up five years ago and has since grown considerably.

 

The organisation did not have clear strategies and as such any approaches emerged. The directors feel a new way to strategy setting would be more appropriate; one that could offer a more thorough, intended, deliberate approach.

 

Which of the following is a suitable approach to developing strategy for this organisation?

A.

Rational Strategy

B.

Resource based strategy

C.

Emergent strategy

D.

Shareholder strategy

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Question # 54

A company has used the Boston Consulting Group (BCG) matrix to plot the position of its products according to their relative market share and the growth of the market.

 

It has identified that it has several products under the heading of star.

 

Which of the following best describes its likely cash position? 

A.

Cash rich

B.

Cash neutral

C.

Cash negative

D.

This model doesn't consider the cash position

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Question # 55

The Finance Director in an organisation has suffered from some criticism in her management approach, in particular her poor communication methods. For example, using finance jargon in her emails and sending messages out of normal office working hours.

 

This has lead to some of the members of staff being demotivated.

 

Which of the following possible recommendations would improve the communication situation present in this organisaion?

 

Select ALL that apply.

A.

Arrange meetings whereby the Finance Director is the facilitator and an agenda is set which ensures clear objectives are established and action points noted and followed up.

B.

Send the members of staff on an away day event to improve morale.

C.

Have a glossary of key terminology, e.g. the meaning of the financial information abbreviations.

D.

Recruit a new Finance Director.

E.

Ensure the appropriate channels of communication are used to suit the situation and timing of responses is allowed.

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Question # 56

The difference between the latest event time and the earliest event time in a project network analysis is referred to as:

A.

Critical Activity

B.

Float

C.

Critical Path

D.

Node

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Question # 57

W is the supervisor of the house-keeping team in a large hotel. X, a member of the team, is consistently late to work which means that other team members have to perform extra work. A number of team members have also complained to W about X's aggressive behaviour. Two months ago W spoke to X informally about these issues and for a short period things improved.

 

But it is now clear that X is again displaying unacceptable behaviour and upsetting colleagues. W knows further action must now be taken to deal with the situation.

 

With reference to the disciplinary process, which is the best course of action for W to take?

A.

Write a formal letter to X stating that if the unacceptable behaviour does not stop immediately X will be dismissed without further notice.

B.

Issue a formal verbal warning via a formal interview, with a record of the interview kept on file.

C.

Reduce the paid hours allocated to X as a temporary punishment until the behaviour improves.

D.

Speak to X informally in a private office and ask that X improves their behaviour and apologises to colleagues.

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Question # 58

Which term best describes the structure where the finance function is carried out by an external party?

A.

Internal outsourcing

B.

Business process outsourcing

C.

Shared service centre

D.

Embedded function

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Question # 59

An organisation facing difficult business conditions as a result of strong competition is aware of the need to improve its performance in bringing new products to market.

 

The director is aware of conflicting problems the organisation faces in its approach to new product development between the marketing department and the research and development department.

 

Which term best describes this type of conflict?

A.

Vertical

B.

Constructive

C.

Destructive

D.

Horizontal

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Question # 60

Porter's Diamond model suggests that there are four factors which determine national competitive advantage.  The four are listed below. Which has the incorrect definition?

A.

Factor conditions: includes the availability of raw materials and suitable infrastructure.

B.

Firm strategy, structure and rivalry: if the home market is very competitive, a company is more likely to be world class.

C.

Demand conditions: the goods and services have to be demanded internationally.

D.

Related and supporting industries: these allow easy access to components and knowledge sharing.

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Question # 61

The task of C the project manager and his management team is to implement a new examination system. The success of the project depends on the expertise, skill and commitment of both C's project team and that of examiners contracted to produce examination material in a radically new format.

Which of the following leadership styles should C adopt in order to gain maximum commitment from both his project team and from the examiners contracted to produce the new examination material?

A.

Exploitative authoritative

B.

Benevolent authoritative

C.

Consultative

D.

Participative

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Question # 62

Which of the models below identifies triggers for change from the macro environment?

A.

Michael Porter's Five Forces

B.

Michael Porter's Diamond

C.

LoNGPEST

D.

Ansoff's Growth Matrix

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Question # 63

A company is considering introducing a new product into the market but has been advised to undertake some qualitative research prior to doing this. The marketing manager is uncertain as to what information it will get from this type of research.

 

Which of the following can be identified by carrying out qualitative research?    

A.

The reason why a customer might buy a certain brand.

B.

The number of customer complaints received in a given period.

C.

The sales value of a product for a given period.

D.

The profitability of a competitor.

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