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M2090-732 Questions and Answers

Question # 1

Which is the primary value of IBM SPSS Modeler?

A.

To uncover hidden patterns and relationships in data.

B.

To test specific hypotheses.

C.

To craft effective and eye-catching surveys.

D.

To improve the management of analytical assets.

Question # 2

Which is a best practice when nurturing and growing an IBM SPSS Modeler sale?

A.

Trust your contacts will share their IBM SPSS Modeler project success with others in the company and voluntarily introduce you to other predictive initiatives.

B.

Your time is better served finding a new customer opportunity.

C.

Focus your activities on IT to have them learn more about how IBM SPSS Modeler works and integrates data sources.

D.

Share the project roadmap and success with LOB execs in other functional areas and brainstorm additional predictive analytics use cases.

Question # 3

Which pain point of business executives is best addressed by IBM SPSS Modeler?

A.

The need to make smarter decisions at all levels of the organization.

B.

Rapidly increasing marketing costs.

C.

Inability to automate routine analytics tasks.

D.

Regulatory compliance.

Question # 4

Which capability is NOT included in the price of IBM SPSS Modeler Gold?

A.

R integration

B.

Automated model refresh

C.

Campaign optimization

D.

Realtime scoring

Question # 5

A retail marketing director needs to improve customer retention and wants to include customer feedback from his call center. Which IBM SPSS Modeler Premium capability would be applicable?

A.

Social Network Analysis

B.

Entity Analytics

C.

Text Analytics

D.

Automated Modeling

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