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  4. MB-260 - Microsoft Dynamics 365 Customer Insights (Data) Specialist

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  • Exam Name: Microsoft Dynamics 365 Customer Insights (Data) Specialist
  • Last Update: 17-Sep-2024
  • Questions and Answers: 118
  • Single Choice: 59 Q&A's
  • Multiple Choice: 38 Q&A's
  • Hotspot: 2 Q&A's
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MB-260 Questions and Answers

Question # 1

You are a Customer Data Platform Specialist. Your company has audience insights set up as their Customer Data Platform solution. You transferred the management of the platform to a contractor. You want the contractor to manage the existing connections without having administrator access.

Which two statements are correct about allowing contributors to use a connection for exports? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

A.

Contributors will be able to use the connection if you select them in the 'choose who can use this connection" screen.

B.

Contributors will see shared connections and can manage every export that uses this specific connection.

C.

Contributors will have their exports removed if their permissions are changed.

D.

Contributors will be able to view or edit the connection after being given permission to use the connection.

Question # 2

You are a contributor for a Dynamics 365 Customer Insights - Data instance at an online retail company.

Your customer experience team wants to better respond to online reviews posted on the company website. You ingest the reviews as a table, and create an activity with recommended semantic mappings named Online Feedback.

You need to configure Customer Insights - Data to classify the online reviews as negative or positive.

Which five actions should you perform in sequence? To answer, move the five appropriate actions from the list of actions to the answer area. Arrange the five actions in the correct order.

MB-260 question answer

Question # 3

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals Some question sets might have more than one correct solution, while others might not have a correct solution.

After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.

You are responsible for creating segments for your company's marketing team using Microsoft Dynamics 365 Customer Insights.

Your Chief Marketing Officer (CMO) wants to run a re-engagement campaign for customers that have a high probability of no longer purchasing your organization's products in the next three months.

The CMO asks you to use Dynamics 365 Customer Insights to generate a segment of customers that would meet this requirement.

Solution: '

1. Generate a Customer Lifetime Value model for the next three months.

2. On the results page, review the model results to identify the characteristics of the lowest "Value of customers by percentile" group.

3. Create a segment using the CLVSore field and a Lesser than operator for the upper bounds value of the group you identified.

Does this meet the goal?

A.

Yes

B.

No

Question # 4

Your organizations IT team created the customer profile records by unifying the Account, Contact, and Web Account tables. After unification was completed, the team noticed that three relationships were created automatically.

1. CustomerToContact

2. CustomerToAccount

3. CustomerToWebAccount

You need to advise the team about how they can configure and update these three relationships.

What should you recommend?

A.

You cannot edit any of the three relationships, as they are non-editable system relationships.

B.

Relationships created via the unification process can be edited by those with contributor-level access.

C.

Relationships created via the unification process can only be edited by those with administrator-level access.

D.

You can edit each of the three relationships by navigating to the Relationship tab and selecting Edit

Question # 5

You are a Customer Data Platform Specialist. Your company uses audience insights as their Customer Data Platform.

The marketing team wants to know the total amount the customer has spent. The order lines are linked to a profile as part of the point-of-sale data source and through their loyalty ID.

Which five actions should you perform in sequence to create this insight? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

MB-260 question answer

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