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A U.S.-based organization does business internationally. The forms on the company website collect basic information: First Name, Last Name, Company Name, Country, and Email Address.
What needs to be done in Marketo to ensure legal requirements are met for handling leads in countries with double opt-in laws?
An engagement program to promote a new online training series has two objectives:
A “Haven’t Attended” objective to get people who have never attended to sign up
A “Continue” objective to get people who have previously attended to complete the training series
Which two mechanisms of an engagement program are needed to ensure that the right people receive the right call to action? (Choose two.)
A colleague reviewed a Marketo program setup and noticed that one of the landing page URLs is not SEO-friendly and needs to be changed.
How can the URL of the landing page be changed?
Where can you manage program report subscriptions? (Choose two.)
In which initiatives can a marketer use the Recipient Time Zone feature? (Choose two.)
A service level agreement (SLA) between sales and marketing requires that if sales marks a lead as Unqualified, an Unqualified Reason must be provided. The marketing team wants to nurture those leads.
What should be added as a flow step in a Smart Campaign to accomplish this?
What are the components of an Engagement Program Dashboard? (Choose three.)
Which three token types can be used to insert a date into an email? (Choose three.)
Match each Webinar Program Status with its effect on the webinar provider or Marketo.
Answer options may be used more than once or not at all.

What is the difference between hard bounces and soft bounces?
A marketing and sales organization agrees on a service level agreement for prospects who request demos through Marketo landing pages. The marketing department is tasked with building a Smart Campaign that sends an immediate auto-reply email to the prospect, and 30 minutes afterwards, sends an email notification to the lead owner.
What is the correct order in the Smart Campaign flow setup?
What form field type can be used to capture URL parameters?
Which two statements differentiate smart lists from segmentations? (Choose two.)
By using tokens in an email, a marketer wants to make an email more relevant to a list of 253 recipients from different organizations.
What is an incorrect use of tokens in this situation?
What is the reporting impact of selecting an acquisition program when importing a list?
An engagement program has a group of leads that a marketer no longer wants to send emails.
Removing leads from the program also causes which data to be removed?
What is the purpose of a default value in a token?
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