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  • Exam Name: Marketo Certified Expert Exam
  • Last Update: Apr 30, 2024
  • Questions and Answers: 75
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MCE Practice Exam Questions with Answers Marketo Certified Expert Exam Certification

Question # 6

Which type of score should sales look at to identify purchasing authority?

A.

Demographic

B.

Engagement

C.

Account

D.

Behavioral

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Question # 7

A marketer is building a Preference Center on a Marketo landing page and wants to provide a Department drop-down for those who select University as a company type.

Which form property should be edited?

A.

Mask Input

B.

Visibility Rules

C.

Validation Message

D.

Field Type

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Question # 8

A lead’s score changes to 100, and the marketing manager wants two actions to occur immediately:

Send an email to the lead owner

Create an Interesting Moment

What should be done to ensure this?

A.

Set up a Smart Campaign with a ‘Score is Changed’ trigger in the Smart List, and ‘Send Alert’ and ‘Interesting Moment’ Steps in the Flow

B.

Set up a Smart Campaign with a ‘Score was Changed’ filter in the Smart List, and ‘Send Alert’ and ‘Interesting Moment’ Steps in the Flow

C.

Set up a Smart Campaign with a ‘Score is Changed’ trigger in the Smart List, and ‘Send Email’ and ‘Interesting Moment’ Steps in the Flow

D.

Set up a Smart Campaign with a ‘Score was Changed’ filter in the Smart List, and ‘Send Email’ and ‘Interesting Moment’ Steps in the Flow

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Question # 9

In the Smart List for a Smart Campaign, there are two triggers and one filter, and the rule logic is set to ALL:

MCE question answer

Which logic will apply for a lead to qualify for this Smart Campaign?

A.

The lead must fill out the selected form, and visit the selected web page, and have an industry of “Marketing”.

B.

The lead must have an industry of “Marketing” and either fill out the selected form or visit the selected web page.

C.

The lead must fill out the selected form, or visit the selected web page, or have an industry of “Marketing”.

D.

The lead must have an industry of “Marketing” or both fill out the selected form and visit the selected web page.

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Question # 10

What is required if a marketing manager wants to send one email to two segments, but the header image will be different for each segment?

A.

System tokens

B.

Smart lists

C.

An approved snippet

D.

An approved segmentation

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Question # 11

Which type of leads will receive a non-operational email?

A.

Marketable leads

B.

Marketing suspended leads

C.

Blacklisted leads

D.

Unsubscribed leads

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