MCE Practice Exam Questions with Answers Marketo Certified Expert Exam Certification

Include an Unsubscribe link in all marketing emails

Add a checkbox with verbiage stating that by filling out the form, the lead consents to receive email

Suppress all non-US respondents

Create the processes to abide by a country’s SPAM laws

A transition rule to pull members from the “Haven’t Attended” group to the “Continue” communications emails

A transition rule to push members from the “Haven’t Attended” group to the “Continue” communication emails.

Two streams: one to add people to the program and the other to promote more new attendees

Two streams: one to promote attendance and the other to encourage completion

URL Tools > Edit URL Settings

Landing Page Editor > Change URL

URL Builder > SEO URL

Rename URL > SEO link

In the Subscriptions tab of the report in Marketing Activities

In the Subscriptions tab in Marketing Activities

In the Subscriptions tab in Analytics

In the Subscriptions tab in Database

When setting the stream cadence in an engagement program stream that contains email assets and nested programs

When sending a newsletter email with an email program

When sending an invitation email with a batch smart campaign in an event program

When setting the stream cadence in an engagement program stream that contains only email assets

When sending a confirmation email with a trigger smart campaign in a default program

Add to SFDC Campaign

Add to Engagement Program

Add to Nurture Stream

Add to Trash

Engagement Over Time

Clicks

Pending sends

Engagement Score

Highest Engagement

Membership ROI

Rich Text

Date

Calendar File

Number

Text

Score

A hard bounce happens when an email is rejected by a spam filter; a soft bounce means an email address is invalid.

A hard bounce renders a lead email address invalid; a soft bounce gets automatically resolved within a few days.

A soft bounce renders a lead email address invalid; a hard bounce gets automatically resolved within a few days.

A soft bounce happens when an email is rejected by a spam filter; a hard bounce means an email address is invalid.

Send Alert > Wait 30 Minutes > Send Email

Send Email > Wait 30 Minutes > Send Alert

Send Alert > Wait 30 Minutes > Send Alert

Send Email > Wait 30 Minutes > Send Email

Input Masking Fields

Hidden Form Fields

Dynamic Form Fields

Anonymous Form Fields

A lead can exist in multiple segments within the same segmentation.

Smart lists can only generate information on the lead for the past 90 days.

A lead can exist in multiple smart lists.

Snippets can be dynamically changed based on segmentation.

Snippets are created from smart lists.

Lead token for a Custom Field value

System token for the Unsubscribe Link

My token for a lead’s Company Name

System token for the Web View Link

The Opportunity Influence Analyzer uses acquisition program to indicate which program led directly to a won opportunity.

The acquisition program is required to show program success in the List Performance report.

The acquisition program is required to show the number and percent of new names in the Program Performance report.

Revenue Cycle Modeler uses acquisition program to trigger moving net new leads from the Anonymous to the Known stage.

Email performance

Changes to the engagement program cadence

Lead score

Contribution to the engagement score

To display values like current Date/Time

To show a value if a lead’s referenced field is empty

To refer to the name or description of a program

To create custom variables at the Campaign Folder or Program level