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  • Questions: 316 Q&A's
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  • Exam Name: Professional Certified Marketer
  • Last Update: 06-Dec-2024
  • Questions and Answers: 316
  • Single Choice: 316 Q&A's

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PCM Questions and Answers

Question # 1

Resolve surveys 20,000 households that own a TV. The results of this survey indicate that an advertisement for a retail store was watched 360,000 times during a period of three days. The same advertisement was watched at least once by 30,000 people. What is the average frequency of the advertisement?

A.

30,000

B.

360,000

C.

12

D.

10,000

E.

1.5

Question # 2

Empowerment of employees helps to address the delivery gap because:

A.

employees directly involved with the customer can respond effectively at the moment the problem occurs.

B.

customers appreciate it when everyone in the delivery chain has the same level of authority.

C.

management then doesn't need to devote time and energy to resolving service delivery problems.

D.

employees spend less time resolving problems than managers would.

E.

the major decisions in running a business are taken by lower-level employees and not the senior management.

Question # 3

Which of the following is true of personal ethics?

A.

Personal ethics are governed by external factors such as laws and government regulations.

B.

Personal ethics refer to an individual's understanding or perception of laws.

C.

Most people, given a chance, will engage in behavior that runs counter to their ethical understanding.

D.

Most people mature in their understanding of what is ethical and what is not by the age of 12.

E.

Most people gain ethical understanding through a continuous process from childhood through adulthood.

Question # 4

What do retail outlets hope to achieve from using promotions in conjunction with markdowns?

A.

Bulk purchase of products, which reduces brand switching and, in turn, increased consumption

B.

Increased loyalty of customers based on discounts tailored to suit individual customers

C.

An increase in store traffic that leads to the purchase of non-promotional products at regular prices

D.

Increased savings for customers and increased profits, without actually cutting prices

E.

Selling off less desirable products by including them in a package with more desirable products

Question # 5

Lilli visits her hair stylist to get a haircut. Lilli wants to know how she would look after the haircut. Unlike a dress, Lilli cannot try a haircut before she gets it. Lilli's inability to get a partial haircut or a preview of it illustrates the _____ of a haircut.

A.

intangibility

B.

heterogeneity

C.

perishability

D.

inseparability

E.

nonstorability

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