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  • Exam Name: Professional Certified Marketer
  • Last Update: 27-Mar-2024
  • Questions and Answers: 316
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PCM Questions and Answers

Question # 1

Which of the following is true of an administrative marketing channel?

A.

The parent company has complete control over the marketing channel because it owns multiple segments of the channel.

B.

The channel is held together by contractual relationships between the members of the channel.

C.

There is no common ownership, but the dominant channel member controls or holds the balance of power.

D.

Several independent members—a manufacturer, a wholesaler, and a retailer—each attempts to satisfy its own objectives and maximize its profits.

E.

None of the participants has any control over the others.

Question # 2

Why do companies offer seasonal discounts to customers?

A.

To get customers to buy higher-margin products that team up nicely with the discounted product

B.

To reduce the use of coupons and rebates during of-peak seasons

C.

To encourage customers to try out new products that they would otherwise never purchase

D.

To increase the sales of a product that was initially overpriced and rejected by customers

E.

To increase the demand for a product at a time when consumers are less likely to buy or use the product

Question # 3

What should a firm do to create a sustainable advantage based on product excellence?

A.

Maintain strong relationships with suppliers and retailers

B.

Undertake advertising and brand-building campaigns to reinforce brand positioning

C.

Situate stores in all busy shopping areas and malls in a city

D.

Develop a script for customer service so that all customers have a consistent experience

E.

Introduce customer loyalty programs to retain existing customers

Question # 4

A group of firms that make and deliver a given set of goods and services is known as a _____.

A.

market segment

B.

line extension

C.

focus group

D.

supply chain

E.

marketing mix

Question # 5

Which of the following is most likely to be considered a convenience product?

A.

A lamp

B.

A haircut

C.

Running shoes

D.

A can of soda

E.

Concert tickets purchased online

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