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Identifying the online marketing business capabilities and processes will help to understand the current state of the ecosystem and identify the areas where improvement is needed. For example, if the ecosystem does not have the ability to track leads or manage customer relationships, then these will be areas that need to be addressed.

Identifying the key organizational units, partners, and stakeholder groups that make up the online marketing ecosystem will help to understand the relationships between the different entities in the ecosystem and identify the dependencies between them. For example, if the marketing team relies on the sales team to provide leads, then this dependency will need to be considered when designing the new ecosystem.

The other two options, Identifying a suitable online marketing application that is better integrated with SAP CRM and ECC and can replace the existing one and Drawing an organization map highlighting the inter relationships and hierarchies amongst the above organizational units, partners, and stakeholder groups, are not as critical at this stage. The application can be identified and the organization map can be drawn once the business capabilities and processes have been identified and the key organizational units, partners, and stakeholder groups have been identified.

Therefore, the best course of action is to identify the online marketing business capabilities and processes and identify the key organizational units, partners, and stakeholder groups that make up the online marketing ecosystem. This will help to understand the current state of the ecosystem and identify the areas where improvement is needed.

The SAP Enterprise Architecture Framework (EAF) defines an Architecture Roadmap as a "high-level plan that describes the sequence of activities and deliverables required to achieve the target architecture." The roadmap should be based on the artifacts of the previous phases of the EAF, such as the Business Strategy Map, the Solution Concept, and the Baseline Business and Solution Architecture.

The first step in creating an Architecture Roadmap is to define the initiatives that will be needed to achieve the target architecture. These initiatives should be aligned with the business outcomes that the organization is trying to achieve.

The next step is to detail the business capabilities and solutions that will be needed to support the initiatives. This will help to ensure that the roadmap is realistic and achievable.

Finally, the roadmap should be created in two versions: an outcome-based roadmap and an application-specific roadmap. The outcome-based roadmap will show how the initiatives will achieve the business outcomes. The application-specific roadmap will show how the solutions will be implemented.

By following these steps, you can create an Architecture Roadmap that will help you to achieve your organization's strategic goals.

Here are some of the benefits of creating an Architecture Roadmap:

• It can help you to visualize the sequence of activities and deliverables required to achieve your goals.
• It can help you to identify dependencies between activities and deliverables.
• It can help you to track progress and to make adjustments as needed.
• It can help you to communicate your plans to stakeholders.

Therefore, an Architecture Roadmap can be a valuable tool for managing complex transformations.

According to the SAP Enterprise Architecture Framework, which is a methodology and toolset by the German multinational software company SAP that helps enterprise architects define and implement an architecture strategy for their organizations, the steps involved in creating an Architecture Roadmap are:

• Reuse the artifacts of previous phases as input for creating roadmaps. The previous phases of the architecture development cycle are: architecture vision, business architecture, information systems architecture, and technology architecture. The artifacts of these phases provide the information and guidance for defining the scope, objectives, stakeholders, requirements, constraints, and solutions of the architecture project. Some of the artifacts that can be reused for creating roadmaps are: stakeholder map, business strategy map, solution strategy, solution context diagram, solution component diagram, solution application use-case diagram, solution value flow diagram, etc.
• Start with a roadmap construction table, by defining initiatives and business outcomes, and detailing the business capabilities and solutions. A roadmap construction table is a tool that helps to structure and organize the information and elements that are needed to create a roadmap. It consists of four columns: initiatives, business outcomes, business capabilities, and solutions. Initiatives are the strategic actions or projects that are planned to achieve the business goals and drivers. Business outcomes are the measurable results or benefits that are expected from implementing the initiatives. Business capabilities are the skills, resources, and competencies that are required or need to mature to support the initiatives and outcomes. Solutions are the products or services that are used or delivered to enable the capabilities and outcomes.
• Create two versions of a roadmap (outcome-based and application-specific). A roadmap is a visual representation of the transition architectures that will move the organization from its current state (baseline architecture) to its desired future state (target architecture). A roadmap shows the sequence and timing of the transition architectures, as well as the deliverables, resources, and risks associated with each transition architecture. There are two types of roadmaps that can be created: outcome-based and application-specific. An outcome-based roadmap focuses on the business outcomes that are achieved by implementing the transition architectures. An application-specific roadmap focuses on the solutions or applications that are implemented or changed by the transition architectures.

The other options (A, B, C) are not correct for how to present an Architecture Roadmap that addresses the business challenge because they either skip or misrepresent some of the steps in creating an Architecture Roadmap. For example:

• Option A is not correct because it does not include reusing the artifacts of previous phases as input for creating roadmaps, which is an important step to ensure alignment and consistency with the architecture project. It also suggests creating a work breakdown structure instead of a roadmap construction table, which is not a tool in this framework.
• Option B is not correct because it does not include creating two versions of a roadmap (outcome-based and application-specific), which is an important step to provide different perspectives and levels of detail for the roadmap. It also suggests focusing on the target architecture instead of the transition architectures, which is not a logical approach since the latter determine how to achieve the former.
• Option C is not correct because it does not include starting with a roadmap construction table, which is an important step to structure and organize the information and elements that are needed to create a roadmap. It also suggests focusing on the business strategy map instead of the initiatives and outcomes, which is not a sufficient level of detail for creating a roadmap.

A Business Model Canvas is a strategic management and entrepreneurial tool that allows you to describe, design, challenge, invent, and pivot your business model1. A Business Model Canvas consists of nine building blocks that cover the four main areas of a business: customers, offer, infrastructure, and financial viability2. These building blocks are:

• Value Proposition: The value that you deliver to your customers and the problem that you solve for them.
• Customer Segments: The different groups of people or organizations that you aim to reach and serve.
• Channels: The ways that you communicate with and deliver value to your customers.
• Customer Relationships: The types of relationships that you establish and maintain with your customers.
• Revenue Streams: The sources of income that you generate from your value proposition.
• Key Resources: The most important assets that you need to create and deliver your value proposition.
• Key Activities: The most important things that you do to create and deliver your value proposition.
• Key Partnerships: The network of suppliers and partners that help you create and deliver your value proposition.
• Cost Structure: The most significant costs that you incur to create and deliver your value proposition.

A Business Model Canvas is a useful artifact to bring all the key dimensions of the Smart Battery initiative together in a single window, to have a unified, consistent, holistic view of the initiative. By using a Business Model Canvas, you can:

• Visualize the entire business model of the Smart Battery initiative on one page.
• Identify the gaps, inconsistencies, or conflicts among the different elements of the business model.
• Align the value proposition, cost structure, revenue streams, partners, and channels with the customer segments and their needs.
• Test and validate your assumptions and hypotheses about the business model.
• Iterate and improve your business model based on feedback and data.

Verified References: 1: https://www.strategyzer.com/canvas/business-model-canvas |  2: https://www.investopedia.com/terms/b/business-model-canvas.asp

The SAP Data Flow Diagram (DFD) is an artifact from the SAP Reference Solution Architecture that shows which data objects are exchanged between SAP application components in a given end-to-end scenario. The DFD uses a graphical representation to show the flow of data between different components of a system.

The SAP Data Object Diagram (DOD) is also an artifact from the SAP Reference Solution Architecture, but it does not show the flow of data between different components. The DOD shows the structure of data objects, including their attributes and relationships.

The SAP Data Component Diagram (DCD) is an artifact from SAP Signavio Process Explorer, which is a tool for modeling business processes. The DCD shows the different components of a system, including their relationships.

Therefore, the correct answer is option B.

Here is a table that summarizes the different artifacts and their purposes:

According to the SAP Reference Architecture Content: An Overview – Part 2 , the SAP Data Flow Diagram is an artifact that shows the flow of data through the SAP solution, from the source to the destination. It also shows which data objects are exchanged between the different components and services of the SAP solution, such as master data, transactional data, analytical data, or configuration data. The SAP Data Flow Diagram can help you to understand and communicate how data is created, transformed, and consumed in a SAP solution, and to identify and optimize the data integration points and dependencies.

The other options (A and C) are not correct for the artifact from the SAP Reference Solution Architecture that shows which data objects are exchanged between SAP application components in a given end-to-end scenario, because they either do not exist or do not show the data flow. For example:

• Option A is not correct because there is no such artifact as SAP Data Object Diagram in the SAP Reference Solution Architecture content. The SAP API Business Accelerator Hub (api.sap.com) is a platform that provides access to SAP APIs, events, and related resources, but it does not provide any diagrams that show the data objects exchanged between SAP application components.
• Option C is not correct because the SAP Data Component Diagram is not an artifact that shows the data flow, but rather an artifact that shows the main components and services that constitute the target application architecture, as well as their relationships and interactions. The SAP Data Component Diagram does not show which data objects are exchanged between the different components and services of the SAP solution. The SAP Signavio Process Explorer is a tool that helps you to model, analyze, and optimize business processes, but it does not provide any diagrams that show the data flow.