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  • Exam Name: SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation
  • Last Update: Nov 7, 2025
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C_C4H260_01 Practice Exam Questions with Answers SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation Certification

Question # 6

Your customer has requirements that can be fulfilled by creating custom fields in SAP Marketing Cloud. These fields will also receive data from an external application through SOAP services. Which business contexts support such an enhancement? Note: There are 3 correct answers to this question.

A.

Marketing: Corporate Account

B.

Marketing: Interaction Product

C.

Marketing: Interaction

D.

Marketing: Contact

E.

Marketing: Product Category

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Question # 7

You want to implement Product Recommendations and you need to simulate the results before the e-mail with recommendations is sent. In which of thefollowing apps can you preview the result of your new or updated configuration? Note; There are 2 correct answers to this question.

A.

Recommendations Scenarios

B.

Recommendation Models

C.

Manage Recommendations

D.

Recommendations Model Types

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Question # 8

Your customer wants to send a discount to every consumer as soon as they install their mobile app. Which of the following are the correct campaign types to use? Note: There are 2 correct answers to this question.

A.

Facebook

B.

Mobile Campaign

C.

Paid search

D.

Trigger-based

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Question # 9

Every Monday you send recommendations by e-mail to consumers who bought product(s) from a specific product category during the previous week. What target group category should you use?

A.

Live

B.

Dynamic

C.

Trigger-based

D.

Static

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Question # 10

You have created custom fields and need them to be visible in Segmentation and Content Studio. How can you ensure that they are shown?

A.

In the Marketing Extensibility app, go to Assign to Segmentation and set the field visible for the appropriate ^ Business Context and Segmentation Object.

B.

In the Custom field and Logic app, edit the custom field and enable Segmentation Usage in UIs and Reports.

C.

In the Segmentation Configuration app, navigate to the appropriate data sources that are used for the Segmentation Object and mark the corresponding attributes as visible

D.

In the Custom Fields and Logic app, edit the custom field and select the appropriate Business Context and ^ Segmentation Object.

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Question # 11

What are the main objects that make up the data model of SAP Marketing Cloud?

A.

interactions, interactions contacts, Item of interest

B.

Item of interest, interactions, Products and product category

C.

Segmentation Models, Profile, Interactions

D.

interactions, interactions contacts, Products and product category

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Question # 12

A marketer wants to set up a daily run campaign with a dynamic target group of people who live in a specific region of a country. There is no customer data referencing that specific region in the system yet. What do you need to do to set up the campaign in advance?

A.

Enable the region attribute in the Segmentation Profile app.

B.

Enable the region attribute in the Target Group Configuration app

C.

Enable the region attribute as a Key Figure Dimension.

D.

Enable the unfiltered value help of the region attribute via the Segmentation Configuration app.

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Question # 13

You want to change an attribute label in segmentation to make it more user friendly. How can you do this?

A.

Choose the relevant data source for the segmentation object and add the desired attribute label.

B.

Change the attribute label in the Manage Your Solution app.

C.

Choose the segmentation profile in the Segmentation Configuration app and change the attribute label.

D.

Change the attribute label directly in the Segmentation Models app.

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Question # 14

Your customer wants to integrate consumer master data from multiple source systems with differing data quality. What should you do to ensure that the most reliable data sources are given preference when the Best Record is built in SAP Marketing Cloud.

A.

Make sure the source system is sending the Validation Status attribute.

B.

Set up a communication medium for each source system.

C.

Load the more reliable data sources before other ones.

D.

Configure the priority for each origin of contact ID.

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Question # 15

You want to recommend products and services that consumers tend to purchase at the same time, to offer a quick and better customer experience in all of your channels. Which algorithms should you use?

A.

Position a ProductOften Bought Together Across Transactions (Interactions)

B.

Top Sellers (Interactions)Often Bought Together (Interactions)

C.

Often Bought Together (Interactions)Often Bought Together Across Transactions (Interactions)

D.

Recently Purchased Items (Interactions)Often Bought Together (Interactions)

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Question # 16

What actions can be used to rebuild the dynamic target group in SAP Marketing Cloud? Note: There are 2 correct answers to this question.

A.

Target group release

B.

Target group assignment

C.

Campaign execution

D.

Marketing application jobs

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Question # 17

Which of the following tasks can be performed using the Export Software Collection app? Note: There are 3 correct answers to this question.

A.

Add items to your software collection

B.

Export campaign history

C.

Check items of your software collection for inconsistencies and dependencies

D.

Do a hotfix export

E.

Create a change project

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Question # 18

Your customer is running trigger-based campaigns based on event registrations, and needs to change the content and target group within the campaign. What are the correct steps to execute?

A.

Pause existing campaign and resume existing campaign

B.

Stop existing campaign and create a new campaign

C.

Stop existing campaign and create a campaign template

D.

Pause existing campaign and create a new campaign

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Question # 19

When importing actual data from SAP ERP, where is the data associated to the campaign shown?

A.

Content area

B.

Spend area

C.

Collaboration area

D.

Performance area

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Question # 20

You want to restrict users from accessing customer data based on the customer country. The attributes required are in the interaction contact data source. Where can you add the filter?

A.

Key mapping of segmentation objects

B.

Segmentation profiles

C.

Segmentation objects and attributes

D.

Data sources

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Question # 21

According to SAP best practice, what should you do before and while deciding the data sources for your SAP Marketing Cloud solution? Note: There are 3 correct answers to this question.

A.

Define marketing approvals.

B.

Decide which APIs will be used and when.

C.

Define the campaign templates

D.

Define origins and a matching strategy.

E.

Draw an overview picture of your system landscape.

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Question # 22

A B2B company did a redistribution in their SAP ERP system where each account received a new account team member. They need to change the data within SAP Marketing Cloud in order to continue their current campaigns. What Odata Services should be used to perform the update? Note: There are 2 correct answers to this question.

A.

API_MKT_CONTACT_SRV

B.

API_MKT_INTERACTION_SRV

C.

API_MKT_CMPGN_SUCCESS_IMPORT_SRV

D.

CUAN_BUSINESS_PARTNER_IMPORT_SRV

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Question # 23

You want to integrate SAP Marketing Cloud and SAP Commerce. Which objects can be integrated between the two systems as part of the standard offering? Note: There are 3 correct answers to this question.

A.

Product Recommendation

B.

Master Data

C.

Order

D.

Agreements

E.

Coupons

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Question # 24

You want to add custom fields for different business contexts such as interaction contacts, and interactions. Which apps allow you to check if custom fields have been added and are ready to be moved to the production system? Note: There are 2 correct answers to this question.

A.

Export Software Collection

B.

Custom Catalog Extensions

C.

Extensibility Inventory

D.

Import Software Collection

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Question # 25

The values for gender maintained in SAP Marketing Cloud are as follows: ID ValueF FemaleM MaleYou have connected a third-party system to your SAP Marketing Cloud system and the value in the gender field in the third-party system is Woman/Man.Once the contact data is uploaded into SAP Marketing Cloud what application can be used to resolve this discrepancy?

A.

Manage interest

B.

Map free text

C.

User interface adaption

D.

User lists

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Question # 26

What can you do with the UI adaptation at runtime (RTA) function?

A.

Modify the layout of the Contact Profile

B.

Add new fields in the Campaign app.

C.

Change the theme of your SAP Marketing Cloud.

D.

Show/hide attribute groups in the Segmentation Model.

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