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  • Exam Name: SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation
  • Last Update: Apr 20, 2024
  • Questions and Answers: 89
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C_C4H260_01 Practice Exam Questions with Answers SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation Certification

Question # 6

In your SAP Marketing Cloud system, the e-mail address is configured as "shareable". Hence, more than one customer can have the same email address. For each e-mail address you want to send out a newsletter only once. Where would you assign the retention period when using the random operation?

A.

Target group configurationSettings for individual segmentation objects

B.

Target group configurationDefault segmentation objects for individual member types

C.

Target group configurationMapping of segmentation object keys to member components

D.

Target group configurationGeneral settings

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Question # 7

You want to create an engagement score that behaves differently depending on the country the contact comes from and the timestamps of the interactions. Which rules allow you to meet your requirements with one score? Note: There are 2 correct answers to this question.

A.

If a rule consists of more than one condition, they are always logically combined by OR.

B.

If two rule models with the same validity are active, no rule model is executed.

C.

The system automatically detects the context where the score is executed and selects the best-fitting rule model for score calculation.

D.

A score can have more than one rule model, because rules can have different validity and application scope.

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Question # 8

Which of the following parameters can be defined for a campaign in the lead nurture stream? Note: There are 3 correct answers to this question.

A.

Exclusion criteria

B.

Segmentation Model

C.

Create interaction

D.

Skip campaing

E.

Whait period

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Question # 9

Your customer has added new interests directly in the production environment that were not configured in the test environment. What other applications can be configured directly in the production environment? Note: There are 2 correct answers to this question.

A.

Manage your Solution

B.

Marketing Application Jobs

C.

Map Free Texts

D.

Marketing Extensibility

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Question # 10

You want to load your contacts from SAP CRM, SAP Commerce, and Facebook into SAP Marketing Cloud. Based on the assumptions below, what would be your setup?. On Facebook, a customer can have multiple profiles.SAP CRM is the most trustworthy source of information.

A.

SAP CRM Priority = 10, one per contact = NoSAP Commerce Priority = 25, one per contact = YesFacebook Priority = 45, one per contact = No

B.

SAP CRM Priority = 45, one per contact = YesSAP Commerce Priority = 25, one per contact = YesFacebook Priority = 10, one per contact = No

C.

SAP CRM Priority = 45, one per contact = NoSAP Commerce Priority = 25, one per contact = YesFacebook Priority = 10, one per contact = No

D.

SAP CRM Priority = 10, one per contact = YesSAP Commerce Priority = 25, one per contact = YesFacebook Priority = 45, one per contact = Yes

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Question # 11

A marketer wants to set up a daily run campaign with a dynamic target group of people who live in a specific region of a country. There is no customer data referencing that specific region in the system yet. What do you need to do to set up the campaign in advance?

A.

Enable the region attribute in the Segmentation Profile app.

B.

Enable the region attribute in the Target Group Configuration app

C.

Enable the region attribute as a Key Figure Dimension.

D.

Enable the unfiltered value help of the region attribute via the Segmentation Configuration app.

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Question # 12

You need to create a new custom report that contains information from two different data sources. Which apps would you use to create this?

A.

Import DataCustom Analytical QueriesExport Software Collection

B.

Custom CDS ViewsView BrowserExport Software Collection

C.

Custom CDS ViewsCustom Analytical QueriesExport Software Collection

D.

Import DataView BrowserExport Software Collection

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Question # 13

Your customer has requirements that can be fulfilled by creating custom fields in SAP Marketing Cloud. These fields will also receive data from an external application through SOAP services. Which business contexts support such an enhancement? Note: There are 3 correct answers to this question.

A.

Marketing: Corporate Account

B.

Marketing: Interaction Product

C.

Marketing: Interaction

D.

Marketing: Contact

E.

Marketing: Product Category

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