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  • Exam Name: SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation
  • Last Update: 03-Dec-2022
  • Questions and Answers: 89
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C_C4H260_01 Questions and Answers

Question # 1

You are using the A/B testing feature of campaign management to maximize the efficiency of your e-mail campaigns. Which determination methods for identifying the winner email are supported in SAP Marketing Cloud? Note: There are 2 correct answers to this question.

A.

Rate of Opened Messages

B.

Unique Click Through Rate

C.

Hard Bounces

D.

Sent Messages

Question # 2

How do you reach customers on their birthday that have enrolled in the loyalty program and that have made at least two purchases in the last month?

A.

Build a dynamic target group and assign it as a target group in the campaign designer.

B.

Build a static target group and assign it as a target group in the campaign designer.

C.

Build a control group and assign it as a target group in the campaign designer.

D.

Build a live target group and assign it as a target group in the campaign designer.

Question # 3

How does merging and matching work in SAP Marketing Cloud? Note: There are 3 correct answers to this question.

A.

Matching logic works against existing records and against simultaneously imported data.

B.

The number of best records can be configured for each contact.

C.

The full name is used as an additional criterion to achieve a sufficiently high level of confidence to perform a soft match.

D.

The "One Per Contact" configuration setting is used as a hard match criteria with a high level of confidence.

E.

The date of birth is used as an additional criterion to achieve a sufficiently high level of confidence to perform a soft match

Question # 4

You want to integrate SAP Marketing Cloud and SAP Analytics Cloud using single sign-on. What is the Business Role in SAP Analytics cloud that you need to perform this task?

A.

BI Admin

B.

Application Creator

C.

System Administrator

D.

System Owner

Question # 5

Your customer has requirements that can be fulfilled by creating custom fields in SAP Marketing Cloud. These fields will also receive data from an external application through SOAP services. Which business contexts support such an enhancement? Note: There are 3 correct answers to this question.

A.

Marketing: Corporate Account

B.

Marketing: Interaction Product

C.

Marketing: Interaction

D.

Marketing: Contact

E.

Marketing: Product Category

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