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Marketing-Cloud-Intelligence Practice Exam Questions with Answers Marketing Cloud Intelligence Accredited Professional (AP-215) Certification

Question # 6

An implementation engineer has been asked to perform a QA for a newly created harmonization field, Color, implemented by a client.

The source file that was ingested can be seen below:

Marketing-Cloud-Intelligence question answer

The client performed the below standard mapping:

Marketing-Cloud-Intelligence question answer

As a final step, the client had created the field ‘Color’. As can be seen, it is extracted from the Creative Name (after the ‘#’ sign).

For QA purposes, you have queried a pivot table, with the following fields:

* Media Buy Key

* Media Buy Name

* In View Impressions

The final pivot is presented below:

Marketing-Cloud-Intelligence question answer

A.

A Harmonized dimension was created via a pattern over the Creative Name.

B.

A calculated dimension was created with the formula: EXTRACT([Creative_Namel, #1)

C.

An EXTRACT formula (for Color) was written and mapped to a Media Buy custom attribute.

D.

An EXTRACT formula (for Color) was written and mapped to a Creative custom attribute.

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Question # 7

Which two statements are correct regarding LiteConnect?

A.

It does not require any identification of entities, keys or any other categorization.

B.

The dataset does not conform to the standard data model

C.

All of the dimensions mapped within a LiteConnect data stream are considered overarching entities.

D.

Data coming from LiteConnect cannot be harmonized with the rest of the workspace data via the harmonization center at a later step.

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Question # 8

A client's data consists of three data streams as follows:

Data Stream A:

Marketing-Cloud-Intelligence question answer

A.

Update Attributes

B.

Inherit Attributes and Hierarchies

C.

Update Attributes and Hierarchies

D.

It doesn't matter. As long as Data stream A is set as a Parent', the rest of the Data Updates Permissions are irrelevant.

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Question # 9

An Implementation engineer is requested to create a new harmonization field 'Offer’ and apply the following logic:

Marketing-Cloud-Intelligence question answer

The implementation engineer to use the Harmonization Center. Which of the below actions can help implement the new dimension ‘Offer?

A.

Two separate patterns (filtered by Linkedin or AdRoll sources)

Within Google Analytics' mapping A formula that reflects the logic above will be populated within a Web Analytics Site custom attribute

Another pattern to be created for the newly Web Analytics Site custom attribute (filtered by Google Analytics source).

A total of 3 patterns.

B.

Two separate patterns (filtered by Linkedin or AdRoll sources)

Within Google Analytics' mapping: A formula that reflects the logic above will be populated within a Campaign custom attribute.

Another pattern to be created for the newly campaign attribute (filtered by Google Analytics source).

A total of 3 patterns

C.

Two separate patterns (filtered by Linkedin or AdRoll sources).

Another single pattern for Campaign Name (filtered by Google Analytics source).

A total of 3 patterns.

D.

Two separate patterns (filtered by Linkedln or AdRoll sources).

Another single pattern for Web Analytics Site Source (filtered by Google Analytics source), extracting all three positions A total of 3 patterns.

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Question # 10

A client has integrated the following files:

File A:

Marketing-Cloud-Intelligence question answer

File B:

Marketing-Cloud-Intelligence question answer

The client would like to link the two files in order to view the two KPIs (‘Tasks Completed’ and ‘Tasks Assigned) alongside ‘Employee Name’ and/or

‘Squad’.

The client set the following properties:

+ File A is set as the Parent data stream

* Both files were uploaded to a generic data stream type.

* Override Media Buy Hierarchies is checked for file A.

* The ‘Data Updates Permissions’ set for file B is ‘Update Attributes and Hierarchy’.

When filtering on the entire date range (1-30/8), and querying employee ID, Name and Squad with the two measurements - what will the result look like?

A)

Marketing-Cloud-Intelligence question answer

B)

Marketing-Cloud-Intelligence question answer

C)

Marketing-Cloud-Intelligence question answer

D)

Marketing-Cloud-Intelligence question answer

A.

Option A

B.

Option B

C.

Option C

D.

Option D

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Question # 11

A technical architect is provided with the logic and Opportunity file shown below:

The opportunity status logic is as follows:

For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”.

For the opportunity stage “Closed”, the opportunity status should be closed

Otherwise, return null for the opportunity status

Marketing-Cloud-Intelligence question answer

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:

“Day” — Standard “Day” field

“Opportunity Key” > Main Generic Entity Key

“Opportunity Stage” — Generic Entity Key 2

“Opportunity Count” — Generic Custom Metric

A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on January (entire month). What is the number of opportunities in the Interest stage?

A.

1

B.

3

C.

2

D.

0

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Question # 12

A client's data consists of three data streams as follows:

Data Stream A:

Marketing-Cloud-Intelligence question answer

The data streams should be linked together through a parent-child relationship.

Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.

The client would like to have a "Site Revenue" measurement.

This measurement should return the highest revenue value per Site, for example:

For Site Key ‘SK_C_2’, the "Site Revenue" should be $7.00.

When aggregated by date, the "Site Revenue" measurement should return the total sum of the results of all sites.

For example:

For the date 1 Apr 2020, "Site Revenue" should be $11.00 (sum of Site Revenue for Site Keys ‘SK_C_1' ($4.00) and ‘SK_C_2’ ($7.00))

Marketing-Cloud-Intelligence question answer

Which options will yield the desired result;

A.

Option #1 & Option #4

B.

Option #1 & Option #3

C.

Option #2 & Option #3

D.

Option #2 & Option #4

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Question # 13

An implementation engineer has been asked to perform QA for a standard file ingestion, done by the client.

The source file that was ingested can be seen below:

Marketing-Cloud-Intelligence question answer

The number of rows added to this data stream is 3. What could have led to this discrepancy?

A.

All fields are mapped except for the Media Buy Key.

B.

All fields are mapped except for the Creative Name

C.

All fields are mapped except for the Media Buy Name.

D.

All fields are mapped except for the Campaign Key

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Question # 14

Which two statements are correct regarding the Parent-Child configuration?

A.

Parent-Child configurations can cause performances issues

B.

A Parent-Child cannot be configured between an Ads data stream type and a Conversion Tag one.

C.

Parent-Child links different tables based on shared key values

D.

Parent-Child allows sharing both dimensions and measurements

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Question # 15

Your client would like to create a new harmonization field - Exam Topic.

The below table represents the harmonization logic from each source.

Marketing-Cloud-Intelligence question answer

As can be seen from the table, there are in fact two fields that hold a certain connection: Exam ID and Exam Topic. The connection indicates that

where an Exam ID is found - a single Exam Topic value is associated with it.

The client has a requirement to be able to view measurements from all data sources sliced by Exam Topic values, as seen in the following

example:

Marketing-Cloud-Intelligence question answer

The client suggested to create, without any mapping manipulations, several patterns via the harmonization center that will generate two

Harmonized Dimensions:

Exam ID

Exam Topic

Given the above information, which statement is correct regarding the ability to implement this request with the above suggestion?

A.

The above Patterns setup will not work for this use case.

B.

The solution will work - the client will be able to view Exam Topic with Email Sends.

C.

Only if 5 different Patterns are created, from 5 different fields - the solution will work.

D.

The Harmonized field for Exam ID is redundant. One Harmonized dimension for Exam Topic is enough for a sustainable and working solution

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Question # 16

A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing Insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

Marketing-Cloud-Intelligence question answer

Which three advantages does a client gain from using Calculated Dimensions as the harmonization method for creating the Objective field?

A.

Scalability - future data streams that will follow similar logic will be automatically harmonized.

B.

Data model restrictions - Calculated Dimensions do not need to adhere to Marketing Cloud Intelligence's data model

C.

Processing - creation of Calculated Dimensions will ease the processing time of the data streams it relates to

D.

Ease of Maintenance - the logic is written and populated in one centralized place

E.

Performance (Performance when loading a dashboard page) should be optimized as the values of calculated dimensions are stored within the database.

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Question # 17

What is the relationship between “Media Buy Key” and “Campaign Key”?

A.

Many-to-one (one Campaign Key has many Media Buy Keys)

B.

Many-to-many

C.

One-to-many (one Media Buy Key has many Campaign Keys)

D.

One-to-one

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Question # 18

An implementation engineer is requested to apply the following logic:

Marketing-Cloud-Intelligence question answer

To apply the above logic, the engineer used only the Harmonization Center, without any mapping manipulations. What is the minimum amount of Patterns creating both ‘Platform’ and ‘Line of Business’?"

A.

2

B.

3

C.

5

D.

4

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