Pardot-Consultant Practice Exam Questions with Answers Salesforce Certified Pardot Consultant (SP25) Certification

True

False

For all prospects who have already matched, no new actions will be applied.

For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.

For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.

For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.

To allow emails to be sent from your domain

To host all Pardot landing pages and forms on your website

To give a seamless transition between pages and form that you host and your Pardot hosted assets.

All of the above

Dynamic list of all prospects who have viewed the landing page > Completion action on the form to

remove prospects from the list upon form submission > User monitors list.

Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.

Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have

viewed landing page > User exports both lists and compares.

Completion action on the form to tag "Submitted" > Automation rule to notify user with criteria of "Demo Request" landing page was viewed and tag isn't "Submitted".

Segmentation Rule

Completion Action

Dynamic List

Automation Rule

The campaign is not a connected campaign so the data is not syncing.

The Pardot users do not have the Pardot permission set and cannot see the data.

The engagement with those assets happened before the fields were added to the page layouts.

The data hasn't been refreshed in 24 hours so the values haven't been updated.

Phone

Text

Number

You can't do this

5

3

10

15

To always book a follow up call with prospects and record notes from the call in the Pardot Notes field for future review.

To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.

To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

Create a form with a Completion Action to send a pricing sheet.

Create a Dynamic List based on page view to segment automatically

Create a special campaign to track pricing page views.

Create a Page Action set to Tag prospects as having viewed it and add them to a list.

True

False

Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.

Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.

Select the "Accounts" filter that allows filtering by accounts created within the last month.

Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.

User Notifications

Social Posts

Dynamic Content

User Signatures

Email Templates

The administrator has not published the Email Template from a draft.

The administrator does not have folder permissions to the email template folder.

The administrator does not have folder permissions to the Engagement Program.

The administrator has not selected a sender for the Email Template.

Having a text only version of email content

Sending email through dedicated IP

Setting up email authentication

Using personalization in email content

Connected Campaigns and Campaign Influence

Salesforce User Sync and Campaign Influence

Connected Campaigns and Engagement Studio

Campaign Influence and Marketing Data Sharing

Don't use false or misleading header information

Don't use deceptive subject lines

Identify the message as an ad

Tell recipients where you're located

Tell recipients how to opt out of receiving future email from you

Honor opt-out requests promptly

Monitor what others are doing on your behalf

Create a form and enable progressive profiling

Create a form handler and enable progressive profiling

Create a form handler for each white paper

Create a form per white paper and enable progressive profiling

Opportunity

Case

Contract

User

Items in the recycle bin don't count toward usage limits

If you delete a campaign, the prospects associated with the campaign remain in the system tagged with the deleted campaign

Admins can permanently delete prospects in the recycle bin. Pardot no longer tracks prospects when they're permanently deleted

A deleted prospect is restored when the Salesforce record it's syncing with is undeleted

Tags are deleted permanently and don't appear in the recycle bin

Content files are permanently deleted and cannot be undeleted and they are not listed in the recycle bin

Content files are permanently deleted and cannot be undeleted, but they are listed in the recycle bin

True

False

Segmentation rule based on the form submission

Automation rule based on the form submission

Dynamic list based on the form submission

Completion action on the form submission

Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days

Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

Webex

WebinarJam

ReadyTalk

GoToWebinar

Demio

ClickMeeting

Add contacts to the program's Campaign as campaign members.

Export contacts from Salesforce and import them into Pardot.

Use the Add to List completion action on forms.

Use the Add to Nurture action on page layouts.

Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Pardot Classic App

Create each user in a single BU > Create an asset with the exact same name in each BU > Ensure the users have access to one of the assets that share names across BUs

Create each user in both BUs > Map the same CRM username > Guide those users to find assets by

navigating across BUs using the business unit switcher in the Pardot Lightning App

Create each user in a single BU > Create a folder with the exact same name > Associate assets that are needed across regions to the folders that share names across BUs

5 minutes

1 hour

2 minutes

10 minutes

Match ALL overall logic: Prospect List > Isn't > suppression List A; B; C; D Prospect default field > Title > contains > Vice President; VP

Match ALL overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > IS >Vice President

Match ANY overall logic: Rule Group1: Match All Prospect List > Isn't > Suppression List A; B; C; D Rule Group2: Match All Prospect default field > Title > contains > Vice President; VP

Match ANY overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > contains >Vice President; VP

True

False

The "Analytics View Only Embedded App" permission set license

Pardot Administrator user role and the Pardot Permission set assigned

Pardot Permission Set and "View Reports" Pardot user permission

Pardot user connected to a Salesforce user through User Sync

Automation rule and completion action

Dynamic list and automation rule

Completion action and dynamic list

Segmentation rule and completion action

Prospects at the bottom of the funnel — actively deciding between vendors.

Prospects at the top of the funnel — newly sourced from a tradeshow.

Prospects at the middle of the funnel — interacting with blog content only.

Prospects who have transitioned out of the funnel — with a recently closed deal.

IP allowlist

Tracker domain

Custom redirects

Page actions

Add engagement history lightning component to lead & contact page layouts.

Add emails to campaign start displaying engagement history metrics on campaigns.

Add engagement history activity related lists to lead & contact page layouts.

Add engagement history metrics related lists to campaign page layouts.

Pardot will create a lead record in Salesforce, and when the lead is converted, Pardot will sync with contact and account.

Pardot will create a lead record in Salesforce, and when the lead is converted, Pardot will sync with the person account.

The Salesforce contact level and account level fields will only sync with prospect fields in Pardot.

The Salesforce person account record will only sync with the prospect record in Pardot.

YouTube

Wistia

Vimeo

Dailymotion

Import the HTML file into Pardot and apply it to the layout template

Create a Pardot landing page and import HTML from the landing page HTML

Create layout template and import HTML from the landing page URL

Import the HTML file into Pardot and apply it to the landing page

True

False

When connecting Pardot and Salesforce you only need to follow a connection wizard in Pardot.

You can connect Pardot to a Salesforce sandbox or production environment

Only lead, contacts and accounts are synchronized from Salesforce to Pardot

Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.

LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.

LenoxSoft added location based criteria

LenoxSoft must add prospect to a dynamic list

LenoxSoft uses location based scoring categories .

True

False

Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.

Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry :: Software, action :: add to Salesforce Campaign

Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria :: Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign.

Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry :: Software, action :: add to Salesforce Campaign

Locate the relevant documentation and follow the steps to enable.

Update your Salesforce connector user permissions

Contact Pardot Support to enable the necessary connector behavior

Update your field mappings by going to Admin > Configure Fields

Geolocation

Lookup Relationship

Date/Time

Time

Text Area (Rich)

Date/Time

Formula

Develop custom redirects in Pardot to use on the paid search ads.

Create new content for the paid search ads that direct to the home page.

Place additional navigation on the LenoxSoft home page.

Direct traffic from the ad to a Pardot landing page instead of the home page.

Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.

Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade.

Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms.

It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.

Set the sender of the email as a specific user.

Set the sender of the email as a custom CRM user.

Set the sender of the email as the account owner.

Set the sender of the email as the assigned owner.

Develop dynamic content based on lead fields.

Convert all existing leads into contacts to tie to accounts.

Identify attributes of the key accounts they want to target.

Create all contacts as campaign members in one campaign.

Add a completion action to the Product Interest form to assign prospects, then have sales users delete those not in the United States.

Create an automation rule set to match all with the criteria of Product Interest form completed and

Country field equal to United States with an action to assign prospects.

Add a completion action to the Product Interest form to assign prospects only if their Country field is

United States.

Create an automation rule set to match any with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.

Disable open tracking within account settings.

Only send emails to prospects who do not use Apple Mail.

Enable visitor filters for all customers so opens are not tracked.

A Use the Open Rules Audit to remove opens as criteria in their automations.

Landing Pages

Social Posts

Layout Templates

List Emails

Content Files

Pardot comes with a scoring model that cannot be adjusted or changed.

Pardot will automatically assign prospects a score from F- to A+.

Salesforce opportunities can influence a prospect's score.

It is not possible to reset a prospect's score to 0.

Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.

After being given their consent, go into their Pardot account settings and enable operational emails sending.

Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.

Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.

Assign prospects to an existing user

Create new custom fields and populate field values

Permanently delete prospects

Undelete matching prospects from the Recycle Bin

LenoxSoft sending a quarterly emails to 100,000 prospects

LenoxSoft's database growing by 500,000 prospects

LenoxSoft creating 20 new Engagement Programs

LenoxSoft sending more than 100,000 emails a month

A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,

Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.

Export the registration list from the webinar platform, import it into Pardot and use it as a recipient list for the engagement program.

Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.

You can create as many Social Posting connectors as you want

One each type

Many but only one type

You can't use any Social Posting connector

Start a company blog and promote a few high-quality pieces of content.

Post content from other websites on your own site.

Hire an agency to create content.

Focus on creating as much content as possible.

Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).

Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.

Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.

Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.

Import all prospect data and create a suppression list.

Import only the list of mailable prospects in Pardot.

Import unavailable prospects in Pardot; perform permission pass.

Import unmailable prospects in Pardot; mark as global opt-out.

The landing page on a browser with the cookies cleared was not tested.

The same layout template on both the form and the landing page was not used.

The %%content%% variable tag in the layout template code was missing.

The form HTML embed code in the layout template code was not used.

No limits at all

Pardot Growth Edition: 100MB Pardot Plus Edition: 500MB Pardot Advanced Edition: 10GB

Pardot Growth Edition: 1GB Pardot Plus Edition: 5GB Pardot Advanced Edition: 10GB

Pardot Growth Edition: 500MB Pardot Plus Edition: 2GB Pardot Advanced Edition: 5GB

Einstein Lead Score

Einstein Campaign Insights

Pardot Business Units

Einstein Behavior Scoring

No limits at all

All editions have 10 000 API limit

Pardot Growth Edition: Pardot Plus Edition: 25 000 Pardot Advanced Edition: 100 000

Pardot Growth Edition: 25 000 Pardot Plus Edition: 50 000 Pardot Advanced Edition: 100 000

Salesforce Engage and CRM Visible List

Static Public List and Automation Rule

Email Preference Center and Static Public List

Email Preference Center and Dynamic Public List

Always 100

Pardot Growth Edition: 50 Pardot Plus Edition: 100 Pardot Advanced Edition: 150

Pardot Growth Edition: 50 Pardot Plus Edition: 100 Pardot Advanced Edition: 200

Pardot Growth Edition: 100 Pardot Plus Edition: 150 Pardot Advanced Edition: 200

Webinar & Event invite. Registrations & Attendance

Webinar & Event Registrations & Attendance

Webinar: Attended/NoShow/Registered Event :Checked In/Registered

Only Webinar & Event Attendance

Enable two-click unsubscribe in Pardot.

Move the unsubscribe link to the header of the email instead of the footer.

Immediately send prospects the resubscribe email template.

Apply a

tag to the unsubscribe link so scanners ignore it.

Kiosk/Data Entry Mode

ReCAPTCHA

"Not you?" Link

Progressive Profiling

Send daily prospect activity emails (for my prospects)

Send daily prospect activity emails (for all prospects)

Send daily prospect assignment emails

Send daily visitor activity emails

Send an email when a prospect is assigned

Send starred prospect activity alerts

Send weekly search marketing email (sent on Mondays)

Account-based marketing completely replaces broad-based marketing.

Account-based marketing is only a good fit for certain industries.

Account-based marketing can be implemented in stages.

Account-based marketing personalizes experiences for prospects.

Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications

You can the filter by IP

You can filter by a hostname

You can filter by a hostname wildcard

You can't filter your own company IP

The Country field has validation enabled and the updated field values did not match existing values.

The user who performed the import is not the assigned user listed on the remaining prospects.

The remaining prospects are in the Recycle Bin and the user did not select to undelete them.

The remaining prospects’ email addresses contained domains from free ISPs such as Yahoo and Google.