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MB-220 Questions and Answers

Question # 1

You are deploying Dynamics 365 Customer Insights - Journeys. You need to update the settings within the preference center. What is available for configuration in the preference center?

A.

Update email settings.

B.

Create customized subscription centers.

C.

Add or remove a purpose so the preference center collects the right information.

D.

View consent audit history.

Question # 2

Your sales team often request reports on Lead Source Effectiveness. They want to know which marketing campaigns, events, and web contacts generate the most qualified leads, and ultimately the most revenue.

How can you use tools in Dynamics 365 Marketing to generate this report?

A.

Navigate to Leads, click on Insights, then select the Lead Source Effectiveness tab.

B.

Navigate to Leads, select the appropriate Lead View, click on Run Report, and select Lead Source Effectiveness.

C.

Navigate to Contacts, select the appropriate Contact View, click on Run Report, and select Lead Source Effectiveness.

D.

Under Customer Journeys, go to the insights section for each journey that generates Leads, download the appropriate data, and aggregate it into a separate spreadsheet.

Question # 3

Your company's marketing team is reviewing insights for several marketing pages that have been used in a recent customer journey. The team reports that the number of submissions for one marketing page is greater than the total number of submissions for the entire customer journey.

You need to help the team understand why the number of submissions is greater than expected.

What do you tell the team?

A.

You can only group submissions by journey if you export the detail records to a .csv file and analyze the records in Microsoft Excel.

B.

You must select a specific customer journey on the marketing page Insights tab to filter insights to that specific journey.

C.

You can only analyze submissions for a marketing page in a journey from the specific journey record.

D.

You can only track marketing page insights at an aggregate level across all associated customer journeys.

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