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  • Exam Name: Microsoft Dynamics 365 for Marketing
  • Last Update: 28-Jan-2022
  • Questions and Answers: 105
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MB-220 Questions and Answers

Question # 1

You have created a customer journey that does the following:

Sends an email regarding a country/region-specific promotional offer.

Creates a phone call activity and sends a text message to the contact.

Which set of actions should you take to activate your customer journey?

A.

Check the country/region, check the localization check box. Validate, and then Publish.

B.

Check the localization check box. Validate, check for errors, and then Publish.

C.

Verify the segment and email language, check for errors, and then Go Live.

D.

Verify the segment, check the country/region. Validate, and then Go Live.

Question # 2

You need to create a customer journey for a global campaign related to the latest Contoso course offerings. All operating regions need to be covered.

Based on best practices, how many customer journeys and marketing emails do you need to create?

A.

4 marketing emails and 4 customer journeys

B.

5 marketing emails and 5 customer journeys

C.

2 marketing emails and 2 customer journeys

D.

1 marketing emails and 1 customer journey

Question # 3

You need to create a Global Customer Survey to capture the responses from your customers.

You need to make sure that Contoso’s focused customers have the option to choose their preferred language while responding. You also need to automate customer journey actions based on the Customer Survey Response data.

Which five actions should you perform in sequence to achieve your goal? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Question # 4

You create a customer survey. Contoso wants to make sure that the survey is accessible to their sales team.

You use the survey as part of a customer journey, where you have written conditional logic to create leads based on the survey responses from each contact. These leads will be processed by Contoso’s Sales team.

The sales team wants to send out surveys whenever they qualify a Lead. Contoso does not want the sales team to have access to the Dynamics 365 Customer Voice app.

What should you do to achieve this goal?

A.

1. Install the “Send Customer Voice survey from Dynamics 365 app” in the Sales Hub app.

2. Members of the Sales team can send the survey manually from a Sales Hub app by clicking on the “Send Survey” button on the Lead record.

B.

1. Enable the Dynamics 365 Customer Voice application from the environment in Microsoft Dataverse to enable the feature for all licensed Dynamics 365 applications.

2. Members of the Sales team can send the survey manually from a Sales Hub app by clicking on the “Send Survey” button on the Lead record.

C.

1. Click on “Enable Customer Voice on Sales Hub”.

2. Members of the Sales team can send the survey manually from a Sales Hub app by clicking on the “Send Survey” button on the Lead record.

D.

1. Enable the Dynamics 365 Customer Voice application from the environment in Microsoft Dataverse to enable the feature for all licensed Dynamics 365 applications.

2. Create a Power Automate flow to send a survey automatically every time a lead is qualified.

Question # 5

The time is currently 6:30pm on Monday night. You have been tasked with creating and sending a LinkedIn post on the company’s account advertising an event.

Following ProseWare’s standards, which two options will you choose when preparing this message? Each answer represents a partial solution.

A.

Schedule Time is set to tomorrow at 9 am.

B.

Post Visibility is set to Connections.

C.

Schedule Time is set to immediate.

D.

Post Visibility is set to Public.

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