MB-220 Practice Exam Questions with Answers Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant Certification

A new volunteer is joining the Buenos Aires event team as an onsite event coordinator.

You need to add this volunteer to the event team.

What do you do?

You need to allow users to create an event.

What should you do?

Using the Case Study information, indicate which Staff is responsible for performing each of the Activities listed below.

To answer, drag the Staff to the appropriate Activity. Each Staff item may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.

NOTE: Each correct selection is worth one point.

Which two statements must be true in order for a User to approve marketing content? Each answer presents part of the solution.

Based on ProseWare’s licenses and subscriptions, which two items are within allowed limits? Each answer represents a complete solution.

In order to follow recommended guidelines, you will need to synchronize only those entities that are necessary to meet ProseWare’s business objectives.

In addition to the typical entities synced automatically (contact, accounts, events, interactions, etc), which two additional entities will ProseWare need to enable for synchronization? Each answer represents a partial solution.

Using the information in the Case Study, indicate which of the Leads below have enough points to be flagged as Sales Ready.

To answer, drag the Assessment to the appropriate Lead. Each Assessment may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.

NOTE: Each correct selection is worth one point.

The time is currently 6:30pm on Monday night. You have been tasked with creating and sending a LinkedIn post on the company’s account advertising an event.

Following ProseWare’s standards, which two options will you choose when preparing this message? Each answer represents a partial solution.

You are responsible for setting up all marketing pages, events, emails and customer journeys associated with the planned event.

How many events will you set up?

The Planned Event currently has 146 registrations. In order to meet all of Litware’s standards for registration, which two statements are true?

Each answer represents a complete solution.

The time is currently 8pm on Thursday night. You have been tasked with creating and sending a LinkedIn post on the company’s account advertising the Planned Event.

Following Litware’s standards, which two options should you choose when preparing this message? Each answer represents a complete solution.

You are responsible for information about the attendees and sponsors in your Dynamics 365 for Marketing system. Indicate which record type would hold each type of information listed below.

For each Record Type listed below, indicate the Type of Information stored there.

To answer, drag the Type of Info to the appropriate Record Type. Each item may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.

NOTE: Each correct selection is worth one point.

You created several surveys in Microsoft Dynamics 365 Customer Voice

You need to leverage the integration with Customer Voice in Microsoft Dynamics 365 Marketing.

What are three ways you can do so? Each correct answer presents a complete solution

NOTE: Each correct selection is worth one point.

To meet privacy and reporting standards, which three items does Litware require for segments? Each answer represents a complete solution.

You work for a non-profit organization that sends a yearly progress summary and thank you email to both their donors and volunteers. Although the emails sent are very similar, the main (hero) image and some call-to-actions can differ based on the contact type.

For simplicity, the content designer wants to design a single email design and add conditions to the content based on the contact type.

On which two design elements are you able to add conditions? Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.

After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.

You created a custom table and added it to your Microsoft Dynamics 365 Marketing application

A few days later, you create a new system chart for the table. Users report that they are unable to select this chart when they select Show Chart from a table view screen.

You need to make the chart available for users to view in the app.

Solution: Edit the app using the Modern App Designer, select the table view from Pages on the left navigation pane, and deselect all charts from the table view panel on the right.

Does this meet the goal?

You recently implemented Dynamics 365 Customer Insights - Journeys.

You need to enable a previously created marketing list to be available for the subscription center.

What does the Marketing List Member type need to be in order to do this?

You are a Dynamics 365 Marketing functional consultant.

Marketing pages must conform to corporate branding standards. You need to ensure they all use the same style sheet.

How can you add the style sheet?

Your customers can request service appointments through a custom website. When a request is submitted, you want to send a confirmation using Dynamics 365 Customer Insights - Journeys. The website builder has set up an API call that calls a custom trigger which you have created in your development environment.

You need to ensure that the trigger is available in your test environment.

Which four actions should you perform in sequence? To answer, move the four appropriate actions from the list of actions to the answer area. Arrange the four actions in the correct order.

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution shown.

After you answer a question in this section, you will NOT be able to return to it once you click on the Next button. As a result, these questions will not appear in the review screen.

The marketing department created a new subscription center and marketing page that should be used whenever outbound and real-time emails ate sent to Contacts.

The content designer asked you to ensure the emails sent through teal-time marketing journeys have the correct link in their preference center placeholder

You need to ensure that the new subscription URL is used when emails are sent to Contacts.

Solution:

You ensure that the marketing journeys target Contacts, instead of Leads or Customer Profiles.

Does this meet the goal?

Your company recently collected contact information from booth visitors at an industry conference. After the conference, you create a customer journey that emails the new contacts, inviting them to a webmar.

While your customer journey is still active, you want to identify reasons why some recipients fail to complete the journey.

What are two steps you should take? Each correct answer presents part of the solution.

NOTE: Each coned selection is worth one point.

You are a marketing administrator for Contoso Ltd.

You have a Contact Us marketing form that has fields for a person’s name, company, address, email address, and phone number.

When the form is submitted, you need to ensure that:

If the contact or lead already exists, their record is updated.

If the contact or lead does not exist, their record is created.

What should you do?

Your organization wants to create forms and embed the forms on your external website. You are creating forms for the different processes and need to select the proper audience for the form. Which two audiences could you select?

Your marketing department needs to create a simple customer journey, to send marketing emails to female win* enthusiasts, over 40 years old. who live in Europe. You need to make sure that newly added wine enthusiasts also receive this email.

How should you define who to include in this customer journey?

You are designing a new survey to measure customer loyalty.

You need to configure a new satisfaction metric to collect and report the loyalty scores in a standardized manner.

Which four required actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

You are deploying Dynamics 365 Customer Insights - Journeys. You need to update the settings within the preference center. What is available for configuration in the preference center?

Your company's marketing team is reviewing insights for several marketing pages that have been used in a recent customer journey. The team reports that the number of submissions for one marketing page is greater than the total number of submissions for the entire customer journey.

You need to help the team understand why the number of submissions is greater than expected.

What do you tell the team?

Your sales team often request reports on Lead Source Effectiveness. They want to know which marketing campaigns, events, and web contacts generate the most qualified leads, and ultimately the most revenue.

How can you use tools in Dynamics 365 Marketing to generate this report?

You need to create a Global Customer Survey to capture the responses from your customers.

You need to make sure that Contoso’s focused customers have the option to choose their preferred language while responding. You also need to automate customer journey actions based on the Customer Survey Response data.

Which five actions should you perform in sequence to achieve your goal? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

You need to create a customer journey for a global campaign related to the latest Contoso course offerings. All operating regions need to be covered.

Based on best practices, how many customer journeys and marketing emails do you need to create?

You need to create a customer journey for the promotion of the upcoming webinar on Azure Services.

You are looking through the gallery of existing customer journey templates to select appropriate one.

Which four pieces of information will help you decide on the right template? Each answer presents a part of the solution.

You have created a customer journey to send an Event Registration Invite to the customers in Norway. You confirm that you selected the correct Marketing Email record with the Norwegian language, and that you are using the correct Segment while creating the customer journey.

As part of going Live with your customer journey, you select “Check for Errors” in the command bar.

Which three checks does this command perform? Each correct answer presents a complete solution.

You need to create a customer journey template for the marketing team. The team will use the template to launch a promotional offer to customers in Denmark. Sweden, and Norway.

What should you do?