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  • Exam Name: Salesforce Marketing Cloud Account Engagement Specialist (SP24)
  • Last Update: 22-Jun-2024
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Marketing-Cloud-Account-Engagement-Specialist Questions and Answers

Question # 1

How can you ensure your email doesn't get stuck in spam?


Create clear calls-to-action


Create mobile-friendly version of the email


Create a text version of the email


Remove the unsubscribe from the email


Add domain keys and SPF

Question # 2

A Marketing Cloud Account Engagement administrator has pre-existing HTML that they want to use to build their landing page in Marketing Cloud Account Engagement. Which asset should be applied during the creation of the Marketing Cloud Account Engagement landing page to accomplish that goal?


Dynamic content


Custom redirect


Layout template


Stock template

Question # 3

The marketing team sends emails to a global audience and wants their emails to send at the optimal time for each prospect on the recipient list.

What capability should an Admin enable in Pardot to achieve this?


Einstein Engagement Frequency


Einstein Time Zone Selection


Einstein Campaign Insights


Einstein Send Time Optimization

Question # 4

Which two list types could be used as a recipient list on a list email send? Choose 2 answers


Archived list


Static list


Test list


Dynamic list

Question # 5

Which two events allow for a prospect’s Marketing Cloud Account Engagement campaign to be set? (Choose two answers.)


When new prospects are imported into Marketing Cloud Account Engagement via a .csv file.


When the Google Analytics connector is enabled within Marketing Cloud Account Engagement, which will associate prospects with third-party campaigns.


When prospects are added to a static list.


When a profile is associated with the prospects.

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