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  • Exam Name: Salesforce Certified Marketing Cloud Email Specialist (WI24)
  • Last Update: 17-Apr-2024
  • Questions and Answers: 163
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Marketing-Cloud-Email-Specialist Questions and Answers

Question # 1

Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?

A.

An automation that deletes old data extensions, emails, and reports

B.

An automation that contains several recurring emails and decisioning points

C.

An automation that Imports subscriber data regularly and updates key data extensions

Question # 2

Northern Trail Outfitters (NTO) notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.

What contributes to these unsubscribe reasons?

A.

List Unsubscribe header

B.

Profile Center Unsubscribe

C.

Universal Unsubscribe

Question # 3

Northern Trail Outfitters (NTO) has a new product launch.

Which tool should enable NTO to easily target the most loyal subscribes?

A.

Path Optimizer

B.

Google Analytics Audience

C.

Einstein Engagement Scoring

Question # 4

Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.

Which automation activity and configuration setting should be used for import to a data extension?

A.

Manage Files in File Transfer.

B.

Configure Field-Level Encryption in import file.

C.

Specify character encoding in import file.

Question # 5

Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out–of–office messages and unsubscribe messages to find customer responses to the email.

Which feature should help the team?

A.

Reply Mail Management

B.

Publication Lists

C.

Parameter Management

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Marketing-Cloud-Email-Specialist Testimonials

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posted on 01-Aug-2022
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posted on 10-Jul-2022
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posted on 07-Jun-2021
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