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  • Exam Name: Salesforce Certified Marketing Cloud Administrator (SP24)
  • Last Update: 29-May-2024
  • Questions and Answers: 164
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Marketing-Cloud-Administrator Questions and Answers

Question # 1

Northern Trail Outfitters has Imported a file Into All Subscribers. They then received a results file stating could NOT be imported.

Which error code would the file contain for this record?


Restricted Values


List Detective


Invalid Email Address


Skipped Records

Question # 2

An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script.

The Company collects the following information:

- Customer data (email address, first name, last name...).

- Event registration (email address, event ID, event name, event type, venue ID...).

- Venue details (venue ID, venue name, venue address...).

- Payment details (email address, event ID, total paid...).

The Company does not want to link everything in Contact Builder.

Which are the two data sources that must be incorporated inside Contact Builder?

Choose 2 answers.


Customer Data


Event Registration


Venue Details


Payment Details

Question # 3

A publishing company has presented the following:

• A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.

• A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.

• The customer's expiration date is included in the data file.

What component should the customer's solution include?

Choose 3 answers


Suppression list


Data Filter


Triggered Send


Template-based emails


Automation StudioTerm

Question # 4

Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.

What would the decrypted data be after the File Transfer Activity completes?


Selected SFTP folder


Original SFTP folder


Target Data Extension



Question # 5

A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file.

Which two settings could solve this issue?

Choose 2 answers


Change Column Delimiter to


Change Character Encoding to UTF-8


Select Unicode Output


Change Format to xml

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