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A query activity is an automation studio activity that allows querying data from data extensions or data views using SQL statements. A data extension entry source is a journey builder entry source that allows injecting contacts into a journey based on a data extension. Journey activities are actions that occur within a journey, such as sending an email or updating a contact attribute. By using a query activity to filter contacts who have not made a purchase in the last six months from their order data extension, NTO can create a sendable data extension with those contacts and use it as a data extension entry source for their journey. Then, by using journey activities, they can communicate the same message across all channels to those contacts. References: https://help.salesforce.com/articleView?id=sf.mc_as_sql_query_activity.htm &type=5 https://help.salesforce.com/articleView?id=sf.mc_jb_data_extension_entry_source.htm &type=5 https://help.salesforce.com/articleView?id=sf.mc_jb_journey_activities.htm &type=5

The Deployment Manager extension product can be used to speed up the migration of data extensions and Journey Builder configurations between each environment. The Deployment Manager allows users to create packages of Marketing Cloud assets and deploy them across different business units or accounts. The Deployment Manager supports data extensions and journeys as well as other assets such as emails, templates, automations, and content blocks. References: https://help.salesforce.com/s/articleView?id=sf.mc_de_deployment_manager.htm &type=5

To send an email to one million contacts in Sales Cloud using 10+ fields to segment contacts, Northern Trail Outfitters should send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow. Sending to a Salesforce Report allows marketers to use existing reports in Sales Cloud as target audiences in Marketing Cloud without importing or syncing data. Using Email Studio Send Flow allows marketers to select an audience, an email message, and other options for sending an email campaign. References: https://help.salesforce.com/s/articleView?id=sf.mc_co_send_flow.htm &type=5

To send an email with 10 personalized fields from multiple data extensions to an audience of over one million subscribers, Northern Trail Outfitters should create and send to a sendable data extension containing those needed fields using a query activity. A query activity can join and filter data from multiple data extensions and populate a sendable data extension with the required fields for personalization. This will improve the email send performance and avoid timeouts or errors. References: https://help.salesforce.com/s/articleView?id=sf.mc_as_query_activity.htm &type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_send_email_using_a_data_extension.htm &type=5

To send a welcome email to contacts when a contact record is added as a campaign member to a ‘Loyalty Member’ campaign in Sales Cloud, Northern Trail Outfitters should create a journey with a Salesforce Data entry source and an email activity. A Salesforce Data entry source allows marketers to inject contacts into a journey based on changes or events in Sales Cloud objects, such as campaign members. An email activity allows marketers to send an email message to contacts in a journey. References: https://help.salesforce.com/s/articleView?id=sf.mc_jb_salesforce_data_event.htm &type=5 https://help.salesforce.com/s/articleView?id=sf.mc_jb_email.htm &type=5