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Marketing-Cloud-Personalization PDF



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  • Exam Name: Marketing Cloud Personalization Accredited Professional Exam
  • Last Update: 08-Dec-2023
  • Questions and Answers: 111
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Marketing-Cloud-Personalization Questions and Answers

Question # 1

What are the components of an interaction studio web campaign? [check]


Email capture, homepage, and product requisite


Experience, template, and content Zone


Configured recipe, visitor profile, and content window


Affinity, infobard and attribution window

Question # 2

A brand's website is seeing high traffic but much of the behaviour is anonymous. How does

IS unify anonymous identifies?


IS uses probability matching to determine if two or more profiles represent for user identity


IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources


IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify


IS users third party software to match anonymous and knows identifies

Question # 3

A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the segment after viewing the homepage?




15 minutes


1 hour


30 minutes

Question # 4

What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?









Question # 5

What are Marketing Cloud Personalization's machine learning powered algorithms called?


Data Science Workbench


Machine Learning Tools


Einstein Decisions


Einstein Recipes

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