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Marketing-Cloud-Personalization PDF



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  • Exam Name: Marketing Cloud Personalization Accredited Professional Exam
  • Last Update: 05-Jun-2023
  • Questions and Answers: 88
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Marketing-Cloud-Personalization Questions and Answers

Question # 1

What is the unified customer profile?


A view of each visitor, customer, and user based on their behaviour on your website, with

marketing emails or, with any integrated channel


A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company


A unified view of all customer activity across, websites, web applications, mobile store, call center


A profile view for administrators to see activity across all of the customer touch points

Question # 2

How does interaction studio deliver technical value to marketers? [Check]


By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C


By listening to customer signals, understanding customer intent, and acting accordingly


By providing a platform to manage, schedule, create and monitor content


By providing a cloud-based application designed to help salespeople sell smarter and faster

Question # 3

Which role would the admin assign a user if they need to view everything in interaction studio and create, update, publish and delete campaigns and recipes?




Campaign editor




Campaign author

Question # 4

A brand wants to do an ad-hoc export of a segment. What option could they use?


The export segment functionality via CSV format


The export segment functionality to Amazon S3


The export segment functionality via the SOAP API


The export segment functionality via JSON payload

Question # 5

A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?


Use a segment to setup a filter, then use the filter in campaign statistics


Use a segment to set a global goal


Use a segment to specify certain actions, which can be set as the goal for a campaign


Use engagement compare functionality to see the differences in key metrics and behaviours

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